Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

Influencers and Revolutionaries: How Innovative Trailblazers, Trends and Catalysts Are Transforming Business

90 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749498689

Disponibilitate: La comanda in aproximativ 4 saptamani

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 288

Coperta: Paperback

Dimensiuni: 13.8 x 21.6 cm

An aparitie: 03 februarie 2020

            The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

            People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams.

            Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy.

            Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

- Trend research, forecasting and scenario planning

 - Classic innovation theory vs current leading-edge thinking

- New consumption patterns and fragmented niches of growth

- Dynamic cross-category innovation from legacy brands and start-ups

- Challenging convention via catalytic leadership and next-generation practises

- How agile organizations leverage cultural and social trends to anticipate change

- Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.


An aparitie 03 februarie 2020
Autor Sean Pillot de Chenecey
Dimensiuni 13.8 x 21.6 cm
Editura Kogan Page
Format Paperback
ISBN 9780749498689
Limba Engleza
Nr pag 288

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