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  • 7000lei 56.00 lei


    Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.

    You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success.

    Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

  • 6500lei 60.00 lei

     Într-o perioadă dinamică din punct de vedere socio-economic și în plină eră digitală, principiile și practicile clasice de management nu mai sunt suficiente. În acest context, editura Prior anunță lansarea cărții „ÎNDRĂZNEȘTE!”, una dintre cele mai apreciate lucrări de business ale momentului, sub semnătura lui Philippe Guitard (Senior Executive Vice President Veolia CEE), Mădălin Mihailovici (Director General, Apa Nova), Irina Munteanu (Director Financiar, Apa Nova), Cristian Matei (Co-fondator și Președinte al Advanced Thinking), Steve Towers (Președinte Executiv al Business Process Group).

    Cartea se constituie dintr-o succesiune logică de recomandări și bune practici cu privire la modul în care o organizație poate să răspundă provocărilor mediului de business actual. Ea aduce în prim-plan întregul proces de re-engineering inițiat de Apa Nova în 2015, în urma căruia s-a dezvoltat o nouă arhitectură organizațională care a permis creșterea eficienței și construirea unei noi culturi organizaționale, orientată spre performanță, care permite realizarea digitalizării în condiții optime. De altfel, în 2019, Proiectul Apa Nova a câștigat premiul pentru cel mai bun Proiect de Transformare Organizațională din lume, în cadrul celui mai prestigios eveniment la nivel mondial – OPEX WEEK Business Transformation Summit din Florida, Statele Unite ale Americii.

    Philippe Guitard (Senior Executive Vice President Veolia CEE) spune despre carte: „Este o poveste de succes din viața reală, care arată încercările prin care a trecut o organizație în timpul unei transformări radicale ce a depășit toate așteptările. Aceasta este, de asemenea, un ghid practic care analizează în detaliu modul de abordare a schimbării în cadrul unei companii. Poate sta la baza transformării oricărui tip de business sau poate fi utilizată pentru a seta un mod de lucru performant la nivel Local, Regional sau Global. De aceea ne-am propus să-l împărtășim tuturor.”.


  • 8500lei 70.00 lei

     It's time to get paid what you're truly worth!
     Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset.
     You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.
     You don't need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.
     Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.
     You will also discover how to:
    * Position yourself as an expert so you are seen as an authority.
    * Prepare your advice so it's easy for others to follow.
    * Package your knowledge into programs, workshops, and books.
    * Promote yourself intelligently so you get paid what you are really worth.
    * Perform like a professional with confidence, congruency and charisma.
     In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.
     "You have incredible untapped potential - residing within yourself - in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have."
     Brian Tracy, Brian Tracy International

  • 75.00 lei

    This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

  • The Three Rules: How Exceptional Companies Think
    Pe comanda in aproximativ 4 saptamani
    75.00 lei

  • 75.00 lei

    Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

    The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

  • 10000lei 75.00 lei

    These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix. From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

  • 10000lei 80.00 lei

    In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

  • 90.00 lei

                 Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently.

                With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority.

                For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

                Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more.

                Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

  • The Catalyst: How to Change Anyone's Mind
    La comanda in aproximativ 4 saptamani
    90.00 lei

    From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

    Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

    This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

    The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

  • 90.00 lei

              Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success.

                The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.

                This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

                 All book royalties will be donated to the Inspire Genius Foundation, a charity dedicated to inspiring young adults to find their own route to success.

  • 90.00 lei

    Create your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments. Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea..

    ·  Introduction: How to explain what you do for a living to your neighbour

    ·  1 Instructions on how to get outside the box

    ·  There is a huge crisis

    ·  Freeing oneself from beliefs, attitudes and positions

    ·  Having the courage to think big

    ·  Perseverance, patience and passion

    ·  Studying is not about filling a bucket, it is about lighting a fire

    ·  2 Start…up! Start and start again

    ·  Don’t shoot the startupper

    ·  One in a thousand makes it

    ·  The sky above Roncade

    ·  Where to start?

    ·  Eyes fixed on the same goal

    ·  Settling accounts

    ·  Commentary by Lorenzo Guidotti

    ·  3 Have a vision (even) without being a seer

    ·  Dreaming with your eyes wide open

    ·  When you least expect it

    ·  Join the dots

    ·  The idea is not enough

    ·  Commentary by Simon Beckerman

    ·  4 A camp bed in the office in order to go from zero to one

    ·  Agent 00…1

    ·  A goal is a dream with a project

    ·  But how does the entrepreneur do all this?

    ·  (I can’t get no) Satisfaction

    ·  Small steps

    ·  Commentary by Massimiliano Benedetti

    ·  Note

    ·  5 Together we will go far… and also faster

    ·  All for one

    ·  Friends, never… or maybe?

    ·  Union makes strength

    ·  Guiding others to do great things

    ·  Til death us do part (or almost)

    ·  Commentary by Matteo Sarzana

    ·  6 Italians do it better?

    ·  It’s a small world!

    ·  Think globally

    ·  Different is beautiful

    ·  The true Italian (but without a guitar in hand)

    ·  Follow me

    ·  Put your face on it

    ·  Commentary by Emanuela Prandelli

    ·  7 The no’s (and yes’s) that help you to grow

    ·  Are you going to keep letting yourself be chosen or are you finally going to do the choosing?

    ·  Become desirable

    ·  An overwhelming supremacy

    ·  The brand’s prestige

    ·  The retail apocalypse

    ·  What awaits us at the end of the catwalk

    ·  Embracing change

    ·  8 Tell a story and spill the beans

    ·  To be present or not to be present?

    ·  Not lost in translation

    ·  In some cases numbers do not count

    ·  Use what you have

    ·  Great transparency… and a hint of cynicism!

    ·  Striking, or rather epic, failures

    ·  The only person you are destined to become is the person you decide to be

    ·  Are you going to keep being influenced, or are you finally going to influence?

    ·  Commentary by Chiara Magnaghi

    ·  9 A fire that does not go out

    ·  Long live evolution

    ·  Manoeuvring in port and sailing in open seas

    ·  Strategy and tactics

    ·  Learning to say goodbye

    ·  Self-confidence is not arrogance

    ·  Commentary by Luciano Bernardini De Pace

    ·  10 So have you made it now?

    ·  In bankruptcy school

    ·  What is success? What is failure?

    ·  Tear down the walls… even those covered in chiffon

    ·  Faster than light

    ·  A promised land, a different world

    ·  Taking the podium

    ·  Commentary by Pierre-Yves Wecxsteen

    ·  Conclusion: From zero to infinity

  • 90.00 lei

     For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion.

    Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

  • 90.00 lei

    How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations. Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.

    ·  1 Introduction: between the shallows and the deep blue sea

    ·  Scenes from our innovation crisis

    ·  An age of innovation talk

    ·  Innovation ain’t what it used to be

    ·  Scenes from a shallow company

    ·  Innovation lost

    ·  What is deep innovation?

    ·  The four extremes of innovation cultures

    ·  The innovation industry

    ·  Innovation commodified

    ·  The haves and have-nots of the imagination economy

    ·  Our cognitive surplus

    ·  Innovation rich

    ·  Big idea famine

    ·  The research behind this book, or the companies fighting famine and fatigue

    ·  The rest of this book

    ·  2 Of yawns and broken windows: how ideas die in the modern corporation

    ·  Human ingenuity in an age of AI

    ·  The new productivity

    ·  On inhospitable contexts

    ·  The lonesome death of most ideas

    ·  When you’re the Sphinx

    ·  Broken windows theory

    ·  How to kill innovation culture with an idea competition, part 1

    ·  The whimper

    ·  How to kill innovation culture with an idea competition, part 2

    ·  Shallow yawns and deep breaths

    ·  Our own worst enemies

    ·  The beam in our eyes

    ·  The curse of expertise

    ·  Beyond innovation theatre

    ·  3 Respect, reciprocity, responsibility and reflection: crafting innovation cultures from the ground up

    ·  Why innovation requires thinking like a farmer

    ·  PS I love you

    ·  Psychological safety, innovation and organizational culture

    ·  Some hallmarks of an innovation culture

    ·  The four Rs of deep innovation cultures

    ·  Respect: the basic building block of innovation

    ·  Reciprocity: why you need both give and take

    ·  Responsibility: deep innovation cultures are both vocal and vulnerable

    ·  Reflection

    ·  Crafting innovation cultures

    ·  4 The imagination premium: pushing beyond fatigue, thinking beyond boundaries

    ·  Building a better cornucopia

    ·  Imagination: tricky, troubling and terrific

    ·  Good engineers/bad engineers

    ·  Business in the imagination age

    ·  The imagination premium

    ·  Thinking, fast and slow and deep

    ·  Experimenting beyond logic

    ·  On the comfort zone

    ·  Play like there’s no-one watching

    ·  The big I

    ·  Mining the imagination

    ·  Curiosity: it never killed the cat

    ·  A curiosity crisis (and escaping it)

    ·  Getting serious about imagination

    ·  5 Innovative by design: diversity and the trouble with monocultures

    ·  Macho madness

    ·  Innovation and privilege

    ·  Haves and have-nots redux

    ·  The innovations of privilege

    ·  Moving beyond male, pale and stale

    ·  The one thing we know about innovative teams

    ·  On the fine art of respectful disharmony

    ·  Rise of the culture brokers

    ·  A band of brokers

    ·  An aside on compassion

    ·  From diversity to impact

    ·  Making innovation meaningful

    ·  6 Making innovation resilient: meaning, purpose, ambition, courage

    ·  When innovation becomes bullshit

    ·  Draped in innovation talk

    ·  Bringing meaning back in

    ·  Meaning, purpose, leadership

    ·  Innovation cultures thrive on meaning

    ·  Just enough stress

    ·  Innovation ambition

    ·  The safety of the shallows

    ·  Daring and caring

    ·  The courage to allow

    ·  The courage to say ‘no’

    ·  Innovation is a sometime thing

    ·  The courage to govern

    ·  The fifth R: resilience

    ·  7 Time, velocity, slack: working at the speed of innovation

    ·  Working on innovation time

    ·  Between comfort and panic

    ·  Agile spurts

    ·  The importance of moments

    ·  Long slogs

    ·  Power pauses: why we need time off from innovation

    ·  Designing for slack

    ·  Shifting rhythms and the rough patches

    ·  Human, all too human rhythms

    ·  The Kessel run: weird times in innovation

    ·  8 Pulling it all together: from ‘innovation’ to innovation

    ·  On innovation pornography

    ·  When we skip the messy bits

    ·  Pygmalion and the Golem in innovation

    ·  After ‘innovation’: the return of the farmer

    ·  The kit and caboodle, aka the whole shebang

    ·  Why we need innovation critique

  • 90.00 lei

    Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

    ·  PART 1 The AI foundation

    ·  1    Changing landscape: Customer behaviours and expectation

    ·  Service to humanity

    ·  Technology has changed our daily lives

    ·  Democratization of information and accessibility

    ·  Constant connections

    ·  Uses of technology

    ·  Collaboration

    ·  Marketing has become a dialogue

    ·  The true mission of artificial intelligence

    ·  2    The digital transformation: From messaging to experiences

    ·  Engaging experiences

    ·  Friction points

    ·  Creating unique and interesting experiences

    ·  Employee loyalty

    ·  The experience culture

    ·  3    Infinite data: Driving better outcomes

    ·  What is data?

    ·  The complexity of data

    ·  Storing the data

    ·  Leveraging the data

    ·  Data strategy

    ·  4    Infrastructure: The need for a foundation

    ·  Challenges of infrastructure

    ·  Legacy systems

    ·  Infrastructure architecture

    ·  Designing your infrastructure

    ·  Disaster recovery

    ·  Changes in technology

    ·  PART 2 The AI activation

    ·  5    Artificial intelligence: The what and why of the AI revolution

    ·  The Fourth Industrial Revolution

    ·  Human intelligence

    ·  Cycles of AI

    ·  AI successes

    ·  Types of AI

    ·  AI combined with other technologies

    ·  6    The SUPER framework: A superhuman strategy

    ·  The SUPER framework explained

    ·  Speed

    ·  Understanding

    ·  Performance

    ·  Experimentation

    ·  Results

    ·  Superhuman capabilities

    ·  An assistant, a peer or a manager

    ·  Supporting business strategy

    ·  7    Speed: Facilitating work processes

    ·  Restrictions on growth

    ·  Organizational acceleration

    ·  Manufacturing

    ·  Medical

    ·  Retail

    ·  8    Understanding: Revealing and mastering deep insights

    ·  Human-to-human interaction

    ·  AI expands understanding

    ·  How AI improves understanding

    ·  AI benefits communication

    ·  Healthcare applications

    ·  Understanding customers

    ·  9    Performance: Measurement and optimization

    ·  Key performance indicators

    ·  Strategy and tactics

    ·  Measure to fine tune success

    ·  Data sources

    ·  Industry 4.0

    ·  Implications for farming

    ·  Impact on logistics

    ·  10    Experimentation: Actionable curiosity

    ·  The Roman aqueducts

    ·  SpaceX

    ·  Actionable curiosity

    ·  AI models

    ·  11    Results: Business transformation

    ·  Enabled products and services

    ·  Robotics

    ·  The effect on return on investment

    ·  AI enabling growth

    ·  Business transformation

    ·  Digital verticals

    ·  PART 3 The AI future

    ·  12    Where to start

    ·  Defining the problem

    ·  Change management

    ·  Embedded in the business

    ·  Communicate throughout the business

    ·  Unstructured and siloed

    ·  Volume and velocity

    ·  Application programming interfaces

    ·  13    Security, privacy and ethics

    ·  Protecting the business

    ·  Security of infrastructure

    ·  The weakest link

    ·  Privacy

    ·  Ethics of AI

    ·  14    Yesterday, tomorrow and today

    ·  2001: A Space Odyssey

    ·  I, Robot

    ·  When HARLIE Was One

    ·  The Adolescence of P-1

    ·  Alpha Redemption

    ·  Do Androids Dream of Electric Sheep?

    ·  The magic of technology

    ·  Promise of the future

    ·  AI and consciousness

    ·  15    Next-Gen creativity: Improving the human experience

    ·  16    The AI-infused future: Transforming the world

    ·  Technology is changing the world

    ·  Superchildren

    ·  Superartists

    ·  Superteachers

    ·  Superfarmers

    ·  Superdoctors

    ·  Superyou

  • Myths of Marketing
    La comanda in aproximativ 4 saptamani
    90.00 lei

                  It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods.

                 In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

                Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

  • 90.00 lei

                The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

                People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams.

                Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy.

                Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

    - Trend research, forecasting and scenario planning

     - Classic innovation theory vs current leading-edge thinking

    - New consumption patterns and fragmented niches of growth

    - Dynamic cross-category innovation from legacy brands and start-ups

    - Challenging convention via catalytic leadership and next-generation practises

    - How agile organizations leverage cultural and social trends to anticipate change

    - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

  • 90.00 lei

                 Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world.

                This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business- and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed.

                Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

    ·  1 The ups and downs of starting a new business

    ·  A story about a successful start-up

    ·  Monty’s Bakehouse

    ·  The entrepreneurial landscape

    ·  Who? Where? How? What?

    ·  Focusing on those three key entrepreneurial cohorts

    ·  Have you got what it takes to succeed?

    ·  What no one talks about, but you need to know

    ·  Being top-boss for the first time isn’t that easy

    ·  Why some businesses fail and others thrive

    ·  Notes

    ·  2 The start-up revolution

    ·  An overview

    ·  A paradigm for the 2020s

    ·  Helping start-ups to win

    ·  Perspectives and stories

    ·  Start-up stories from millennials

    ·  Start-up stories from women

    ·  Start-up stories from experienced executives

    ·  A more global perspective

    ·  Start-ups: lessons, surprises and insights – a summary

    ·  3 Pivots, refinements and surprises

    ·  What is a pivot?

    ·  How pivoting works in practice now

    ·  Pivoting and people

    ·  The big pivot

    ·  Pivoting in action

    ·  Five pivoters and their stories

    ·  Minor pivoting or just refining

    ·  Trends and revolutions

    ·  4 Pop-ups, questions and experiments

    ·  What is a pop-up?

    ·  Pop-ups in action

    ·  A pop-up story

    ·  Understanding markets and people

    ·  Pop-ups as cultural phenomena

    ·  Pop-ups create ideas and save money

    ·  Note

    ·  5 Start-ups: How to do them. How to succeed

    ·  Preamble to a toolkit

    ·  Content

    ·  Snapshot lessons from recent start-up people

    ·  Preparation

    ·  Planning

    ·  The basics

    ·  Money

    ·  Performance

    ·  Thinking

    ·  People

    ·  Customers

    ·  Running our business beyond start-up

    ·  A guide to presenting for new business

    ·  The story of an award-winning success

    ·  6 Conclusions and summary

    ·  Why this book matters

    ·  Finally, do you want to make a difference? Do you want to feel wonderful?

  • 90.00 lei

            Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry.

                In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once.

                This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best.

                Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all. The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently.

    ·  1 Introduction

    ·  2 Who’s been apologizing and what are they sorry about?

    ·  Who is actually saying sorry?

    ·  How are organizations saying sorry?

    ·  The corporate apology starter pack

    ·  3 The six reasons organizations apologize and the one reason they won’t

    ·  How organizations fail

    ·  So why do organizations apologize?

    ·  Why organizations won’t say sorry

    ·  4 Culture, values and consumer expectations: Why ‘sorry’ means different things to different industries

    ·  Friction – and why your buying habits influence your chances of getting an apology

    ·  How market friction affects Uber’s conscience

    ·  5 The definitive modern apology and why everyone ignored it

    ·  Valentine’s Day crisis

    ·  The world’s first corporate social media apology

    ·  An offer of repair

    ·  The response to the response

    ·  6 If everyone’s sorry, nobody is sorry: Are we all apologizing too much?

    ·  Are we really apologizing too much?

    ·  Broadcasting our apologies far and wide

    ·  Outrage capitalism and the plummeting value of ‘sorry’

    ·  7 How the experts apologize without saying sorry: ‘Runway excursion incidents’, ‘re-accommodating passengers’ and ‘overpressurization’

    ·  When is a plane crash not a plane crash?

    ·  ‘A disappointing event for our company’

    ·  Unauthorized takeoff

    ·  Re-accommodating passengers

    ·  ‘Overpressurization…followed by a fire’

    ·  8 Schrödinger’s apology, grammatical deflections and evasions

    ·  How to spot a Schrödinger’s apology

    ·  What can we do better?

    ·  The evasive power of grammar

    ·  9 Crisis fatigue and the case for rationing apologies

    ·  Preempting the backlash

    ·  Crisis fatigue and tactical appeasement

    ·  The spectrum of contrition

    ·  The case for rationing

    ·  10 It’s not about you: How CEOs sabotage their own apologies

    ·  Tony Hayward – BP

    ·  Keep it simple

    ·  11 Keep trying: Why it took three of the world’s biggest brands three attempts to say sorry

    ·  Facebook

    ·  United Airlines

    ·  Papa John’s – third time lucky

    ·  12 ‘Forced to apologize’?: Fostering resilience and identifying customer intent

    ·  Court-ordered apologies

    ·  Allergy sufferers vs Sony Pictures

    ·  How can organizations be more resilient?

    ·  13 ‘We got it wrong’: What to say when you’ve killed a puppy (and how to fake humility)

    ·  ‘We got it wrong’

    ·  ‘We missed the mark’

    ·  ‘Sometimes mistakes happen’

    ·  14 Self-service apologies: Performative crisis management and teaching consumers to expect too much

    ·  Cultural hypervigilance

    ·  The burden of corporate innocence

    ·  The exceptions that prove the rule

    ·  Performative crisis management

    ·  Self-service apologies

    ·  The creative cost of reflexive apologies

    ·  15 Optics anxiety and apologizing for how things look

    ·  The importance of small details in a crisis

    ·  Optics anxiety

    ·  Topman vs the people of Liverpool

    ·  The cost of caring about optics

    ·  16 The true cost of corporate atonement: Why frontline staff pay the price

    ·  Trickle-down anxiety

    ·  Approval-seeking policy changes

    ·  Who is really paying the price for Starbucks’ mistake?

    ·  17 The economics of saying sorry: Why an apology could cost $5 billion

    ·  What does being sorry actually cost?

    ·  Lessons from nature

    ·  Restitutions and why 25,000 could be the magic number

    ·  What’s an apology worth?

    ·  Tesla’s five billion dollar apology

    ·  Is an apology worth $73,000?

    ·  18 Crisis communications and the potential for mischief: How organizations profit from their rivals’ apologies

    ·  At least we’re not Uber…

    ·  On-demand criticism – an $81 billion market that’s ready to destroy your reputation

    ·  Interflora and the unintended consequences of fighting Internet spam

    ·  19 Apology laundering: How a supermarket and an MP were defrauded of ‘sorry’

    ·  Apology laundering – how the media manipulated a row about relish

    ·  False confessions and the weaponization of vague language

    ·  20 Apologizing on behalf of others: Lessons from car makers, presidents and freelance apologizers

    ·  Passive–aggressive proxy apologies

    ·  Historical apologies

    ·  21 £1 million in sales in four days: Discover the unexpected benefits of not saying sorry

    ·  The missing piece of the jigsaw

    ·  Alienation marketing

    ·  The ‘feel-bad factor’

    ·  The power of tribalism

    ·  22 Don’t mistake kindness for weakness: Why the UK’s ‘nicest’ brand refused to say sorry

    ·  How to defend your organization against accusations of sexism and selling blasphemous toilet tissue

    ·  Redefining the ‘communications crisis’

    ·  What can we learn from M&S?

    ·  23 Conclusion: How to manage the apology impulse and deliver meaningful responses

    ·  Don’t make promises you can’t keep

    ·  Have a plan

    ·  Step 1 – Decide if you are you sorry

    ·  Step 2 – Decide how sorry you are

    ·  Step 3 – Decide what you are going to do about it

    ·  Remember to take your time

  • 110.00 lei

                Shay was still angry but shrugged nonchalantly as if to say, it's not that big of a deal. "So, what am I wrong about?" "You're not going to want to hear this, but I have to tell you anyway." Liam paused before finishing. "You might be working hard, but you're not doing it for the company." "What the hell does that mean?" Shay wanted to know. Knowing that his adversary might punch him for what he was about to say, Liam responded. "You're doing it for yourself." New York Times best-selling author Patrick Lencioni has written a dozen books that focus on how leaders can build teams and lead organizations.

                In The Motive, he shifts his attention toward helping them understand the importance of why they're leading in the first place. In what may be his edgiest page-turner to date, Lencioni thrusts his readers into a day-long conversation between rival CEOs. Shay Davis is the CEO of Golden Gate Alarm, who, after just a year in his role, is beginning to worry about his job and is desperate to figure out how to turn things around. With nowhere else to turn, Shay receives some hard-to-swallow advice from the most unlikely and unwanted source--Liam Alcott, CEO of a more successful security company and his most hated opponent.

                Lencioni uses unexpected plot twists and crisp dialogue to take us on a journey that culminates in a resolution that is as unexpected as it is enlightening. As he does in his other books, he then provides a straightforward summary of the lessons from the fable, combining a clear explanation of his theory with practical advice to help executives examine their true motivation for leading. In addition to provoking readers to honestly assess themselves, Lencioni presents action steps for changing their approach in five key areas. In doing so, he helps leaders avoid the pitfalls that stifle their organizations and even hurt the people they are meant to serve.

  • 13000lei 117.00 lei

    During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. Restartup shows how it’s possible—by choosing to embrace instability and seizing the new opportunities it provides—to stay afloat, and even to thrive.   

    Arunkumar Krishnakumar and Maxson Tee —tech investor, influencer, blogger, and podcaster— use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. 

    ·         The money pyramid—understand your crisis financing options

    ·         Mental Health – drop the societal taboo for the wellbeing of the company and the founders

    ·         Fundraising psychology—go beyond the deck and the proposition to get inside your investor’s head

    ·         Operational efficiencies—know how to cut back but still hold onto your top people

    ·         Embrace the suck—see how a crisis can open up unexpected opportunities 

    Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity—and embrace the wild ride to survival and success.  


  • 120.00 lei

    Traditional organizational structures and cultures are no longer fit for purpose in a digitally-empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and organization development practitioners and business leaders need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide on how to achieve this success. Packed full of practical advice, this book covers everything from why new operating models are needed, how to apply agile principles at scale, leverage digital-native processes and why change managers need to think big but start small. Agile Transformation also covers how to build and engage high performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not an excuse to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change and apply an agile approach to different business functions including HR, Finance, Sales, Operations and Procurement. This book is crucial reading for all businesses wanting to effectively compete in the new world of work.

    ·  01 A new operating system for a new operating environment

    ·  Why this book, and why now?

    ·  The new operating environment

    ·  References

    ·  02 The agile business

    ·  Defining the agile business

    ·  Scaling agile principles

    ·  The key shifts from linear thinking

    ·  Principles of agile business

    ·  The impact of rising customer expectation

    ·  The ‘platformization’ of capability

    ·  Systems thinking for business

    ·  Genuine (and pretend) customer-centricity

    ·  References

    ·  03 A new agile operating system for business

    ·  The key technology dynamics in companies

    ·  Small teams can drive big change

    ·  Moving away from strict hierarchies

    ·  Changing innovation horizons

    ·  The real challenge with transformation

    ·  The problem with corporate innovation

    ·  Beyond innovation: the need to constantly renew

    ·  The ambidextrous organization

    ·  Shaping demand and fulfilling demand

    ·  From scalable efficiency to scalable learning

    ·  Explore, execute, extend and exploit

    ·  A structure for continuous innovation

    ·  The dual operating system

    ·  Building a service-oriented architecture

    ·  The post-digital organization

    ·  References

    ·  04 Changing change management

    ·  The messy middle of transformation

    ·  The shift away from big-bang, linear change management

    ·  Agile change management

    ·  Agile transformation: the shift towards a ‘think big, start small, scale fast’ approach to change

    ·  References

    ·  05 Think big

    ·  The key elements of ‘think big’

    ·  Visioning – setting a compelling direction for change

    ·  Mapping your operating business contexts

    ·  Foundational enablers for change

    ·  References

    ·  06 Start small

    ·  Why start small?

    ·  Achieving ambidexterity

    ·  Defining a new way of working

    ·  The challenges and tensions

    ·  References

    ·  07 Scale fast

    ·  Applying agile principles at scale

    ·  Momentum for change (1): momentum = mass × velocity

    ·  Momentum for change (2): mass = volume × density

    ·  Momentum for change (3): velocity = speed + direction

    ·  References

    ·  08 Reinventing the organization

    ·  Designing your new agile operating system

  • 120.00 lei

                  In our increasingly fast and competitive world, HR professionals are uniquely placed to prepare an organization for lasting success. Pioneers are leading the way using the latest developments in the world of work such as Lean UX, holacracy, futurology and work-as-a-platform.

                  Endorsed by the CIPD, Transformational HR shows HR professionals how to unleash this potential and use these advances to make an impact on business strategy.

                This book puts transformational HR in context, exploring what has and hasn't worked. It sets out a vision of what HR can be, providing examples of and lessons from HR thought leaders who have begun to transform their workplaces. In addition to presenting numerous examples, Transformational HR provides tools, models and advice for HR professionals aspiring to become more finely-tuned, responsive, forward-thinking and impact-led.

                Featuring case studies and references from companies from the USA, Mexico, Slovenia and the UK, it is a blueprint for turning the HR function into a powerhouse for organizational success and creating more fulfilling experiences for people.

  • The Quest for Professionalism
    La comanda in aproximativ 4 saptamani
    150.00 lei

                   Early pioneers in management thinking, such as Henri Fayol and Peter Drucker, conceived of management as a science-based professional activity that serves the greater good. Today, however, many organizations are managed by people demonstrating anything but professionalism, resulting in mismanagement of risks as well as a one-dimensional focus on short-term results.
                The key thesis in this book is that The Quest for Professionalism must be revitalized because the societal costs and damage caused by managerial amateurism are huge. The book is about how to address this grand challenge, for example by exploring whether and how a shared professional purpose, and a professional body of knowledge, can be developed. While most work in this area has previously focused on management education, The Quest for Professionalism adopts an inside-out approach, implying management scholarship is the driving force behind any intrinsic transformation of the profession at large. Without management scholars playing an active role in advancing 'science-based professionalism,' in the mould of engineering and medicine, any attempt to professionalize management practice is doomed to fail. Moreover, Georges Romme demonstrates the professionalization quest has to move away from the idea of management being confined to a few people at the top toward management as a technology for distributing power and leadership throughout the organization.

  • 175.00 lei

    This book will introduce you to another, different world of auctions. For instance: the domain "" has been auctioned for $7.5 million and is therefore the most expensive web address ever. But not only are the superlatives like the highest price or having the most bidders the auction highlights. The real gems are, inconspicuously at first, among the totally normal auctions. Bizarre, funny, astonishing, unexpected, shocking - just: amazing!

  • 185.00 lei

    The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

  • 200.00 lei

    This edited volume addresses the root causes of Africa's persistent poverty through an investigation of its longue durée history. It interrogates the African past through disease and demography, institutions and governance, African economies and the impact of the export slave trade, colonialism, Africa in the world economy, and culture's influence on accumulation and investment. Several of the chapters take a comparative perspective, placing Africa's developments aside other global patterns. The readership for this book spans from the informed lay reader with an interest in Africa, academics and undergraduate and graduate students, policy makers, and those in the development world.

  • 240.00 lei

    Many production managers have de-stocked excessively large inventories, gone lean, experimented with continuous improvement processes and introduced new working practices. These interventions have largely failed. Businesses have also failed to invest in the workforce that undertakes improvements. This means that cash flow stops quickly, stocks are depleted to zero and customers lose confidence. Systems for Manufacturing Excellence looks at how people and technology work effectively together to generate high performance manufacturing and service operations. Not everyone is a Toyota but that does not mean we cannot learn from such businesses. The book will present a logic, variety of approaches and methods that underpin the different models of high performance used by 'world class' businesses. The authors use examples from their training with Toyota, work with Tesco, and many world class manufacturing businesses that form their research agenda. The book will help teams run each part of their production process for effectiveness and efficiency, with a high level of discipline that supports excellence in performance.

  • 240.00 lei

    With a new author team contributing decades of practical experience, this fully updated and thoroughly classroom-tested second edition textbook prepares students and practitioners to create effective forecasting models and master the techniques of time series analysis. Taking a practical and example-driven approach, this textbook summarises the most critical decisions, techniques and steps involved in creating forecasting models for business and economics. Students are led through the process with an entirely new set of carefully developed theoretical and practical exercises. Chapters examine the key features of economic time series, univariate time series analysis, trends, seasonality, aberrant observations, conditional heteroskedasticity and ARCH models, non-linearity and multivariate time series, making this a complete practical guide. Downloadable datasets are available online.

  • Leadership
    La comanda in aproximativ 4 saptamani
    250.00 lei

    This accessible and comprehensive textbook is designed specifically to develop students' understanding of leadership in a variety of contexts. Assuming no prior executive experience, the book combines a wealth of diverse case studies with an engaging writing style to illustrate the practical application of leadership theory in the real-world.

    Part 1: The Basic Framework;

    1 Introduction;

    2 Trait theory: Description, analysis, and use;

     3 Behavioural models;

     4 The style approach to leadership;

    5 Situational and contingent leadership;

    6 Charisma and transformational leadership;

    7 Authentic leadership;

     8 Followership;

    Part 2 - Related Themes;

    9 Psychodynamic approaches to leadership;

    10 Emotional intelligence;

    11 Ethical leadership;

    12 Diversity and leadership;

    13 Power, influence, and authority;

    14 Leadership and teams;

    15 Leadership and change;

    16 Leadership development;

    17 Strategic leadership

  • Innovation and Entrepreneurship
    La comanda in aproximativ 4 saptamani
    252.00 lei

    Developed specifically for undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for those studying business and management but also engineering and science degrees with management courses. The book features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship. In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.

  • 275.00 lei

    International Human Resource Management is an essential book for all students and HR professionals looking to really understand international HRM.

    Covering the context of International HRM, HRM and National Culture, HRM in different regions and international HRM policies, this book provides thorough discussion and comprehensive consideration of all elements of international HRM,

    Full of contributions from experts in specific regions including North America, the Middle East and North Africa, India, Russia and China, this book will provide readers with a thorough understanding of HRM around the world. With crucial coverage of international HRM issues including cross-cultural leadership, business ethics, global talent supply and management as well as performance management of international staff, International Human Resource Management is essential reading for all those working or looking to work in HR around the world, particularly those looking to work in multinational companies.

     Fully supported by online resources including powerpoint slides, a lecturer guide, additional case studies and a bonus chapter on issues and new directions in International Human Resource Management as well as annotated web links and self-test questions for students.

  • 32000lei 288.00 lei


    Innovations and developments in technology have laid the foundations for an economy based on digital goods and services―the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb. 


    This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.


  • 345.00 lei

    Statistics for Business and Economics provides a clear overview for students across Europe, the Middle East and Africa. This textbook provides students with regional and relevant examples and case studies throughout to give context to the ideas discussed. Statistics for Business and Economics features method and application-based problem sets throughout. Accompanying data files are available on the online platform, available in SPSS, MINITAB and EXCEL formats. Data sets for all case problems as well as data sets for larger exercises are included.

  • Understanding Deviance in a World of Standards
    La comanda in aproximativ 4 saptamani
    360.00 lei

    This book sheds light on the increasing pressure on organizations for compliance to standards in the 'audit society'. It explores the conditions and contradictions under which deviance in organizations occurs, and applies structuration theory to cover aspects of both structure and agency to explain organisational deviance from standards. 1 Andrea Fried and Besma Glaa: Introduction to Deviance in a World of Standards;

     Part I: Framing Organizational Deviance from Standards;

     2 Andrea Fried and Arvind Singhal: A Second Order Observation of Organizational Deviance;

    3 Andrea Fried and Peter Walgenbach: Structurationist Framework to Explore Organizational Deviance from Standards;

    4 Sarah Langer, Ronny Gey, and Diana Karadzhova-Beyer: Investigating Organizational Deviance from Standards In-Depth;

    Part II: Exploring Organizational Deviance From Standards In The FieldSarah Langer and Andrea Fried: ;

    5 Ronny Gey, Sarah Langer, and Andrea Fried: Attentive Deviance from Standards at CraneSolutions;

    6 Ronny Gey, Sarah Langer, and Andrea Fried: Over-Conformity with Standards at MedTech;

    7 Sarah Langer, Ronny Gey, Diana Karadzhova-Beyer, and Andrea Fried: Non-Regulated Deviance From Standards at MetroEngineers;

    Part III: Explaining Organizational Deviance From Standards;

    8 Andrea Fried and Sarah Langer: Typology of Organizational Deviance from Standards;

    9 Sarah Langer and Andrea Fried: Monitoring of Standard Enactment for Exploration and Exploitation;

    10 Andrea Fried: Understanding Deviance from Standards: Implications for Corporate Responsibility

  • Thick Big Data
    La comanda in aproximativ 4 saptamani
    360.00 lei

    Thick Big Data presents the available arsenal of new methods and tools for studying society both quantitatively and qualitatively, opening ground for the social sciences to take the lead in analysing digital behaviour.

    These tools are critical for students and researchers in the social sciences to successfully build mixed-methods approaches.


     1 Introduction;

    2 Online Revolution;

    3 Methods of Researching Online Communities;

    4 Research Ethics; Final Remarks

  • 420.00 lei

                This book lifts the lid on Internet governance within standards bodies with detailed insight into a world which, although highly technical, very much affects the way in which citizens live and work.

                The book details the way in which citizens, states, companies, and engineers interact within standards bodies and seek to steer policy adoption.

    1: Introduction: global standard setting in Internet governance.;

    2: Informal governance and decision-making through multiple streams: explaining standard developing organisations.;

    3: Internal governance of the IETF, W3C and IEEE: structure, decision-making and internationalisation.;

    4: The Quick UDP Internet Connection (QUIC) and Transport Layer Security (TLS) 1.3 standards: Snowden and the impact on the encryption debate in the IETF.;

    5: Political drift and forum shifts: the case of browser development.;

    6: 802.11ax: technical standards-making, unlicensed spectrum and the future of WiFi.;

    7: The Do Not Track (DNT) standard: a failure of self-regulation and the politics of contestation.;

    8: Dynamic Spectrum Access, technical standards and competing spectrum policy interests in the TV white space environment.;

    9: Protocols and state surveillance.;

    10: Engineers and the public interest.;

    11: The Internet of Things: a policy window for standard essential patents.;

    12: Conclusion: SDO decision-making and the public interest.

  • 480.00 lei

                The book systematically analyses rules of engagement (ROE), a crucial component of the legal framework in which every soldier operates. The book explains how such rules operate in both the legal context and military operational world, and how ROE are applied in practice. Table of cases and judgments; Abbreviations; Introduction;

    1 Basic Principles of Rules of Engagement;

    2 Jus ad Bellum and Military Command;

    3 Rules of Engagement and Self-Defense During;

    4 Rules of Engagement and International;

    5 : Rules of Engagement and Human Rights Law;

    6 Rules of Engagement and (International) Criminal Law;

    7 Conclusions; Sample ROE sets; Bibliography

  • 731.00 lei

                Many production managers have de-stocked excessively large inventories, gone lean, experimented with continuous improvement processes and introduced new working practices. These interventions have largely failed. Businesses have also failed to invest in the workforce that undertakes improvements. This means that cash flow stops quickly, stocks are depleted to zero and customers lose confidence.

                Systems for Manufacturing Excellence looks at how people and technology work effectively together to generate high performance manufacturing and service operations. Not everyone is a Toyota but that does not mean we cannot learn from such businesses.

                The book will present a logic, variety of approaches and methods that underpin the different models of high performance used by 'world class' businesses.

                The authors use examples from their training with Toyota, work with Tesco, and many world class manufacturing businesses that form their research agenda.

                The book will help teams run each part of their production process for effectiveness and efficiency, with a high level of discipline that supports excellence in performance.

  • The Oxford Handbook of Identities in Organizations
    La comanda in aproximativ 4 saptamani
    750.00 lei

    This Handbook offers a comprehensive assessment of current debates and major theories in research on identities in organizations. It provides an interdisciplinary review of the processes of identity construction, how, why, and when such processes occur, and their implications for organizing and individual, group, and organizational outcomes.

    1 Andrew D. Brown: Identities in Organizations;


    2 Mats Alvesson and Susann Gjerde: On the Scope and Limits of Identity;

    3 Sierk Ybema: Bridging Self and Sociality: Construction and Social Control;

    4 Rosie Oswick and Cliff Oswick: 'Identity Work': A Metaphor Taken Literally;

    5 Nick Ellis and Gillian Hopkinson: Networks and Identity: Positioning the Self and Others Across Organizational and Network Boundaries;

    6 Patrizia Hoyer: Career Identity: An Ongoing Narrative Accomplishment;

    7 Doyin Atewologun, Roxanne Kutzer, and Elena Doldor: Applying an intersectional Perspective to Identity Foci at Work;

    8 Peter Mcinnes and Sandra Corlett: Preserving the Generative Potential of Identity Scholarship: The Value of Writerly Texts;


     9 Timothy R. Kuhn and Jayne Simpson: Discourse, Communication and Identity;

    10 Gianpiero Petriglieri: A Psychodynamic Perspective on Identity as Fabrication;

    11 Kate Kenny: Lacan, Identities and Organizations: Potentialities and Impossibilities;

    12 Nic H. Beech and Stephen Broad: Performed Identities;

    13 Gerardo Patriotta: Noise, Identity and Pre-interpreted Worlds: A Phenomenological Perspective;

    14 Nancy H. Harding: Materialities and Identities;

    15 Heather C. Vough, Brianna B. Caza, and Sally Maitlis: Making Sense of Myself: Exploring the Relationship between Identity and Sensemaking;

    16 Chris Carter and Crawford Spence: Bourdieu and Identity: Class, History, and Field Structure;


    17 Tony Watson: Human Identities, Identity Work and Organizations: Putting the Sociological Imagination into Practice;

    18 Michael J. Gill: How Can I Study Who You Are? Comparing Grounded Theory and Phenomenology as Methodological Approaches to Identity Work Research;

    19 Leanne Cutcher: Conversations with the Self and Others: Practicing Reflexive Researcher Identity Work;

    20 Andrea Whittle and Frank Mueller: Membership Categorisation Analysis: Studying Identities in Talk and Text 'In Situ, In Vivo';

    21 Mike Zundel, David Mackay, Robert Mcintosh, and Claire Mckenzie: Between the Bridge and the Door: Video Diaries and Identity Relations;

    22 Michael Rowlinson and Michael Heller: Historical Methods for Researching Identities in Organizations;


    23 Roy Suddaby, Majken Schultz, and Trevor Israelsen: Autobiographical Memory and Organizational Identity: The Role of Temporal Fluidity;

    24 Sarah J. Tracy and Sophia Town: Real, Fake, and Crystallized Identities;

    25 Dan Karreman and Sanne Frandsen: Identity, Image, and Brand;

    26 Gail T. Fairhurst and Mathew L. Sheep: 'If You Have To Say You Are, You Aren't': Paradoxes of Trumpian Identity Work Knotting In A Post-Truth Context;

    27 Ingo Winkler: Emotions and Identity;

    28 Mark Learmonth and Martyn Griffin: Fiction and the Identity of the Manager;

    29 Herminia Ibarra and Otilia Obodaru: The Liminal Playground: Identity Play and the Creative Potential of Liminal Experiences;

    30 Marianna Fotaki: Gender Identity: Does It Still Matter in Organizations and Society?;

    31 Barbara Simpson and Brigid Carroll: Identity Work in Developing Collaborative Leadership;


    32 Susan Ainsworth: Age Identity and Organizations: Critical Potential and Challenges;

     33 Graeme Currie and Katey Logan: Hybrid Professional Identities: Responding to Institutional Challenges;

    34 Nick Rumens: Organization Sexualities and LGBTQ+ Identities;

    35 Glen E. Kreiner and Christine A. Mihelcic: Stigmatized Identities in Organizations;

    36 Yiannis Gabriel: Anchored in the Past: Nostalgic Identities in Organizations;

    37 Alexei Koveshnikov, Janne Tienari, and Eero Vaara: National Identity In and Around Multinational Corporations;

    38 Mathew L. Sheep: Paradoxes in the Pursuit of Positive Identities: Individuals in Organizations Becoming Their Best;

    39 Mairi Maclean and Charles Harvey: Crafting Philanthropic Identities;

    40 Mrinalini Greedharry, Pasi Ahonen, and Janne Tienari: Race and Identity in Organizations;

    41 Iva Josefsson: Creating Creative Identities in Organizations;

    42 Mehdi Boussebaa: Identity Regulation and Globalisation;


    43 Alison Hirst and Michael Humphreys: Finding Ourselves in Space: Identity and Spatiality;

    44 Thibaut Bardon and Stephan Peze: Identity and Power in Organizational Theory;

    45 Jaco Lok: Theorizing the 'I' in Institutional Theory: Moving Forward Through Theoretical Fragmentation, not Integration;

    46 Jackie Ford: Leadership and Identities: Towards More Critical Relational Approaches;

    47 Emmanuelle Fauchart and Marc Gruber: Entrepreneurship and Identity;

    48 Ann Langley, David Oliver and Linda Rouleau: Strategy and Identities in Organizations; SECTION VII: LOOKING FORWARD: THE FUTURE OF IDENTITIES IN ORGANIZATIONS RESEARCH;

    49 Caroline Clarke and David Knights: The Killing Fields of Identity Politics;

    50 Blake E. Ashforth, Jordana R. Moser, and Phillipp Bubenzer: Identities and Identification: Beyond our Fixation on the Organization;

    51 Christine Coupland and Simona Spedale: Agile Identities: Fragile Humans?;

    52 Karen Lee Ashcraft: Senses of Self: Affect as a Pre-Individual Approach to Identity at Work;

    53 Sumati Ahuja, Natalia Nikolova, and Stewart Clegg: Identities, Digital Nomads, and Liquid Modernity;

    54 Michael G. Pratt: Identity Saves the World? Musings on Where Identity Research Has Been and Where It Might Go;

    55 Andrew D. Brown: Identities in Organizations: Some Concluding Thoughts

  • European Banking Union
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    The third edition of the leading authority on the law of company meetings provides a detailed and thorough analysis of the relevant legislation and case law. The work is now available in hardback and as a digital pack which includes a digital version suitable for PC, Mac, Android, iPad or iPhone to ensure that you have access wherever you are. 1A MEETINGS OF MEMBERS; 1 The Concept of a Meeting and Quorum; 2 Notice of Meetings of Members; 3 Circulars to Members and Members' Statements; 4 The Annual General Meeting; 5 Meetings Requested by Members; 6 Meetings of Members Ordered by the Court; 7 The Role of the Chairman; 8 Proxies and Corporate Representatives; 9 Voting; 10 Exercise of Members' Rights; 11 Resolutions and Amendments; 12 Adjournment; 13 Class Meetings and Class Consents; 14 Meetings for the Purposes of Schemes of Arrangement; 1B WRITTEN RESOLUTIONS AND THE DUOMATIC PRINCIPLE; 15 Written Resolutions of Private Companies; 16 Informal Decisions and the Duomatic Principle; 1C MINUTES; 17 Minutes of General Meetings and Decisions of Members; 1D COMPANY COMMUNICATIONS; 18 The Company Communications Provisions, Including Electronic Communications; 2 MEETINGS OF DIRECTORS; 19 Introduction to Directors' Meetings, Written Resolutions and Directors' Duties; 20 Notice, Agenda and Quorum for Meetings of Directors; 21 The Role of the Chairman at Meetings of Directors; 22 Minutes of Meetings of Directors; 3 COMMENTARY ON THE PROVISIONS OF THE COMPANIES ACT 2006, PART 13, SECTIONS 281 TO 361; 23 Commentary on the Provisions of the Companies Act 2006, Part 13, Sections 281 to 361; 4 ANNOTATION OF 1985 TABLE A REGULATIONS RELATING TO MEETINGS AND DECISIONS OF MEMBERS AND PROCEEDINGS AND DECISIONS OF DIRECTORS; 24 Annotation of 1985 Table A Regulations Relating to Meetings and Decisions of Members and Proceedings and Decisions of Directors; 5 COMMENTARY ON THE COMPANIES ACT 2006 MODEL ARTICLES RELATING TO MEETINGS AND DECISIONS OF MEMBERS AND PROCEEDINGS AND DECISIONS OF DIRECTORS; 25 Commentary on the Companies Act 2006 Model Articles