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  • Leisure in a Democracy
    La comanda in aproximativ 4 saptamani
    35.00 lei

                Originally published in 1949, this book contains the text of the sixth annual lecture of the National Book League, delivered the previous year by the Liberal politician Viscount Samuel. Samuel considers what the 'right use' of leisure might be in an age where an increasing number of workers were being granted to access to free time through shorter working hours and annual paid leave, and suggests that idleness is only advisable in small doses, with the rest of the time to be spent in self-improvement and education.
                  This book will be of value to anyone with an interest in the history of labour and leisure.

  • 4500lei 36.00 lei

               Milton Friedman was arguably the single most influential economist of the 20th-century. His influence, particularly on conservative politics in America and Great Britain, substantially helped – as both supporters and critics agree – to shape the global economy as it is today.

                Capitalism and Freedom (1962) is a passionate but carefully reasoned summary of Friedman’s philosophy of political and economic freedom, and it has become perhaps his most directly influential work. Friedman’s argument focuses on the place of economic liberalism in society: in his view, free markets and personal economic freedom are absolutely necessary for true political freedom to exist.

                Freedom, for Friedman, is the ultimate good in a society – the marker and aim of true civilisation. And, crucially, he argues, real freedom is rarely aided by government. For Friedman, indeed, “the great advances of civilization, whether in architecture or painting, in science or literature, in industry or agriculture, have never come from centralized government”. Instead, he argues, they have always been produced by “minority views” flourishing in a social climate permitting variety and diversity.”

                In successive chapters, Friedman develops a well-structured line of reasoning emerging from this stance – leading him to some surprising conclusions that remain persuasive and influential more than 60 years on.

  • 4500lei 36.00 lei

                    Milton Friedman was one of the most influential economists of all time – and his ideas had a huge impact on the economic policies of governments across the world.
                   A key theorist of capitalism and its relationship to democratic freedoms, Friedman remains one of the most cited authorities in both academic economics and government economic policy. His work remains striking not just for its brilliant grasp of economic laws and realities, but also for its consistent application of high-level evaluation and reasoning skills to produce arguments that can convince experts and laypeople alike.
                Friedman’s 1968 essay ‘The Role of Monetary Policy’ is a key example of how Friedman’s critical thinking skills helped to cement his influence and reputation. The paper addressed the question of how a government’s monetary policy affects the economy – from employment levels to inflation and so on. At its heart lies an evaluation and critique of the most widely accepted conception of monetary policy at the time – the ‘Phillips Curve’ – which argued that increased inflation leads naturally to increased employment. Systematically noting the flaws and weaknesses of the Phillips Curve theory, Friedman showed why this is not, in fact, the case. He then drew up a systematic alternative argument for what governmental monetary policy could and should aim to do.
                   Though economists now consider Friedman’s ideas to have considerable limitations, ‘The Role of Monetary Policy’ remains a masterclass in evaluating and countering faulty arguments.

  • 4500lei 36.00 lei

                 In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse.

                The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine.

                  This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

  • 4500lei 36.00 lei

    Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants, substitute products, buyers, suppliers, and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.

  • 4500lei 36.00 lei

                Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.

                The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business.

                The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

  • Elon Musk Young Readers’ Edition
    La comanda in aproximativ 4 saptamani
    40.00 lei

    Elon Musk is an inspirational role model for young entrepreneurs, breaking boundaries and revolutionising the tech-world. He is also the real-life inspiration for the Iron Man series of films, starring Robert Downey Junior. From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world’s most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City.

    He has emerged as something of a superhero-like figure for today’s generation of children. He’s not only seen as an entrepreneur in the spirit of a Steve Jobs but as an inventor and bold thinker. He’s the guy offering children the possibility of a brighter, more exciting future and has come to symbolize innovation and optimism.

  • Capital in the Twenty-First Century
    Pe comanda in aproximativ 4 saptamani
    45.00 lei

               Thomas Piketty is a fine example of an evaluative thinker. In Capital in the Twenty-First Century, he not only provides detailed and sustained explanations of why he sees existing arguments relating to income and wealth distribution as flawed, but also gives us very detailed evaluations of the significance of a vast amount of data explaining why incomes is distributed in the ways it is. As Piketty stresses, “the distribution question… deserves to be studied in a systematic and methodical fashion.”

               This stress on evaluating the significance of data leads him to focus on the central evaluative questions, and look in turn at the acceptability, relevance, and adequacy of existing justifications for the unequal distribution of wealth. In doing so, Piketty applies his understanding of the data to answering the deeply important question of what political structures and what policies are necessary to move us towards a more equal society. Piketty’s evaluation of the data supports his argument that inequality cannot be depended on to reduce over time: indeed, without government intervention, it is highly likely to increase.

                 In addition, he evaluates international data to argue that poor countries do not necessarily become less poor as a result of foreign investment. This strong emphasis on the interrogation of data, rather than building mathematical models that are divorced from data, is a defining feature of Piketty’s work.

  • 5300lei 48.00 lei

    Perry Timms ne invita la lectura unei lucrari care expune, provoaca, explica, descrie, reinventeaza, conecteaza si… te invita sa reflectezi. Dincolo de a fi un handbook, departe de a fi o lectura exclusiv adresată HR-ilor, Transformational HR [Pasionat de oameni sau pasionat de business?] este povestea scrisa a unui practician, care are curajul de a porni o revoluție cu si pentru generatiile aflate acum la varsta activa pe piata muncii, in numele generatiilor care vor urma. De la observarea atenta a ce nu (mai) merge schimbat, la tendintele puternice care ne influentează viata, cu o colectie de instrumente de OD, catre o transformare a universului muncii conform dorintelor celor mai importanti jucatori: cei care muncesc.

    „Nu exista nicio indoiala ca Perry are un stil propriu – lucru evident in tot ceea ce face. Aici se foloseste de această caracteristica pentru a descrie comportamente, atitudini, mentalitati si competente la nivel individual, colectiv si strategic. Ma bucur sa observ faptul ca Perry leagă aceste lucruri de standardele profesionale ale HR propuse de CIPD si, de asemenea, de Hackathonul pe care l-am organizat in 2013 împreună cu Gary Hammel. Este incurajator faptul ca instituția CIPD, membrii sai si practicienii precum Perry, in cautare de alternative la modurile conventionale, pot lua cu totii parte la un dialog despre maniera in care vom construi aceasta profesie in viitor.”
    Peter Cheese, CEO al CIPD

  • 5300lei 48.00 lei

    Confruntati cu incertitudinea pietei, la sase ani dupa inceputul crizei economice, antreprenorii si managerii simt mai mult ca oricand ineficienta solutiilor de criza si necesitatea reimprospatarii lor. Parcurgand cercetarile celor mai buni specialisti din domeniu, Consultanta si managament. Solutii pentru criza este o lucrare ce inglobeaza cele mai evidente probleme critice ale pietei, cu aspecte ce tin de cele mai mici detalii, ilustrate cu exemple recente si semnificative. Textul prezinta managerilor si celor care studiaza mediul de business, trei categorii de informatii reunite in acelasi volum: efectele recesiunii asupra companiilor, modele si tehnici de analiza pentru problemele create de recesiune si solutii care au avut succes sau, cel putin, par a fi promitatoare in depasirea dificultatilor. Cartea reprezinta un ghid valoros indiscutabil, nu doar pentru directorii de intreprinderi si antreprenori, ci si pentru cercetatori si studenti. Prin contributiile semnificative in dezvoltarea managementului din Romania, numele profesorului Petre DATCULESCU constituie deja cea mai buna recomandare pentru lucrarea de fata Fondator al Institutului Roman de Sondare a Opiniei Publice (IRSOP), doctor in psihologie, cu studii la Universitatea din Michigan si avand o experienta decisiva in cercetarea de piata, autorul ne ofera perspectiva sa de referinta asupra problemelor, a instrumentelor de analiza si a solutiilor pe timp de criza, aspecte prezentate detaliat in cartea Consultanta si management. Solutii pentru criza

  • 6500lei 50.00 lei

    60 de idei sclipitoare in business.


    Obtine inspiratie pentru tine si pentru afacerea ta cu un pic de smart thinking!


    Stii proverbul care spune ca o scanteie mica poate aprinde un foc mare? Ei bine, acesta este si principiul dupa care Kevin Duncan s-a ghidat in realizarea acestui material. O structura simplă (nu simplista), la obiect, dar extrem de ingenioasă sau „un vaccin rapid, fara anestezie pentru cei care au uitat cat de simple pot fi afacerile”.

    Pentru ca timpul este pretios, „Ghid pentru gândirea inteligenta” contine 60 de sfaturi pline de intelepciune, care nu-ti vor lua mai mult de 60 de minute pentru a le citi. Vei putea folosi aceste idei pentru automotivare sau pentru stimularea echipelor in timpul sedintelor de lucru.

    Iata cateva idei:

    „Nu te chinui prea tare. Cu cat gandesti mai mult, cu atat devine mai dificil.”

    „Un plan este doar un plan. numai pentru ca a fost consemnat, nu inseamnă ca se va si realiza.”

    „Directia ta de astazi ar putea sa difere de directia ta de maine, chiar daca destinatia ramane aceeasi. Antreprenorii isteti inteleg ca este nevoie de mai multe directii pentru a ajunge la destinatia finala. Nu le confunda pe cele doua.”

    „Doar pentru că esti foarte ocupat nu îinseamna ca si progresezi.”


    „Ghid pentru gandirea inteligenta” este o infuzie puternica de inovatie, creativitate, progres, comunicare si dezvoltare. Ai un minut la dispozitie? Atunci descopera o idee sclipitoare din cartea lui Kevin Duncan. 


  • 50.00 lei

    It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand whatkind of résumé sparks an employer’s interest - and which ones fail. In The Elements of Résumé Style, he warns against popular “tricks” that tend to backfire - and instead shows readers how to craft clear, compelling, targeted résumés and cover letters that actually work. In this new edition, readers see that whether it’s on paper or online, the rules arethe same: use clear, dynamic language - and keep it short and focused. Now covering social media, the online application process, and more, this indispensableguide provides: More than 1,400 action words, statements, and position descriptions that help sellyour skills and experience Hundreds of words, phrases, and vague claims to avoid Advice for handling employment gaps, job-hopping, and requests for salary history and requirements Sample résumés, response letter, inquiry letter, informational interview request letter, references, and more Surprising tips for acing the interview Competition is intense no matter what your field, but this candid book’s time-tested tools will make you stand out - and help get you the job you deserve!

  • 6500lei 50.00 lei


    Daca iti place sa lucrezi cu oamenii si vrei sa-i ajuti sa-si atinga potentialul maxim, „Ghid pentru coaching” este cartea la care trebuie sa apelezi. Formatul prietenos, ca o agenda, si organizarea textului in grafice, tabele si scheme vor face ca aceasta carte sa fie nelipsita de pe birou.

    Nicole Soames este coach si practician in dezvoltarea inteligentei emoționale, iar ghidul de fata este un material indispensabil, pe care orice lider sau persoana care vrea sa practice coaching-ul ar trebui sa-l aiba la indemana.

    Cuprinzator, dar la obiect, ghidul ofera o serie de sfaturi si directii care sa te ajute sa stapanesti arta coaching-ului. Stilul direct si abordarea pragmatica iti vor oferi posibilitatea de a intelege rapid si usor tehnicile, exemplele si exercitiile oferite in aceasta carte, pe care le poti folosi pentru a dezvolta un stil de management care se bazeaza pe coaching. Printre acestea, se numara: modelul GROW, fereastra Johari, matricea Vointa si Aptitudini, modelul DISC.

    Materialul este ca o sesiune unu-la-unu, motivatională, despre ce este coaching-ul, cand ar trebui sa faci coaching, cat de important este sa te cunosti pe tine insuti inainte de a-i ajuta pe altii, precum si cat de importante sunt inteligenta emoționala, autogestionarea, ascultarea activa si cunoasterea tipurilor de personalitate in relatia dintre coach si coachee.

    Trebuie doar sa ai încredere ca vei reusi sa fii un coach de succes, care sa-i ajute cu adevarat pe cei din jur.


  • 6500lei 50.00 lei



    Cum sa devii un maestru al negocierii?



    Tu cand ai negociat ultima oara? intreaba, pe buna dreptate, Nicole Soames. Poate esti tentat sa te gandesti la discutiile din vreo intalnire de business, la un contract de vanzari sau chiar la ultimul interviu la care ai fost pentru obtinerea unui job. Insa, o sa-ți dai seama ca oamenii negociaza tot timpul... acasa, cu prietenii, la locul de munca, negocierea este parte din viata noastra.

    „Ghid pentru negociere” te va ajuta sa devii un maestru in arta negocierii. Este o carte antrenanta si o sursă de inspiratie, care îti pune la dispozitie exercitii si instrumente de lucru ce te vor ajuta sa pui in practica teoria negocierii. Nicole Soames explica intr-o maniera clara, succinta si foarte bine structurata, atat arta negocierii, cat si nevoia de a invăta cum sa abordam conversatiile importante.

    Vei afla ce pași trebuie să urmezi pentru a-ți dezvolta o mentalitate de negociator, cum să te pregătești pentru o negociere de succes, ce tipuri de negocieri există (win-lose, win-win, we-win), cum să te angajezi în jocul unei negocieri și cum să gestionezi discuția, dar și cum să obții controlul asupra negocierilor.

    Iata cateva dintre directiile oferite de autoare: evită discursul slab, fii ambitios, pune-te in locul celuilalt, gestionează-ti propriile emotii, „reprogramează-ti” creierul pentru a fi mai optimist, crede in abilitatile tale, fii mandru de succesele tale, construieste-ti o mentalitate de invingător.

    Pregateste-te si iesi din zona de confort! Negociaza ca un maestru, indiferent de stilurile de negociere cu care te confrunti!



  • 5500lei 50.00 lei

    Intr-o lume definita de viteza si agitatie in care totul pare ca se petrece pe repede-nainte, Diana Renner si Steven D'Souza te invita sa descoperi ca se poate si altfel. Pentru ca nu a nu face inseamna de fapt, a face cu adevarat, inseamna a fi prezent, a reflecta, a lasa mintea sa hoinareasca si sa se refaca, recupereze, sa se improspateze. Dupa cum spune Daniel Pink, autor al Drive, este vorba despre ceva mai inaltator: o colaborare cu energia situatiei, in ton cu mediul din jurul sau, folosind resurse limitate in cel mai util mod cu putinta. Incearca sa nu faci. Ar putea fi cel mai bun lucru pe care nu l-ai facut vreodata. Aceasta carte va juca un rol important pentru tine, indiferent daca esti lider de echipa, CEO sau daca tocmai iti incepi cariera.

  • 5500lei 50.00 lei

    Daca va confruntati cu probleme insurmontabile la locul de munca, poate ca a venit vremea sa renuntati. Renuntati la iluzia ca detineti controlul, renuntati la ceea ce credeti ca stiti, renuntati la reactii. Avand "Nu stiu" ca ghid in aparenta ceata a incertitudinii, veti fi surprinsi de cat de multe veti descoperi la celalalt capat.

    Marshall Goldsmith, autor de succes al cartilor Triggers, MOJO si What Got You Here Won’t Get You There.

  • 6500lei 50.00 lei



    50 de metode prin care sa protejezi oamenii, planeta si profitul.


    Printre companii este deja „la moda” sa existe programe de responsabilitate sociala corporativa, de sustinere a bunastarii angajatilor, de protejare a planetei si asa mai departe. Dar sunt aceste programe implementate cu adevarat sau sunt doar niste hartii care trebuie completate si semnate o data pe an, aparand astfel ca „bifate”?

    „Ghid pentru etica in afaceri” iti arata cum si ce sa faci ca sa ai cu adevarat un impact semnificativ in societate, nu doar „pe hartie”. Cele 50 de idei si metode prezentate in aceasta carte ofera directii pentru a ajuta societatea si planeta, avand grija in acelasi timp si de profit. Este o lectura esentială pentru orice lider de companie care cauta o cale de a construi o afacere mai sustenabilă si demonstreaza ca nu trebuie sa alegi intre protejarea oamenilor si a planetei si dezvoltarea afacerii.

    Vei afla cum sa îti protejezi angajatii prin adoptarea unei culturi organizationale constiente, care sa sustină diversitatea si nonconformismul, cum sa iti protejezi clientii si sa le oferi produse de calitate oamenilor fara de care nu ai putea exista, cum sa protejezi planeta prin „inverzirea” lantului de aprovizionare si adoptarea unui comportament prietenos cu mediul atat in companie, cat si acasa, dar si cum sa practici un marketing etic.

    Cateva dintre metodele sugerate de Sarah Duncan, consultant in domeniul comportamentului etic si sustenabil, sunt: „cumpara una, ofera una gratuit” (o metoda deja bine-cunoscută), „lista Celor Zece Porunci referitoare la Client”, „autenticitatea marketingului” (un element esential in marketingul de astazi fiind increderea clientului), „nu exista Planeta B” („Nu exista Planeta B. Trebuie sa avem grija de cea pe care o avem” Richard Branson), „sustenabilitate”.

     „Ghid pentru etica in afaceri” este clara, usor de citit si contine tabele, grafice si scheme care iti vor oferi o multime de lucruri utile si practice la care sa te gandesti ca sa incepi o calatorie in lumea businessului etic.




  • Essential Guide to Marketing Planning
    Pe comanda in aproximativ 4 saptamani
    50.00 lei

    Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

  • Marketing (The Brian Tracy Success Library)
    Pe comanda in aproximativ 4 saptamani
    50.00 lei

                The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results.

                Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to:

    -        build your customer base;

    -         set yourself apart from the competition;

    -         answer three crucial questions about any new product or service;

    -        use market research and focus groups to fuel better decisions;

    -        fulfill a basic emotional need for buyers;

    -         determine the correct price point for your offerings;

    -         become truly customer-focused; make the most of your distribution channels;

    -        master the concepts of specialization, differentiation, segmentation, and concentration;

    -        give customers a reason to switch from your competitors.

                 Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

  • Get Shit Done
    La comanda in aproximativ 4 saptamani
    50.00 lei

    Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There's rocket-fuelled insight from the pioneers of the Lean revolution, alongside timeless wisdom from Zuckerberg, Bezos and Jobs. Whenever you're in search of inspiration and motivation, pick up this book. And then Get Shit Done.

  • 5500lei 50.00 lei

    Volumul prezinta interviuri si lectii ale celor mai mari antreprenori ai lumii. Include si diverse exercitii de la apreciatele seminare ale companiei Farrell, utilizate de peste 5 milioane de participanti. Larry C. Farrell este presedintele societatii The Farrell Company, care se afla in topul firmelor de consultanta din intreaga lume in domeniul cercetarii si al educatiei antreprenoriale.

  • 6500lei 50.00 lei


    Foloseste-ti mintea, nu forta, pentru a avea succes in vanzari!

    Mark Edwards deschide cartea cu un motto care transmite un mesaj incurajator tuturor celor care au pierdut un contract de vanzari:

    „Dedic aceasta carte tuturor celor care au cumparat de la mine – si, totodata, celor care nu au facut‑o. Desi pe termen scurt am castigat mai mult de la cei care au cumparat, probabil am invatat mai multe, pe termen lung, de la cei care nu au facut‑o.

    Ironic, nu…?


    Orice tip de vanzare – carți, cosmetice, software, flori – presupune cateva „concepte esentiale”, pe care Mark Edwards le prezinta aici prin intermediul unor exemple concrete si al unor ilustratii grafice geniale. Fie ca lucrezi deja in vanzari, fie ca îti doresti sa intri acum in acest domeniu, „Ghid pentru vanzari de succes” este cartea pe care trebui sa o ai la indemană, intrucat îti oferă o serie de elemente-cheie care simplifica natura complexa a procesului de vanzare. Cartea este o combinatie de tehnici, abilitati si indrumari practice prezentate sub forma unor metodologii functionale si explicate prin scenarii si exemple realiste, presarate pe alocuri cu ironii si, uneori, cu remarci taioase.

    Plecand de la „vanzarea perfecta” – un scenariu fictiv oferit ca exemplu la inceputul cartii, in care vanzarea are loc repede si fara impedimente, conditiile sunt prielnice pentru toate partile implicate, nu exista intarzieri si nimeni nu are de pierdut – evident, o situatie ipotetica, Mark trece la prezentarea unor concepte-cheie in vanzari, oferind exemple graitoare din viata reala care sa arate unde greseste „omul de vanzari” cand face contractarea si ce ar trebui sa faca pentru a avea succes.

    Tu ai facut o prospectare a potentialilor clienti? Stii ce fel de clienti are compania ta? Stii cine ia deciziile in compania clientului tau si cine sunt membrii grupului decizional? Ce eveniment presant are? Sau daca are un eveniment presant? Are vreun motiv convingator pentru a cumpara? Oare are nevoie de produsul tau? De ce ar cumpara de la tine? Ce oferi tu si nu ofera altcineva? Ce este important pentru clientul tau: calitatea sau pretul? Sau ambele? De ce a ales concurenta si nu te-a ales pe tine? Unde ai gresit?

    Ei bine, „Ghid pentru vanzari de succes” iti va oferi raspunsul la toate aceste intrebari si la multe altele. O lectură usoara, antrenanta, care te va pune pe ganduri.



  • 6000lei 54.00 lei


    YOU DON T HAVE TO BE PERFECT TO BE ETHICAL. YOU JUST NEED TO BE HONEST. The burgeoning array of literature on ethical behaviour tends to focus on what s happening at the extremes either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground individuals who want their companies to adopt more ethical and sustainable practices, but don t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.

  • 55.00 lei

    Originally published in 1939, this volume contains the text of an inaugural lecture delivered by M. M. Postan on his accession to the Professorship of Economic History at the University of Cambridge. This book will be of value to anyone with an interest in economic history or the history of the study of humanities.

  • Industrial Relations: An Inaugural Lecture
    La comanda in aproximativ 4 saptamani
    55.00 lei

                First published in 1931, this book contains the text of the inaugural lecture delivered that year by John Hilton upon his appointment to the Montague Burton Professorship of Industrial Relations in the University of Cambridge. Hilton, who was the first to occupy the Montague Burton Chair, discusses the state of industry as the 'victim' of external forces and the important role of the relationship between employees and employers.
                This book will be of value to anyone with an interest in the history of the study of industrial relations and the state of industry in inter-war Britain.

  • 55.00 lei

    Den Unternehmergeist in Menschen, Unternehmen und Landern wecken

  • 7000lei 56.00 lei


    Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.

    You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success.

    Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

  • 60.00 lei

    When Kevin Rodgers embarked on his career in finance, dealing rooms were filled with clamouring traders and gesticulating salesmen. Nearly three decades later, the bustle has gone and the loudest noise you’re likely to hear is the gentle tapping of keyboards.

    Why Aren’t They Shouting? is one banker’s chronicle of this silent revolution, taking us from an age of shouted phone calls and alpha males right up to today’s world of computer geeks and complex derivatives. Along the way, Rodgers offers a masterclass in how modern banking actually works, exploring the seismic changes to the global financial industry over the last thirty years. Above all, his story raises a deeply troubling question: could it be that the technology that has transformed banking – and that continues to do so – is actually making it ever more unstable?

    ‘A welcome addition to the panoply of must-read titles about banking before, during and after the crisis … by someone who was actually at the centre of the industry at the time.’ Euromoney

    ‘An animated first-person narrative about the reality of banking … lively and engaging.’ LSE Review of Books

  • 60.00 lei

    In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

    Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people – from CEOs to film-makers to software entrepreneurs – deploy them. And he shows how you can, too.

    ‘Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.’ Richard Branson

    ‘In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.’ Jim Collins

    ‘There are valuable lessons in Smarter Faster Better . . . I never felt like putting it down.’ Financial Times

  • 60.00 lei


    Stagnant wages. Feeble growth figures. An angry, disillusioned public. The early 1970s witnessed the arrival of the problems that define the twenty-first century.

    In An Extraordinary Time, Marc Levinson investigates how the oil crisis of the 1970s marked a radical turning point in global economics: and paved the way for the political and financial troubles of the present. Tracing the remarkable transformation of the global economy in the years after World War II, Levinson explores how decades of spectacular economic growth ended almost overnight – giving way to an era of uncertainty and political extremism that we are still grappling with. Above all, Levinson shows that we must understand the economic disaster of the 1970s if we want to overcome the problems we face today. By focusing on a pivotal but often overlooked moment in the twentieth century, An Extraordinary Time offers a crucial and timely reappraisal of our age.

    ‘A smoothly written account of the US and the world economy during the 1970s.’ Wall Street Journal

    ‘A valuable antidote to all passionately held economic ideologies.’ Times Literary Supplement

    ‘Provocative . . . Levinson reminds us how mesmerising the post-war boom really was.’ Washington Post

    ‘Lucid, well-paced, and entwined with vivid sketches of economists, central bankers, and politicians.’ Publishers Weekly

  • 6500lei 60.00 lei

     If you work in business, the chances are you have fallen under the poisonous spell of business bullsh*t and jargon. Very few of us seem able to avoid 'reaching out', or 'walk the talk', or 'shifting paradigms' or 'think outside the box'. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe.Help is at hand with this The Business Bullsh*t Book, aptly described as 'the world's most comprehensive collection' of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business bullsh*t madness by having this dictionary by your side. Based on his wide and extensive experience with business bullsh*t, Kevin Duncan deciphers the terms and language of modern-day business speak.

  • 6500lei 60.00 lei

     One of the biggest enemies of our general wellbeing is stress; and one of the biggest causes of stress is concern about money. This book provides a simple and practical guide to planning your daily and long-term finances by understanding your objectives and motivations. In doing so, it offers respite from the anxiety and stress caused by money problems. The author, an experienced financial adviser, argues that the key to financial wellbeing is to "know thyself" in order to allow decisions to be made, and to ensure those decisions are the rights ones for you. This is underpinned by having control of your daily finances, the ability to cope with a financial shock, to be able to have options in life, to have identifiable goals and a clear path to achieve them, and to ensure clarity and security for those we leave behind.

  • 6500lei 60.00 lei

     Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices. In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!)

  • 60.00 lei


    ‘Deeply informative, moving, wise and full of love’
    Alain de Botton

    Everyone says they want to be happy. But that's much more easily said than done. What does being happy actually mean? And how do you even know when you feel it?
    Across the millennia, philosophers have thought long and hard about happiness. They have defined it in many different ways and come up with myriad strategies for living the good life. Drawing on this vast body of work, in Happy Derren Brown explores changing concepts of happiness - from the surprisingly modern wisdom of the Stoics and Epicureans in classical times right up until today, when the self-help industry has attempted to claim happiness as its own. He shows how many of self-help’s suggested routes to happiness and success – such as positive thinking, self-belief and setting goals – can be disastrous to follow and, indeed, actually cause anxiety. This brilliant, candid and deeply entertaining book exposes the flaws in these ways of thinking, and in return poses challenging but stimulating questions about how we choose to live and the way we think about death.
    Happy aims to reclaim happiness and to enable us to appreciate the good things in life, in all their transient glory. By taking control of the stories we tell ourselves, by remembering that ‘everything’s fine’ even when it might not feel that way, we can allow ourselves to flourish and to live more happily.

  • The Little Book Of Hygge
    La comanda in aproximativ 4 saptamani
    60.00 lei

    The Danish word hygge is one of those beautiful words that doesn't directly translate into English, but it more or less means comfort, warmth or togetherness.

    Hygge is the feeling you get when you are cuddled up on a sofa with a loved one, in warm knitted socks, in front of the fire, when it is dark, cold and stormy outside. It that feeling when you are sharing good, comfort food with your closest friends, by candle light and exchanging easy conversation. It is those cold, crisp blue sky mornings when the light through your window is just right.

    Denmark is the happiest nation in the world and Meik puts this largely down to them living the hygge way. They focus on the small things that really matter, spend more quality time with friends and family and enjoy the good things in life. The Little Book of Hygge will give you practical steps and tips to become more hygge: how to pick the right lighting, organise a dinner party and even how to dress hygge, all backed up by Meik's years' of research at the Happiness Research Institute in Copenhagen.

    This year live more like a Dane, embrace hygge and become happier.

  • No Fears, No Excuses
    La comanda in aproximativ 4 saptamani
    60.00 lei

    What is stopping you from having a great career?

    The answer, quite probably, is you. After all, it is so easy to settle for the dull but safe, or to allow yourself to become trapped in a career you dislike, or to persuade yourself that the job you really want is out of your reach. But it doesn’t have to be that way.

    In No Fears, No Excuses, renowned ‘career whisperer’ Professor Larry Smith shows you precisely how to secure a great future. Building on his hugely popular TEDx talk, ‘Why You Will Fail to Have a Great Career’, he shows why people so often get stuck on the wrong path. He then takes you step by step from that initial point when you are considering your options to the moment when you pitch for that perfect job – showing you exactly what decisions you need to make, and when.

    Whether you are starting out, looking to move up, or hoping to change direction altogether, this book will guide you towards a happier, more fulfilled career – now.

  • Stunning advertising
    Pe comanda in aproximativ 4 saptamani
    60.00 lei

    STUNNING ADVERTISING, is a hard-hitting book on publicity. Remembering such as the Benetton campaigns some years ago, a company which opted for publicity without taboos in which we were presented with images opposing aids, hunger, and racism… we thought of doing this book. Selecting only those campaigns which provoked a sensation in the way we act. Those which leave us speechless, or those which bring out a smile, give us food for thought, the motivation to do something.

  • FREE: Love Your Work, Love Your Life
    La comanda in aproximativ 4 saptamani
    60.00 lei

    If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading FREE will: -Remind you that you are fantastic and have the ability to do amazing things. -Show you that work is your slave, not the other way round. -Help you make work your ticket to an extraordinary future.

  • Stress Test: Reflections on Financial Crises
    La comanda in aproximativ 4 saptamani
    60.00 lei

    From the former Treasury Secretary, the definitive account of the unprecedented effort to save the U.S. economy from collapse in the wake of the worst global financial crisis since the Great Depression

    On 26 January, 2009, during the depths of the financial crisis and having just completed five years as President of the Federal Reserve Bank of New York, Timothy F. Geithner was sworn in by President Barack Obama as the seventy-fifth Secretary of the Treasury of the United States. Now, in a strikingly candid, riveting, and historically illuminating memoir, Geithner takes readers behind the scenes during the darkest moments of the crisis. Swift, decisive, and creative action was required to avert a second Great Depression, but policy makers faced a fog of uncertainty, with no good options and the risk of catastrophic outcomes.

    Stress Test: Reflections on Financial Crises takes us inside the room, explaining in accessible and forthright terms the hard choices and politically unpalatable decisions that Geithner and others in the Obama administration made during the crisis and recovery. He discusses the most controversial moments of his tenures at the Federal Reserve Bank of New York and at the Treasury, including the harrowing weekend Lehman Brothers went bankrupt; the searing crucible of the AIG bonuses controversy; the development of his widely criticized but ultimately successful plan in early 2009 to end the crisis; the bracing fight for the most sweeping financial reforms in seventy years; and the lingering aftershocks of the crisis, including high unemployment, the fiscal battles, and Europe’s repeated flirtations with the economic abyss.

    Geithner also shares his personal and professional recollections of key players such as President Obama, Ben Bernanke, Hank Paulson, and Larry Summers, among others, and examines the tensions between politics and policy that have come to dominate discussions of the U.S. economy. An insider’s account of how the Obama administration saved the economy but lost the American people, Stress Test reveals a side of Timothy Geithner that only few have seen.

  • 60.00 lei

               We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be.

                Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

  • Hegarty on Creativity
    La comanda in aproximativ 4 saptamani
    60.00 lei

                Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician.

                Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence?

                 In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges.

                With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

  • 60.00 lei

     Knowledge and expertise are highly valued in today's business world. These values are introduced at an early age by our education system, and at work, we are assessed based on what we know, on having the answers and solutions. Our need for certainty, to know what's going on, to have all the answers, exerts strong pressure in our lives. This award-winning book offers an alternative, contrarian approach to dealing with such pressures - and to embrace "not knowing" rather than fearing it. The authors argue it is by "not knowing" that we in fact develop an exploratory mindset, and we discover, engage and create new ways to deal with business and management problems and issues. The book is supported by stories of individuals and the positive change they made in their lives through "not knowing". Solving new problems with old ways of thinking are no longer useful in the new world.

  • 60.00 lei

    In an inspiring new book, management consultant and world-renowned speaking guru Brian Biro describes how each and every one of us can seize and act upon the Windows of Opportunity that we encounter to transform our lives.

    In There Are No Overachievers, Brian Biro distils a lifetime of motivational lessons on how to be more energized and passionate in work and life by seizing what he calls the WOO – our windows of opportunity. A WOO is a precious, unrepeatable moment that can influence, redirect and even reshape our lives when we choose to seize it. And as we begin to recognize these exceptional opportunities, we see how they can…

    · enhance our ability to relate to others
    · increase our personal energy
    · foster greater teamwork to deliver breakthrough results
    · improve our partnerships, personally and professionally

    Narrated in short, targeted chapters and interweaving personal stories and anecdotes from his life as a top business speaker, national swimming coach and former corporate vice president, Biro offers a wealth of practical insights and action steps we can apply to our lives - and the secret to creating a dynamic, flourishing and fulfilling career.

  • 60.00 lei

    Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

  • 65.00 lei

     The Mindfulness Book returns to the original core ideas behind the practice of mindfulness and provides a concise practical interpretation in the light of contemporary psychology's best insights about how it works and how to practice it. Part one lays the foundation by describing the essential building blocks of mindfulness: what it is, how it works and, most importantly, what it delivers. Part two explores the relationship of mindfulness to cognitive psychology and in particular examines practical psychological strategies for using mindfulness to develop greater self-awareness and conscious control over both your state of mind and behavior. Part three explores four powerful applications of mindfulness and Part four considers the challenges of living mindfully including managing stress and work. To help you develop your mindfulness practice, each chapter provides practical takeaways and guided audio files. Whatever your goal; creating a more peaceful and focused mind, enjoying greater wellbeing, establishing more meaningful relationships, fulfilling your career ambitions or creating a more balanced lifestyle, The Mindfulness Book provides you with time-proven insights and practical strategies for living a more peaceful, productive and creative life.

  • 65.00 lei

     This book deals with networking and asks the question: Do you have the nerve not to use - or not to learn to use - networking in business and in your private life? It is a well-documented fact that what we want and desire is more easily achieved when we understand how to build the right relationships. Networking is basically the exchange of a wide range of services - and the most precious insurance in your private life and your career. This highly practical and accessible book will help anyone understand the power of networking quickly through face-to-face meeting and social media, as well as how they can use it as a way to enhance their prospects.

  • 65.00 lei

     Plenty of people are intelligent and have the right qualifications. But in business, to be successful, you also have to be smart and creative. This book contains 60 pieces of distilled wisdom to help you think smartly and creatively, and to enable you to stand out from the others. By the author of the bestselling The Diagrams Book (12 languages licensed), each piece of advice can be read in one minute or the entire book in one hour. Divided into six main sections (Growth, Communication, Innovation, Creativity, Relationships and Thinking, this powerful little book draws from a range of disciplines and perspectives to enable readers to transform the way they approach work and life.

  • 65.00 lei

     Though entrepreneurs understand the `mechanics' of running a business (how to) they don't always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100's of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the `why' questions. Each chapter starts with a `why' question and focuses on the `fundamentals' required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very `human' stories, combined with the author's own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur's Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already `in business'.

  • 65.00 lei

     A picture paints a thousand words or so the saying goes - We undoubtedly live in a visual world. Surrounded by, and immersed in, a never-ending stream of visual images, icons, colours, graphics and illustrations, we have learned to convey even the most abstract of concepts by using the simplest of building blocks: words, images and shapes. This highly practical and accessible book will help anyone understand the power of visual communications quickly and how you can use it as an attention-grabbing presentation medium. In doing so, you will learn how to show, tell, and sell your story, products, services and ideas more effectively.

  • 65.00 lei

    Business is becoming increasingly project-based and our ability to manage projects has become one of the key skills for success as managers and business people. This compact guide, written by a leading project management expert, gets to the heart of successful project management. Project management is not complicated - many projects may be complicated, but project management itself is not. By following a set of simple rules and applying simple techniques, there will be no need for the expensive project failures that we often see. Moreover, as this book shows, projects can be significantly shortened by again using simple ideas and techniques. Anyone who manages projects will find this book helps them to save time, effort, resources, and money.

  • 65.00 lei

     Într-o perioadă dinamică din punct de vedere socio-economic și în plină eră digitală, principiile și practicile clasice de management nu mai sunt suficiente. În acest context, editura Prior anunță lansarea cărții „ÎNDRĂZNEȘTE!”, una dintre cele mai apreciate lucrări de business ale momentului, sub semnătura lui Philippe Guitard (Senior Executive Vice President Veolia CEE), Mădălin Mihailovici (Director General, Apa Nova), Irina Munteanu (Director Financiar, Apa Nova), Cristian Matei (Co-fondator și Președinte al Advanced Thinking), Steve Towers (Președinte Executiv al Business Process Group).

    Cartea se constituie dintr-o succesiune logică de recomandări și bune practici cu privire la modul în care o organizație poate să răspundă provocărilor mediului de business actual. Ea aduce în prim-plan întregul proces de re-engineering inițiat de Apa Nova în 2015, în urma căruia s-a dezvoltat o nouă arhitectură organizațională care a permis creșterea eficienței și construirea unei noi culturi organizaționale, orientată spre performanță, care permite realizarea digitalizării în condiții optime. De altfel, în 2019, Proiectul Apa Nova a câștigat premiul pentru cel mai bun Proiect de Transformare Organizațională din lume, în cadrul celui mai prestigios eveniment la nivel mondial – OPEX WEEK Business Transformation Summit din Florida, Statele Unite ale Americii.

    Philippe Guitard (Senior Executive Vice President Veolia CEE) spune despre carte: „Este o poveste de succes din viața reală, care arată încercările prin care a trecut o organizație în timpul unei transformări radicale ce a depășit toate așteptările. Aceasta este, de asemenea, un ghid practic care analizează în detaliu modul de abordare a schimbării în cadrul unei companii. Poate sta la baza transformării oricărui tip de business sau poate fi utilizată pentru a seta un mod de lucru performant la nivel Local, Regional sau Global. De aceea ne-am propus să-l împărtășim tuturor.”.


  • 65.00 lei

     Maintaining performance today is no longer simply about having an annual appraisal and telling employees "you must try harder". Research demonstrates that regular discussions about performance and providing feedback to the people you manage is a more effective way to motivate them and keep them on track. Distilled into this single, handy-sized volume are 50 tips, advice and techniques to help any manager become quickly skilled at regularly discussing performance, setting goals and objectives and providing the necessary feedback to ensure individuals and teams thrive in the company. Structured into five key parts, each of the 50 concise chapters also contains a practical exercise to help the reader understand and implement the concepts and ideas of this book.

  • 65.00 lei


    Meetings are alive! Whether it's a few people meeting over coffee or 100 people in a conference room, meetings happen all the time. They are a constantly changing and living pattern; a connection of minds, content and process. Every meeting, no matter how large or small, has the potential to be a dynamic interaction of human brains. The possibilities for success are endless and yet organizations persist in forcing themselves into a rigid straight jacket of endless agendas, boring monologues and tedious PowerPoint. Where agendas are long and aimless. Where people stop each other talking. Where creativity is stifled. Where things go around in circles or grind to a halt. Where time is lost. Now is the time to make a change; to adapt to a better way of working. Now is the time for to take responsibility whether you Attend, Chair or Facilitate meetings; it's over to you to help lead the way. Whether you're problem-solving, innovating, strategizing, visioning, aligning or simply informing-you have more influence than you think. You just need to know how. This book will show you the 3 Big Twists to make all types of meeting successful so that you can begin a new meeting habit that others will want to follow. LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.

  • 65.00 lei

     Leading business coach Simon Tyler has spent many years successfully helping hundreds of individuals to overcome the complexity of their business and personal lives, and instead, focus on what is essential and productive. This compact book contains 50 practical tips and techniques to inspire and provoke you to review your life, change old habits and enhance your life by "keeping it simple". Each tip also contains a lesson or exercise that will challenge consensus thinking, break through barriers and redefine connections through the power of attitude. This is a book that will simplify your life and help you achieve your goals.

  • 65.00 lei

    Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding.

  • 65.00 lei

    This complete guide to on-line job hunting covers the whole subject from electronic job hunting and career management tools to the nitty-gritty of job banks, CV banks and direct contact. Online Job Hunting offers ideas on managing your on-line identity and building a career management database.

  • 65.00 lei

    What’s the formula for a happy life?

    Neil Pasricha is a Harvard MBA, a Walmart executive, a New York Times–bestselling author, and a husband and dad. After selling more than a million copies of his Book of Awesome series, he now shifts his focus from observation to application.

    In The Happiness Equation, Pasricha illustrates how to want nothing, do anything, and have everything. If that sounds like a contradiction, you simply haven’t unlocked the 9 Secrets to Happiness.

    Each secret takes a common ideal, flips it on its head, and casts it in a completely new light. Pasricha then goes a step further by providing step-by-step guidelines and hand-drawn scribbles that illustrate exactly how to apply each secret to live a happier life today.

    Controversial? Maybe. Counterintuitive? Definitely.

    The Happiness Equation will teach you such principles as:
    · Why success doesn’t lead to happiness
    · How to make more money than a Harvard MBA
    · Why multitasking is a myth
    · How eliminating options leads to more choice

  • 65.00 lei

     This book will help you develop your emotional intelligence so you can become a highly skilled negotiator in all areas of your life - whether you're negotiating with customers, colleagues, family or friends. It will equip you with the tools and techniques to put negotiation theory into practice. Learn how to develop a winning mind-set, prepare successfully for any negotiation, recognise and respond to different negotiation situations, deal effectively with gameplay, manage the negotiation conversation and understand how to draw the negotiations to a successful close. The Negotiation Book is an inspiring and engaging handbook packed with Nicole Soames' expert advice, practical tools and exercises to help you master the art of negotiation.

  • 65.00 lei

     The best leaders and managers create change. They are able to create a vision, communicate an idea and in particular encourage action from others. What is it about these leaders and managers which makes others want to follow, engage and to act? The term "impact" describes the effect we have on those around us. Having impact expresses the collective impression left by our visual appearance, our presence, the way we connect with other and the lasting effect we have on people when we have left the room. This book provides 50 short but powerful ways to raise your impact level in business. Taken together, it forms a code to enable you to create response in others and to ensure that every encounter (within your company and outside of it) has the potential to bring something to you, whether taht be financially, professionally or personally.

  • 65.00 lei

     How to create positive change and outcomes by "shifting" our attitudes. The definition of attitude: an expression of favour or disfavour toward a person, thing or event. As human beings, we often find ourselves locked into certain habits, patterns and behaviours. However, that is not to say we do not have a choice, especially when it comes to our attitude toward people, situations and outcomes. In this original and engaging book, a leading business coach demonstrates how we can shift our attitudes to create positive change and outcomes in our work and personal lives. In doing so, he helps us to reassess our current habits and behaviours, and makes us realize the wider choices we have in coping and dealing with people, issues and problems in our everyday lives. Part of the bestselling Concise Advice series - stylishly presented and easy to understand and apply.

  • Narconomics: How To Run a Drug Cartel
    Pe comanda in aproximativ 4 saptamani
    65.00 lei

    Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.

    In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.

  • 65.00 lei

     As our lives get busier, boundaries between work and leisure blur and we spend less time thinking about what we're putting out minds, bodies, and souls through. This fast-living is resulting in a pandemic of 'ill-being': from general weariness and 'feeling under the weather', to prolonged bouts of sickness, lethargy and sharp increases in stress, depression, and mental health issues. The Wellbeing Book will demonstrate how we can interact with the world to lead a better life. The author provides 50 practical and uplifting ways to improve physical and mental wellbeing by focusing on the mind, body, and soul. In doing so, he helps us to hit the pause button and learn how to enhance our energy and build resilience, cultivate our emotional and physical wellbeing, manage stress and live a happier and more fulfilled life.

  • 65.00 lei

     From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surrounded by the impact of good and bad communication, both in our own lives and in the world stage. And we are swayed, even against better judgement by persuasive communicators. This book will give people simple usable tools to improve and enrich their communication in 5 key areas, so they feel more confident and effective in meetings, presentations, interviews, social situations and can even have arguments more effectively! For the very first time, readers will be able to read about and apply a unique methodology that has been taught successfully to hundreds of happy clients since 2008 - and the opportunity to experience gems from that method at a fraction of the price of a session.

  • 65.00 lei

     Success is often measured by financial successes and business acheivements. The intention of this book is to help entrepreneurs, leaders and individuals to reflect and re-evaluate their current level of success, to see whether it is serving them or the people around them. Where their notions of what it is to be successful have come from, and whether they now feel appropriate to them. Authentic Success is by its very nature a personal journey of exploration and there are no rights or wrongs to each journey. What matters is whether it resonates with you. This book enables you to create a life path for yourself that is more harmonious for you to enjoy and experience, which in turn is more harmonious and satisfying for those around you. In that way we all could achieve more with less effort and less strife, which ultimately will help the world, become a slightly better place to live in.

  • 67.00 lei

    What the Most Successful People Do Before Breakfast is a powerful book about high productivity from bestselling author Laura Vanderkam. We're all busy. But we all waste time. What are the secrets of using every hour productively? How do the most successful people spend their time? In this brilliant accessible book, Laura Vanderkam inspires you to rethink your morning routine and jump-start your day. If you use your mornings wisely, you can build habits that will lead to a happier, more productive life. She also helps you to rethink your weekends. She explains why doing nothing can be more exhausting than doing something, how to balance work and play, and why Sunday nights are crucial. Finally she challenges you to make the most of your time at the office. Focusing on matching your to-do list to your natural body clock, she shows you how to maximize your productivity so you can accomplish more in less time. By blending stories of fascinating people with cutting-edge scientific research, Vanderkam shows us how to maximize our valuable mornings, make the most of our working hours, and enjoy the results with deeply satisfying weekends.

  • 70.00 lei

    Comprehensive and selected product listings make this the first and last stop for a directory of quality e-commerce product locations. * High quality visual material and outstanding production values make this practical catalogue an exquisite object in its own right. * The book is complemented by a fully interactive website which will provide hyperlinks to many of the listed sites.

  • 70.00 lei

                At one time, people saw their homes simply as a place to live. Nowadays, property is more likely to be seen as a potentially lucrative business, safer and more reliable than many other types of investment. But property investment is a highly complex business - do you want to be a sideline or full-time investor? What type of property may be best for you and your portfolio? And have you anticipated every single expense involved in renovating that 'bargain' property?

                This new edition of the Complete Guide to Investing in Property looks at all aspects of property investment - from making money from your own home, to property development, buy-to-let, investing abroad, taking in lodgers and commercial premises. Inspiring case studies and cautionary tales will help readers weigh up the pros and cons of investing in property.

                The book also includes new information on the latest government legislation, including SIPPs, plus a new country-by-country section with useful contact details and website addresses. This is both an informative and entertaining read and a valuable reference source.

  • 8500lei 70.00 lei

     It's time to get paid what you're truly worth!
     Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset.
     You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.
     You don't need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.
     Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.
     You will also discover how to:
    * Position yourself as an expert so you are seen as an authority.
    * Prepare your advice so it's easy for others to follow.
    * Package your knowledge into programs, workshops, and books.
    * Promote yourself intelligently so you get paid what you are really worth.
    * Perform like a professional with confidence, congruency and charisma.
     In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.
     "You have incredible untapped potential - residing within yourself - in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have."
     Brian Tracy, Brian Tracy International

  • 72.00 lei

    This book provides the perfect practice for anybody taking quantitative methods for the first time, or for those looking to brush up on their quantitative knowledge. The books examines the different types of analysis techniques � predictive, descriptive, evaluative and optimising � through numerous examples and exercises and is great as a stand-alone product or an accompaniment to an Operations Management textbook

  • 75.00 lei

     So many people today are struggling with the increasing pace of change and the constant and excessive busyness that comes with it. Many feel stretched, overwhelmed and exhausted, besieged by the demands of complex projects and workplaces. They are engaged in a kind of "doing" that is more effort and struggle, rather than a "doing" that comes from a place of presence, openness and aliveness. This is not only ineffective and unsustainable, but ultimately ends in stress, anxiety and burnout. This book, by the authors of the award-winning Not Knowing (Best Management Book of the Year), explores the limits and dangers of "doing"; how do they play out in our lives and workplaces; what is driving, or contributing, to our excessive activity; and what would a different kind of "doing" look like, that is less about control and struggle and more about well-being, harmony and creativity.

  • Economics: The User's Guide
    La comanda in aproximativ 4 saptamani
    75.00 lei

    What is economics?

    What can - and can't - it explain about the world?

    Why does it matter?


    Ha-Joon Chang teaches economics at Cambridge University, and writes a column for the Guardian. The Observer called his book 23 Things They Don't Tell You About Capitalism, which was a no.1 bestseller, 'a witty and timely debunking of some of the biggest myths surrounding the global economy.' He won the Wassily Leontief Prize for advancing the frontiers of economic thought, and is a vocal critic of the failures of our current economic system.

  • 75.00 lei

    This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

  • 10000lei 75.00 lei

    These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney. Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix. From unlimited holidays to abolishing approvals, Netflix offers a fundamentally different way to run any organisation, one far more in tune with an ever-changing fast-paced world. For anyone interested in creativity, productivity and innovation, the Netflix culture is something close to a holy grail. This book will make it, and its creator, fully accessible for the first time.

  • The Three Rules: How Exceptional Companies Think
    Pe comanda in aproximativ 4 saptamani
    75.00 lei

  • Atlas of Management Thinking
    La comanda in aproximativ 4 saptamani
    75.00 lei

    First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain.

    Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’.

    In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

  • 75.00 lei

    Decision making is a critical part of management, and bad choices can damage careers and the bottom line. This book offers the tools and advice managers need to avoid common biases and arrive at and implement decisions that are both sound and ethical.

    The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

  • 75.00 lei

    'An engrossing story of audacious entrepreneurism' -- Charles Duhigg

    'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman

    'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar

    In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups.
    Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate.
    This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Chesky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

  • The Language of Advertising
    Pe comanda in aproximativ 4 saptamani
    76.00 lei

                The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts.
                Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
    The second edition has been substantially rewritten to incorporate recent developments in the field. Features include:
    * a range of new advertisements, from Orange to Young Person's Railcard
    * new material on internet advertising and its influence on paper texts
    * new material on advertising designed to be seen 'on the move'
    * new activities to support student-directed study
    * updated Further Reading sections and a list of URLs for students to visit.

  • Negotiation Book
    Pe comanda in aproximativ 4 saptamani
    10000lei 80.00 lei

    Master the art of negotiation and gain the competitive advantage
    Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives - both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book:
    * Explains the importance of planning, dynamics and strategies
    * Will help you understand the psychology, tactics and behaviours of negotiation
    * Teaches you how to conduct successful win-win negotiations
    * Gives you the competitive advantage.

  • Wally Olins on Brand
    Pe comanda in aproximativ 4 saptamani
    80.00 lei

    Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

  • 10000lei 80.00 lei

    In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

  • 10000lei 80.00 lei

    Learn how to influence others and get your own way more often.
     Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
     Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:
    * Is written in Philip's trademark humorous, yet well-researched style
    * Draws from scientific and psychological sources
    * Is delivered in short, accessible, bite-sized chapters.

  • 9000lei 80.00 lei



    If you want to be a leader, it needs to come from the heart 

    At a moment when many of us have lost confidence in brands, companies, influencers and leaders, it’s time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn’t flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity.  

    These days, no one is that impressed by how many “likes” or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it’s so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you’re not working hard on you and understanding what you value deep down, you’ll never win the loyalty and respect it takes to have others follow your path.  

    ·         Win the hearts and minds of consumers, clients and employees  

    ·         Become a trusted influencer who people relate to and truly respect 

    ·         Implement your clarified values and mission with significance, integrity, and success 

    ·         Reexamine your own values and priorities in order to become a leader with longevity  

    This inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers—and to lead more meaningful lives ourselves in the process. 


    About the author xi

    Acknowledgements xiii

    Introduction xv

    My leadership journey xxvii

    1 Character before charisma 1

    2 Integrity before brand 9

    3 Vision before mission 19

    Pauline Nguyen on vision before mission 28

    4 Conscious before decision 31

    5 Completeness before purpose 41

    6 Trust before influence 53

    Tony Tan on trust before influence 61

    7 Values before action 65

    8 Loyalty before opportunity 75

    9 Significance before success 83

    Fadzi Whande on significance before success 90

    10 Small before big 93

    11 Why before how 103

    12 Story before data 113

    Bounce Forward 123

    Index 125


  • 9000lei 81.00 lei


    Take your video marketing to the next level with this practical and insightful resource 

    Like, Comment, Share, Buy: The Beginner’s Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company’s brand to the forefront of your customers’ imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit.  

    Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: 

    ·         How to make social media videos with just your smartphone 

    ·         The formula to creating contagious, compelling and viral content 

    ·         The scientific research underlying the author’s approaches to social media 

    ·         The tools and tips to marketing your small business on social media 

    Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.  


  • Resonant Leadership
    Pe comanda in aproximativ 4 saptamani
    81.00 lei

    Shows how leaders can recognize the cycles of stress, sacrifice and renewal inherent in their jobs - and actively utilize the qualities of mindfulness, hope and compassion to renew their passion and effectiveness.

  • 85.00 lei

    Every group that executive coach Steve Arneson speaks to have the same question: what does my boss want? Even a good boss can be hard to read, but many people have difficult bosses. Many bosses aren’t clear about their expectations, act in seemingly inexplicable ways, and suggest motives that appear to have nothing to do with helping you achieve your career goals. Arneson says the hard truth is that any efforts to improve, fix, or convert your boss won’t work. The secret is to figure out what makes her tick and change your own approach to working with her. The book is divided into three sections and built around fifteen questions - ten to ask about your boss and five to ask about yourself. It begins by showing you how you can study your boss to gain an understanding of what drives his behavior - work style, leadership brand, and motives. Once you understand this, you can consider how your boss sees you. Studying your boss is important, but you also have to look at yourself from her perspective. Finally, you need to take responsibility for the relationship. In this section, you’ll find practical suggestions for using what you’ve learned to change your interactions with your boss and tips for getting the relationship back on track. Arneson includes vivid real-world examples to show how he and his clients have put his advice into practice to gain more meaningful, productive, and enjoyable.

  • 85.00 lei

    Sir Arthur Lyon Bowley (1869–1957) was a British economist and statistician. Originally published in 1915, this book contains the substance of four lectures delivered by Bowley at the London School of Economics during January and February of that year. It provides a statistics-based discussion regarding the effect of World War One on the external trade of the UK. This book will be of value to anyone with an interest in economics, statistics and military history.

  • 10000lei 85.00 lei

    Learn the secrets of success that have stood the test of time! Looking for wealth and success? Discover the money-making secrets of America's millionaires of the 1930's as compiled by Napoleon Hill and distilled into a thirteen step programme to personal success in the 1937 classic Think and Grow Rich.

  • Think Like a Lawyer Don't Act Like One
    Pe comanda in aproximativ 4 saptamani
    85.00 lei

    "Think Like a Lawyer Don't Act Like One provides strategies to solve conflicts. Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbachev, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way. "

  • 86.00 lei

    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.

    When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy.

    As lawsuits and criminal investigations piled up, by early 2017 VW had settled with regulators and car-owners for $20 billion, with additional fines and claims still looming.

    In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods.

    With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud―with potentially devastating consequences.

    As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.

  • 86.00 lei

    David Kwong is the go-to consultant for Hollywood’s biggest illusion-heavy projects, including the hit films Now You See Me, The Imitation Game and Mission: Impossible – Rogue Nation. In Spellbound he reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

    David Kwong has astounded large crowds, from CEOs to TED talk audiences to thousands of other hyper-rational people, making them see, believe and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders.

    Illusion works because the human brain is wired to fill the gap between seeing and believing. Surprisingly, these are the tools used by top leaders like Steve Jobs and Richard Branson; masters of control and command who understand how to sway opinions and achieve goals. Spellbound shows us that illusions are more than just a set of tricks; it is a trainable craft that holds the principles of winning over an audience, which can be applied to every aspect of life.

    Through years of practice, research and learning (including a Harvard degree in the history of magic), David discovered the seven fundamental principles of illusion, like how to use the space between seeing and believing, shape narratives and command your audience by giving them agency.

    Packed with amazing stories and insights, Spellbound gives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.

  • 86.00 lei

    'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP

    'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild

    'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners

    Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

    HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

    Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

  • Grit
    La comanda in aproximativ 4 saptamani
    88.00 lei

    Why do naturally talented people frequently fail to reach their potential while other far less gifted individuals go on to achieve amazing things? The secret to outstanding achievement is not talent, but a passionate persistence. In other words, grit.

    MacArthur Genius Award-winning psychologist Angela Duckworth shares fascinating new revelations about who succeeds in life and why. Based on her cutting-edge research, Duckworth shows how many people achieve remarkable things not just by relying on innate natural talent, but by practising what she calls grit. She then offers a Grit Formula to help anyone to become more gritty, focusing on six key factors: hope, effort, precision, passion, ritual and prioritisation. She reveals:

    - Why people who test high for talent often fail to achieve their potential, and why people who do not test high for talent often "overachieve" what others expect them to do
    - How grit can be learned, whatever your IQ or circumstances
    - Why stubbornness is a key characteristic of gritty people
    - When to be stubborn and when giving up is the grittiest thing you can do
    - How gritty people found their passion, and you can find yours
    - How gritty experts practise, and how you can do the same in your own life
    - What the people who care about you can do to boost your grit when you need it most
    - How grit is cultivated in the highest-performing sports teams, companies and schools

    Leaping past clichés such as 'success is all about hard work', Grit offers a fresh and motivating way to climb to heights far beyond what natural talent would predict.

  • Understanding Options 2E
    Pe comanda in aproximativ 4 saptamani
    88.00 lei

    This new edition of Understanding Options provides all the basics you need to get started. Important new material includes overcoming assignment anxiety, LEAPS, the Greeks, protective and married puts, collars, credit and debit spreads, writing cash-secured puts, straddles, strangles, iron condors, calendar spreads, butterfly spreads, Weeklys, and mini-options.

  • The Catalyst: How to Change Anyone's Mind
    La comanda in aproximativ 4 saptamani
    90.00 lei

    From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

    Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

    This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

    The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

  • 90.00 lei

     Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and show you how to put the techniques to work immediately. Lateral thinking can turn your organization around and make you a better leader. In The Leader's Guide to Lateral Thinking Skills, highly acclaimed author, trainer and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture and processes that transform a regular business into an innovation hothouse. This book is packed with real-life examples, practical methods and lateral thinking exercises that you can put to work today.