Originally published in 1949, this book contains the text of the sixth annual lecture of the National Book League, delivered the previous year by the Liberal politician Viscount Samuel. Samuel considers what the 'right use' of leisure might be in an age where an increasing number of workers were being granted to access to free time through shorter working hours and annual paid leave, and suggests that idleness is only advisable in small doses, with the rest of the time to be spent in self-improvement and education. This book will be of value to anyone with an interest in the history of labour and leisure.

Milton Friedman was one of the most influential economists of all time – and his ideas had a huge impact on the economic policies of governments across the world. A key theorist of capitalism and its relationship to democratic freedoms, Friedman remains one of the most cited authorities in both academic economics and government economic policy. His work remains striking not just for its brilliant grasp of economic laws and realities, but also for its consistent application of high-level evaluation and reasoning skills to produce arguments that can convince experts and laypeople alike. Friedman’s 1968 essay ‘The Role of Monetary Policy’ is a key example of how Friedman’s critical thinking skills helped to cement his influence and reputation. The paper addressed the question of how a government’s monetary policy affects the economy – from employment levels to inflation and so on. At its heart lies an evaluation and critique of the most widely accepted conception of monetary policy at the time – the ‘Phillips Curve’ – which argued that increased inflation leads naturally to increased employment. Systematically noting the flaws and weaknesses of the Phillips Curve theory, Friedman showed why this is not, in fact, the case. He then drew up a systematic alternative argument for what governmental monetary policy could and should aim to do. Though economists now consider Friedman’s ideas to have considerable limitations, ‘The Role of Monetary Policy’ remains a masterclass in evaluating and countering faulty arguments.

Milton Friedman was arguably the single most influential economist of the 20th-century. His influence, particularly on conservative politics in America and Great Britain, substantially helped – as both supporters and critics agree – to shape the global economy as it is today. Capitalism and Freedom (1962) is a passionate but carefully reasoned summary of Friedman’s philosophy of political and economic freedom, and it has become perhaps his most directly influential work. Friedman’s argument focuses on the place of economic liberalism in society: in his view, free markets and personal economic freedom are absolutely necessary for true political freedom to exist. Freedom, for Friedman, is the ultimate good in a society – the marker and aim of true civilisation. And, crucially, he argues, real freedom is rarely aided by government. For Friedman, indeed, “the great advances of civilization, whether in architecture or painting, in science or literature, in industry or agriculture, have never come from centralized government”. Instead, he argues, they have always been produced by “minority views” flourishing in a social climate permitting variety and diversity.” In successive chapters, Friedman develops a well-structured line of reasoning emerging from this stance – leading him to some surprising conclusions that remain persuasive and influential more than 60 years on.

In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

Thomas Piketty is a fine example of an evaluative thinker. In Capital in the Twenty-First Century, he not only provides detailed and sustained explanations of why he sees existing arguments relating to income and wealth distribution as flawed, but also gives us very detailed evaluations of the significance of a vast amount of data explaining why incomes is distributed in the ways it is. As Piketty stresses, “the distribution question… deserves to be studied in a systematic and methodical fashion.” This stress on evaluating the significance of data leads him to focus on the central evaluative questions, and look in turn at the acceptability, relevance, and adequacy of existing justifications for the unequal distribution of wealth. In doing so, Piketty applies his understanding of the data to answering the deeply important question of what political structures and what policies are necessary to move us towards a more equal society. Piketty’s evaluation of the data supports his argument that inequality cannot be depended on to reduce over time: indeed, without government intervention, it is highly likely to increase. In addition, he evaluates international data to argue that poor countries do not necessarily become less poor as a result of foreign investment. This strong emphasis on the interrogation of data, rather than building mathematical models that are divorced from data, is a defining feature of Piketty’s work.

Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants, substitute products, buyers, suppliers, and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be.

Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow? Success expert Brian Tracy has helped thousands of people become exceptional leaders and now, in this concise and powerful book, he reveals how you can: • Inspire trust, confidence, and loyalty • Instill a sense of meaning and purpose in your organization

Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: build your customer base; set yourself apart from the competition; answer three crucial questions about any new product or service; use market research and focus groups to fuel better decisions; fulfill a basic emotional need for buyers; determine the correct price point for your offerings; become truly customer-focused; make the most of your distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; give customers a reason to switch from your competitors; and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

The strength of any organization is determined by the quality of its managers. What they do and how they do it is the key determinant of corporate success. Want to become invaluable to your company? Boost your managerial skills. The good news is that great managers are made ...not born. When you discover what the most successful managers know, you will unlock the secrets to turning even ordinary employees into extraordinary performers. Now with this handy little book, success expert Brian Tracy reveals how anyone can easily: set performance standards; delegate productively; define key result areas; concentrate attention and resources on high-payoff activities and eliminate distractions; hire and fire effectively; build a staff of peak performers; hold meetings that work; foster team spirit; communicate with clarity; negotiate successfully; remove obstacles to performance; set the right example; make good decisions quickly; and more. Filled with practical, proven techniques and tools, this essential guide shows you how to bring out the best in your people - and hit new heights in your own career.

It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand whatkind of résumé sparks an employer’s interest - and which ones fail. In The Elements of Résumé Style, he warns against popular “tricks” that tend to backfire - and instead shows readers how to craft clear, compelling, targeted résumés and cover letters that actually work. In this new edition, readers see that whether it’s on paper or online, the rules arethe same: use clear, dynamic language - and keep it short and focused. Now covering social media, the online application process, and more, this indispensableguide provides: More than 1,400 action words, statements, and position descriptions that help sellyour skills and experience Hundreds of words, phrases, and vague claims to avoid Advice for handling employment gaps, job-hopping, and requests for salary history and requirements Sample résumés, response letter, inquiry letter, informational interview request letter, references, and more Surprising tips for acing the interview Competition is intense no matter what your field, but this candid book’s time-tested tools will make you stand out - and help get you the job you deserve!

Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow?

Perry Timms ne invită la lectura unei lucrări care expune, provoacă, explică, descrie, reinventează, conectează și… te invită să reflectezi. Dincolo de a fi un handbook, departe de a fi o lectură exclusiv adresată HR-ilor, Transformational HR [Pasionat de oameni sau pasionat de business?] este povestea scrisă a unui practician, care are curajul de a porni o revoluție cu și pentru generațiile aflate acum la vârsta activă pe piața muncii, în numele generațiilor care vor urma. De la observarea atentă a ce nu (mai) merge schimbat, la tendințele puternice care ne influențează viața, cu o colecție de instrumente de OD, către o transformare a universului muncii conform dorințelor celor mai importanți jucători: cei care muncesc.

Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There's rocket-fuelled insight from the pioneers of the Lean revolution, alongside timeless wisdom from Zuckerberg, Bezos and Jobs. Whenever you're in search of inspiration and motivation, pick up this book. And then Get Shit Done.

Confruntaţi cu incertitudinea pieţei, la şase ani după începutul crizei economice, antreprenorii şi managerii simt mai mult ca oricând ineficienţa soluţiilor de criză şi necesitatea reîmprospătării lor. Parcurgând cercetările celor mai buni specialişti din domeniu, Consultanţă şi managament.

Soluţii pentru criză este o lucrare ce înglobează cele mai evidente probleme critice ale pieţei, cu aspecte ce ţin de cele mai mici detalii, ilustrate cu exemple recente și semnificative. Textul prezinta managerilor şi celor care studiază mediul de business, trei categorii de informaţii reunite în acelaşi volum: efectele recesiunii asupra companiilor, modele şi tehnici de analiză pentru problemele create de recesiune şi soluţii care au avut succes sau, cel puţin, par a fi promiţătoare în depăşirea dificultăţilor.

Cartea reprezintă un ghid valoros indiscutabil, nu doar pentru directorii de întreprinderi şi antreprenori, ci şi pentru cercetători şi studenţi. Prin contribuţiile semnificative în dezvoltarea managementului din România, numele profesorului Petre DATCULESCU constituie deja cea mai bună recomandare pentru lucrarea de faţă. Fondator al Institutului Român de Sondare a Opiniei Publice (IRSOP), doctor în psihologie, cu studii la Universitatea din Michigan și având o experiență decisivă în cercetarea de piață, autorul ne oferă perspectiva sa de referință asupra problemelor, a instrumentelor de analiză și a soluțiilor pe timp de criză, aspecte prezentate detaliat în cartea Consultanţă şi management. Soluţii pentru criză.

Den Unternehmergeist in Menschen, Unternehmen und Landern wecken

Interviuri și lecții ale celor mai mari antreprenori ai lumii. Include, pentru prima dată, exerciții aplicative de la apreciatele seminarii ale companiei Farrell, folosite de peste 5 milioane de participanți.

Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

From the former Treasury Secretary, the definitive account of the unprecedented effort to save the U.S. economy from collapse in the wake of the worst global financial crisis since the Great Depression

On 26 January, 2009, during the depths of the financial crisis and having just completed five years as President of the Federal Reserve Bank of New York, Timothy F. Geithner was sworn in by President Barack Obama as the seventy-fifth Secretary of the Treasury of the United States. Now, in a strikingly candid, riveting, and historically illuminating memoir, Geithner takes readers behind the scenes during the darkest moments of the crisis. Swift, decisive, and creative action was required to avert a second Great Depression, but policy makers faced a fog of uncertainty, with no good options and the risk of catastrophic outcomes.

Stress Test: Reflections on Financial Crises takes us inside the room, explaining in accessible and forthright terms the hard choices and politically unpalatable decisions that Geithner and others in the Obama administration made during the crisis and recovery. He discusses the most controversial moments of his tenures at the Federal Reserve Bank of New York and at the Treasury, including the harrowing weekend Lehman Brothers went bankrupt; the searing crucible of the AIG bonuses controversy; the development of his widely criticized but ultimately successful plan in early 2009 to end the crisis; the bracing fight for the most sweeping financial reforms in seventy years; and the lingering aftershocks of the crisis, including high unemployment, the fiscal battles, and Europe’s repeated flirtations with the economic abyss.

Geithner also shares his personal and professional recollections of key players such as President Obama, Ben Bernanke, Hank Paulson, and Larry Summers, among others, and examines the tensions between politics and policy that have come to dominate discussions of the U.S. economy. An insider’s account of how the Obama administration saved the economy but lost the American people, Stress Test reveals a side of Timothy Geithner that only few have seen.

What is economics?. How does the global economy work? . What do different economic theories tell us about the world?. In Economics: The User's Guide, bestselling author Ha-Joon Chang explains how the global economy works, and why anyone can understand the dismal science. Unlike many economists who claim there is only one way of 'doing economics', he introduces readers to a wide range of economic theories, from classical to Keynesian, revealing how they all have their strengths, weaknesses and blind spots. By ignoring the received wisdom, and exposing the myriad forces that shape our financial fate, Chang provides the tools that every responsible citizen needs to understand - and address - our current economic woes.

Originally published in 1939, this volume contains the text of an inaugural lecture delivered by M. M. Postan on his accession to the Professorship of Economic History at the University of Cambridge. This book will be of value to anyone with an interest in economic history or the history of the study of humanities.

First published in 1931, this book contains the text of the inaugural lecture delivered that year by John Hilton upon his appointment to the Montague Burton Professorship of Industrial Relations in the University of Cambridge. Hilton, who was the first to occupy the Montague Burton Chair, discusses the state of industry as the 'victim' of external forces and the important role of the relationship between employees and employers. This book will be of value to anyone with an interest in the history of the study of industrial relations and the state of industry in inter-war Britain.

Not only is marketing research well within the budget of any company, it’s also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it’s size, can benefit from conducting focus groups and sur

STUNNING ADVERTISING, is a hard-hitting book on publicity. Remembering such as the Benetton campaigns some years ago, a company which opted for publicity without taboos in which we were presented with images opposing aids, hunger, and racism… we thought of doing this book. Selecting only those campaigns which provoked a sensation in the way we act. Those which leave us speechless, or those which bring out a smile, give us food for thought, the motivation to do something.

The Western world has experienced extraordinary economic progress throughout the last six decades, a prosperous period so extended that continuous economic growth has come to seem normal. But such an era of continuously rising living standards is an historical anomaly, economist Stephen D. King warns, and the current stagnation of Western economies threatens to reach crisis proportions in the not-so-distant future. Praised for the "dose of realism" he provided in his book "Losing Control", King follows up in this volume with a plain-spoken assessment of where the West stands today. It's not just the end of an age of affluence, he shows. We have made promises to ourselves that are only achievable through ongoing economic expansion. The future benefits we expect – pensions, healthcare, and social security, for example – may be larger than tomorrow's resources. And if we reach that point, which promises will be broken and who will lose out? The lessons of history offer compelling evidence that political and social upheaval are often born of economic stagnation. King addresses these lessons with a multifaceted plan that involves painful – but necessary – steps toward a stable and just economic future.

We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading FREE will: -Remind you that you are fantastic and have the ability to do amazing things. -Show you that work is your slave, not the other way round. -Help you make work your ticket to an extraordinary future.

You can't prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask? After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer. Why You? is based on direct input from top interviewers in REED's unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview, one that will help you succeed on the day. From classic questions like 'tell me about yourself' and 'what are your greatest weaknesses?' to puzzlers like 'sell me this pen' and 'how many traffic lights are there in London?', James Reed reveals what interviewers are really asking.

What the Most Successful People Do Before Breakfast is a powerful book about high productivity from bestselling author Laura Vanderkam. We're all busy. But we all waste time. What are the secrets of using every hour productively? How do the most successful people spend their time? In this brilliant accessible book, Laura Vanderkam inspires you to rethink your morning routine and jump-start your day. If you use your mornings wisely, you can build habits that will lead to a happier, more productive life. She also helps you to rethink your weekends. She explains why doing nothing can be more exhausting than doing something, how to balance work and play, and why Sunday nights are crucial. Finally she challenges you to make the most of your time at the office. Focusing on matching your to-do list to your natural body clock, she shows you how to maximize your productivity so you can accomplish more in less time. By blending stories of fascinating people with cutting-edge scientific research, Vanderkam shows us how to maximize our valuable mornings, make the most of our working hours, and enjoy the results with deeply satisfying weekends.

Written by a man with inside knowledge of all the major players, this is the story of how the economic crisis continues to haunt us, and why the unchecked recklessness of some banks is still a threat to our financial future. Bad Banks is a gripping account of the problems and scandals that continue to bedevil the world's banking system some seven years after the credit crunch. It follows the fortunes and misfortunes of individual banks, from RBS to Lloyds. It exposes instances of mis-selling, money laundering, interest rate fixing and incompetence. And it considers the bigger picture: how the failings of the world's banking system are threatening to undermine our future economic security. Alex Brummer, the City Editor of the Daily Mail, has had access to all the major players, from HBOS's Andy Hornby, to former Governor of the Bank of England Sir Mervyn King, to the ex-Chief Executive of Barclays, Bob Diamond, to Lloyds' António Horta-Osório. His book is an insightful -- and terrifying -- account of institutions once renowned for their probity, but now all too often a byword for incompetence, and worse.

This complete guide to on-line job hunting covers the whole subject from electronic job hunting and career management tools to the nitty-gritty of job banks, CV banks and direct contact. Online Job Hunting offers ideas on managing your on-line identity and building a career management database.

 It's time to get paid what you're truly worth!
 Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset.
 You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.
 You don't need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.
 Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.
 You will also discover how to:
* Position yourself as an expert so you are seen as an authority.
* Prepare your advice so it's easy for others to follow.
* Package your knowledge into programs, workshops, and books.
* Promote yourself intelligently so you get paid what you are really worth.
* Perform like a professional with confidence, congruency and charisma.
 In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.
 "You have incredible untapped potential - residing within yourself - in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have."
 Brian Tracy, Brian Tracy International

Comprehensive and selected product listings make this the first and last stop for a directory of quality e-commerce product locations. * High quality visual material and outstanding production values make this practical catalogue an exquisite object in its own right. * The book is complemented by a fully interactive website which will provide hyperlinks to many of the listed sites.

This book will introduce you to another, different world of auctions. For instance: the domain "business.com" has been auctioned for $7.5 million and is therefore the most expensive web address ever. But not only are the superlatives like the highest price or having the most bidders the auction highlights. The real gems are, inconspicuously at first, among the totally normal auctions. Bizarre, funny, astonishing, unexpected, shocking - just: amazing!

This book provides the perfect practice for anybody taking quantitative methods for the first time, or for those looking to brush up on their quantitative knowledge. The books examines the different types of analysis techniques � predictive, descriptive, evaluative and optimising � through numerous examples and exercises and is great as a stand-alone product or an accompaniment to an Operations Management textbook

This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

At one time, people saw their homes simply as a place to live. Nowadays, property is more likely to be seen as a potentially lucrative business, safer and more reliable than many other types of investment. But property investment is a highly complex business - do you want to be a sideline or full-time investor? What type of property may be best for you and your portfolio? And have you anticipated every single expense involved in renovating that 'bargain' property? This new edition of the Complete Guide to Investing in Property looks at all aspects of property investment - from making money from your own home, to property development, buy-to-let, investing abroad, taking in lodgers and commercial premises. Inspiring case studies and cautionary tales will help readers weigh up the pros and cons of investing in property. The book also includes new information on the latest government legislation, including SIPPs, plus a new country-by-country section with useful contact details and website addresses. This is both an informative and entertaining read and a valuable reference source.

In this immensely timely book, Andrew Yarrow brings the sometimes eye-glazing discussion of national debt down to earth, explaining in accessible terms why federal debt is rising (and will soon rise much faster), what effects it may have on Americans if debt is not brought under control, why our government borrows, and what it will take to pay it all back. The picture Yarrow paints should concern all Americans. Specifically, he brings to light how rising Medicare, Social Security, and other spending on one hand, and insufficient government revenues on the other, make a mockery of fiscal responsibility. Deficits and debt, Yarrow asserts, are crowding out spending on needed investments in science, environment, infrastructure, and other domestic discretionary programmes, and could severely harm our nation's and our citizens' future. But he makes clear that this does not have to be a doomsday scenario. If we act in a bipartisan fashion to restore fiscal responsibility, our legacy to the next generation can be much more than trillions of dollars of IOUs.

The New Manager's Guide and Mentor "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking

Do you want to get ahead in life? Climb the ladder to success? Master networker Keith Ferrazzi says the secret is in reaching out to others - in using the power of relationships so that everyone wins. In this classic, global bestseller Ferrazzi takes you through timeless strategies used by the world's most connected people, from Bill Clinton to the Dalai Lama. Distinguishing genuine relationship-building from crude glad-handing, he draws out practical tips and engaging advice that can transform your network, career and life: don't keep score, harness social media and, of course, never eat alone.

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of

Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
 
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
 
Oversubscribed:
* Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
* Explains how to become oversubscribed, even in a crowded marketplace
* Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
* Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

This is a simple, effective way to transform your finances and your life from leading financial advisor and New York Times columnist Carl Richards. Creating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place.

Knowing what's important to you, you will be able to make better decisions in any market conditions. The One-Page Financial Plan will help you identify your values and goals. Carl Richard's simple steps will show you how to prioritize what you really want in life and figure out how to get there.

"In a world where financial advice is (often purposely) complicated and filled with jargon, Carl Richards distils what matters most into something that is easy and fun to read." (Wall Street Journal). "Feeling tormented by your finances?

The One-Page Financial Plan helps you identify what you truly want from life, get crystal clear about the financial position you are starting from today, and develop a simple, actionable plan to narrow the gap between the two." (Manisha). Thakor, CEO at MoneyZen Wealth Management Carl Richards is a certified financial planner and a columnist for the New York Times, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for Morningstar magazine and a contributor to Yahoo Finance.

Learn how to influence others and get your own way more often.
 Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
 Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:
* Is written in Philip's trademark humorous, yet well-researched style
* Draws from scientific and psychological sources
* Is delivered in short, accessible, bite-sized chapters.

This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, America has no robust innovation policy at all. What does this portend? Robert Atkinson and Stephen Ezell, widely respected economic thinkers, report on profound new forces that are shaping the global economy – forces that favour nations with innovation-based economies. Unless the U. S. enacts public policies to reflect this reality, Americans face the lower standards of living associated with a noncompetitive national economy. The authors explore how a weak innovation economy has delayed America's recovery from the Great Recession and how innovation in the U. S. compares with that in other developed and developing nations. Atkinson and Ezell then lay out a detailed, pragmatic road map not only for America to regain its global innovation advantage by 2020, but also for maximizing the global supply of innovation and promoting sustainable globalization.

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Master the art of negotiation and gain the competitive advantage
 
Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives - both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book:
* Explains the importance of planning, dynamics and strategies
* Will help you understand the psychology, tactics and behaviours of negotiation
* Teaches you how to conduct successful win-win negotiations
* Gives you the competitive advantage.

Shows how leaders can recognize the cycles of stress, sacrifice and renewal inherent in their jobs - and actively utilize the qualities of mindfulness, hope and compassion to renew their passion and effectiveness.

Every group that executive coach Steve Arneson speaks to have the same question: what does my boss want? Even a good boss can be hard to read, but many people have difficult bosses. Many bosses aren’t clear about their expectations, act in seemingly inexplicable ways, and suggest motives that appear to have nothing to do with helping you achieve your career goals. Arneson says the hard truth is that any efforts to improve, fix, or convert your boss won’t work. The secret is to figure out what makes her tick and change your own approach to working with her. The book is divided into three sections and built around fifteen questions - ten to ask about your boss and five to ask about yourself. It begins by showing you how you can study your boss to gain an understanding of what drives his behavior - work style, leadership brand, and motives. Once you understand this, you can consider how your boss sees you. Studying your boss is important, but you also have to look at yourself from her perspective. Finally, you need to take responsibility for the relationship. In this section, you’ll find practical suggestions for using what you’ve learned to change your interactions with your boss and tips for getting the relationship back on track. Arneson includes vivid real-world examples to show how he and his clients have put his advice into practice to gain more meaningful, productive, and enjoyable.

When we speak about the image of a hotel we instantly think about architecture or interior design, but obviously there are some other very important details to achieve that final touch that will distinguish one hotel from another: the logo, the stationery– which includes business cards, letters and envelopes– the beloved “Do not disturb” hangers, signage on vehicles, toiletries, magazines and other welcome gifts for their customers. A range of products that are carefully designed to get the best corporate image. In Hotel brand indentity we’ll see a selection of branding designed by some of the best creatives worldwide.

"Think Like a Lawyer Don't Act Like One provides strategies to solve conflicts. Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbachev, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way. "

Originally published in 1945, this book presents the content of Harold Stewart Kirkaldy's inaugural lecture upon taking up the position of Montague Burton Chair of Industrial Relations at Cambridge University. This book will be of value to anyone with an interest in the history of industrial relations, trade unions and economics.

Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement:

Understanding Stocks, Second Edition teaches you how to open an account, evaluate stocks, and make trades. New chapters include short selling, ETF strategies, how to profit in bull and bear markets, how to use market indicators, using index funds, alternative investments, and new stock strategies. Also included are interviews with William O'Neil and John Bogle.

This new edition of Understanding Options provides all the basics you need to get started. Important new material includes overcoming assignment anxiety, LEAPS, the Greeks, protective and married puts, collars, credit and debit spreads, writing cash-secured puts, straddles, strangles, iron condors, calendar spreads, butterfly spreads, Weeklys, and mini-options.

Ben & Jerry’s have always been committed to an insanely ambitious three-part mission: making the world’s best ice cream, supporting progressive causes, and sharing the company’s success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn’t been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world. No previous book has focused so intently on the challenges presented by staying true to that mission. No other book has explained how the company came to be sold to corporate giant Unilever or how that relationship evolved to allow Ben & Jerry’s to pursue its mission on a much larger stage. Journalist Brad Edmondson tells the story with an eye for details, dramatic moments, and memorable characters. He interviewed dozens of key figures, particularly Jeff Furman, who helped Ben and Jerry write their first business plan in 1978 and became chairman of the board in 2010. It’s a funny, sad, surprising, and ultimately hopeful story.

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Turn Strategy into Performance! In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Her LEAD Formula outlines the Four Keys to Successful Execution: the ability to Leverage your talent and resources, design an Environment to support an agile culture, create Alignment between strategic priorities and operational activities, and Drive the organization forward quickly. She includes a leadership team assessment, group reading guides, and bonus self-development resources. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

Learn the secrets of success that have stood the test of time! Looking for wealth and success? Discover the money-making secrets of America's millionaires of the 1930's as compiled by Napoleon Hill and distilled into a thirteen step programme to personal success in the 1937 classic Think and Grow Rich.

Imagine a world where almost everyone wakes up inspired to go to work. This is not a crazy, idealised notion. In many successful organisations, great leaders are creating environments in which teams trust each other so deeply that they would put their lives on the line for each other. Yet other teams, no matter what incentives were offered, are doomed to infighting, fragmentation and failure. Why? Today's workplaces tend to be full of cynicism, paranoia and self-interest. But the best organisations foster trust and cooperation because their leaders build what Sinek calls a Circle of Safety. It separates the security inside the team from the challenges outside. Everyone feels they belong and all energies are devoted to facing the common enemy and seizing big opportunities. As in Start with Why, Sinek illustrates his ideas with fascinating true stories, from the military to manufacturing, from government to investment banking. He shows that leaders who are willing to eat last are rewarded with deeply loyal colleagues who will stop at nothing to advance their vision. It's amazing how well it works. Simon Sinek teaches leaders and organisations around the world how to inspire people.

Why do so many business owners dread looking at the numbers? They make excuses...They don’t have time...That’s what the accountant is for...But the simple truth is that no one else will ever be as invested in their company as they are - and they need to take control. As a small-business owner, financial statements are your most important tools - and if you don’t know how to read them and understand their implications, you cannotpossibly steer your business successfully. Accounting for the Numberphobic demystifies your company’s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business - and impacts your decisions. You willdiscover: How your Net Income Statement is the key to growing your profits How to identify the break-even point that means your business is self-sustaining Real-world advice on measuring and increasing cash flow What the Balance Sheet reveals about your company’s worth

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

Sir Arthur Lyon Bowley (1869–1957) was a British economist and statistician. Originally published in 1915, this book contains the substance of four lectures delivered by Bowley at the London School of Economics during January and February of that year. It provides a statistics-based discussion regarding the effect of World War One on the external trade of the UK. This book will be of value to anyone with an interest in economics, statistics and military history.

The Freakonomics books have come to stand for something: challenging conventional wisdom; using data rather than emotion to answer questions; and learning to unravel the world's secret codes. Now Levitt and Dubner have gathered up what they have learned and turned it into a readable and practical toolkit for thinking differently - thinking, that is, like a Freak. Whether you are interested in the best way to improve your odds in penalty kicks, or in major global reforms, here is a blueprint for an entirely new way to solve problems. Along the way, you'll learn how the techniques of a Japanese hot-dog-eating champion can help you, the reason an Australian doctor swallowed a batch of dangerous bacteria, why Nigerian e-mail scammers make a point of saying they're from Nigeria, and why Van Halen's demanding tour contract banning brown M&Ms was really a safety measure. You'll learn why sometimes it's best to put away your moral compass, and smarter to think like a child. You will be given a master class in incentives-because for better or worse, incentives rule our world. And you will learn to quit before you fail, because you can't solve tomorrow's problem if you aren't willing to abandon today's dud.

In this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors.

For decades, the only way to spread the word about new products and services was to buy expensive advertising or beg the media to write positive stories. But the Internet has changed everything. Now, marketers don't have to rely on traditional and costly media campaigns to get their messages across. Instead, a World Wide Rave is enough.

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign. Table of Contents Introduction: Why Write a Book on Advertising Now? • Part 1: Ideas • Brands and Audiences • Agencies • The Creative Director • Clients, Briefs and the Power of Words Pitching • Storytelling • Truth and Technology • Part 2: The Right Place at the Right Time • From Benton Bowles to 16 Goodge Street • Saatchi & Saatchi • TBWA • BBH: The Agency in a Suitcase • First Levi 501s, Then the World • When the World Zigs, Zag Why I’m Now Parking My Ideas in a Garage • Advertising Drove Me to Drink • From Unilever to the UN via a llama

Today’s projects are more challenging than ever—and project managers need all the help they can get to succeed amid shifting priorities, budget cuts, interruptions, and other obstacles. Now in its third edition, The Project Management Tool Kit is a must-have strategic partner, filled with step-by-step guidance that will enable managers to get complex projects completed on time and on budget. Extensively updated and revised to reflect the latest changes to A Guide to the Project Management Body of Knowledge (PMBOK® Guide)

In this new edition of their classic business fable, Ken Blanchard and Mark Miller get at the heart of what makes a leader successful. Newly promoted but struggling young executive Debbie Brewster asks her mentor the one question she desperately needs answered: “What is the secret of great leaders?” His reply—“great leaders serve”—flummoxes her, but over time he reveals the five fundamental ways that leaders succeed through service. Along the way she learns: • Why great leaders seem preoccupied with the future • How people on the team ultimately determine your success or failure • What three arenas require continuous improvement • Why true success in leadership has two essential components • How to knowingly strengthen—or unwittingly destroy—leadership credibility The tenth anniversary edition includes a leadership self-assessment so readers can measure to what extent they lead by serving and where they can improve. The authors also have added answers to the most frequently asked questions about how to apply the SERVE model in the real world. As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who read it but also the people who look to them for guidance and the organizations they serve.

You want people to stretch their limits, but your conversations meant to help them often fall flat or backfire, creating more resistance than growth. Top leadership coach Marcia Reynolds offers a model for using the Discomfort Zone—the moment when the mind is most open to learning—to prompt people to think through problems, see situations more strategically, and transcend their limitations. Drawing on recent discoveries in the neuroscience of learning, Reynolds shows how to ask the kinds of questions that short-circuit the brain’s defense mechanisms and habitual thought patterns. Then, instead of being told, people see for themselves the insightful and often profound solutions to what is stopping their progress. The exercises and case studies will help you use discomfort in your conversations to create lasting changes and an enlivened workforce.

PACK! is a book about packaging design, that includes original packs of bottles, boxes, papers, bags, and range of products which have been designed by artists and designers worldwide. Through these pages we can find different shapes, labels, and textures to show a massive book about all that happen around the world of packaging in all fields such as technology and design, art, industrial design, packaging, graphic design, etc.

Two leaders of the Center for Positive Organizational Scholarship (Robert Quinn and Gretchen Spreitzer) combine with two leaders of Battelle for Kids (Katherine Heynoski and Mike Thomas) to offer a powerful new understanding of the mindsets, behaviors, and change processes of highly effective teachers. What these experts found in their research and their work with teachers and students upends our normal expectations about how to engage students and what learning is. They show how great teachers embrace and dance with the tensions in schools, students, and learning that hinder other teachers. They reveal how great teachers transform their own identities and the identities of their students so everyone becomes a lifelong learner. And they provide vivid examples and inspiring stories of practical ways to accelerate learning among children, youth, and adults.

According to these experts, blogs offer businesses something that has long been lacking in their communication with customers--meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

Current responses to our most pressing societal challenges - from poverty to ethnic conflict to climate change - are not working. These problems are incredibly dynamic and complex, involving an ever-shifting array of factors, actors, and circumstances. They demand a highly fluid and adaptive approach, yet we address them by devising fixed, long-term plans. Social labs, says Zaid Hassan, are a dramatically more effective response. Social labs bring together a diverse a group of stakeholders - not to create yet another five-year plan but to develop a portfolio of prototype solutions, test those solutions in the real world, use the data to further refine them, and test them again. Hassan builds on a decade of experience - as well as drawing from cutting-edge research in complexity science, networking theory, and sociology - to explain the core principles and daily functioning of social labs, using examples of pioneering labs from around the world. He offers a new generation of problem solvers an effective, practical, and exciting new vision and guide.

One reason public speaking is such a nightmare for so many people is that they think they have to be “perfect.” They drive themselves crazy trying to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. Karen Hough says you can throw out those rules, relax, be yourself, make “mistakes,” and connect with your audience much more effectively than the guy with the impeccable PowerPoint slides. Hough has used her unique presentation approach to take the anxiety out of one of the greatest fears in business. Her book debunks over a dozen myths about presentations to make them more fun and natural for everybody. Its authenticity and passion that win people over not polish. But you can’t be authentic if you’re following someone else’s rules. Hough shows how you can embrace your own style and communicate your message without worrying constantly about antiquated dos and don’ts. Follow Karen’s “bad advice” and you’ll be surprised to learn you’re actually a naturally skilled presenter.

Această lucrare de referinţă conţine o amplă trecere în revistă a modalităţilor avansate de cercetare pentru adoptarea deciziilor de marketing strategic şi operaţional.
 
Printre caracteristicile excepţionale ale cărţii se numără:
Orientarea practică
Abordarea în detaliu a metodologiei
Conectarea strânsă a cercetării la problema concretă de marketing
Modalităţi extinse de analiză
Un registru bogat de metode de măsurare, procedee de eşantionare şi tehnici statistice, explicate simplu şi oferite gata pentru a fi folosite
 
Petre Datculescu este doctor în psihologie, consultant de marketing şi director al institutului privat IRSOP Market Research & Consulting, întemeiat în 1990. (www. irsop. ro)

Too many businesses sell for far less than they should! After pouring time, energy, and money into their company, owners deserve to squeeze every last dollar theycan from that hard-earned investment. Sell Your Business for an Outrageous Price is the playbook they need to win big at the closing table. Readers will discover how to: Prepare their companies and themselves for sale Recognize the best time to go to market Minimize their risk Identify, attract, and motivate deep-pocketedbuyers Determine their company’s competitive advantage and leverage it for the best offer Find a transaction advisor with the skills and experience to guide them through the M&A jungle Ascertain whether the advisor has what it takesto get top dollar Maintain confidentiality Foil buyers’ attempts to undermine sale price Featuring real-life case studies and an appendix of indispensable tools - including due diligence lists, sample nondisclosure agreements, a sales readiness assessment, and a sample engagement letter - this insightful guide reveals how anyone can get a positively outrageous price for their company.

In The Economics of Good and Evil, Sedlacek radically rethinks his field, challenging our assumptions about the world. Economics is touted as a science, a value-free mathematical inquiry, he writes, but it's actually a cultural phenomenon, a product of ou

Trade impacts on the lives of all global citizens, influencing the range of commodities available for consumption and where those commodities are produced. Driven increasingly by market exchange, trade shapes the nature of work and how the costs and benefits of that work are distributed around the world. Economic growth and development are closely associated with the flows of goods and services between countries. International Trade: The Basics offers an accessible and engaging introduction to contemporary debates on international trade, inviting readers to explore the connections between national political economies within a globally integrated world. Topics covered include: Why nations trade Globalization and transnational production networks Transnational governance The emergence of Asia as a major trade region Ethical trade and environmental sustainability Trade in solar energy, services and ideas. Featuring case studies and social media links that help to illustrate key concepts, this book is an essential read for anyone seeking to understand how trade varies between regions, affects relationships between countries and influences a country’s social, political and economic life.

Sigmund Freud meets Peter Drucker … Behind the Executive Door is a revealing look at the behavior of top business leaders—and how the next level of aspiring managers can learn to navigate the political and personal landscape. Based on over 25 years of psychotherapy and consulting experiences, as well as extensive empirical research, Karol Wasylyshyn has identified a dynamic continuum of executive behaviors that are manifested in three specific types of business leaders – Remarkable, Perilous, and Toxic. She describes these types in accessible terms with the intertwined goals of helping readers (1) recognize these behaviors and leadership types and (2) leverage this information to increase their savvy and effectiveness in the workplace. In the wake of Sarbanes-Oxley and the increased scrutiny of business executives, we have learned that how they lead is often their undoing – or at least it is a pressing development need and/or potential derailment factor. In short, despite financial or strategic smarts, ineffective leadership behavior de-motivates talented employees, has adverse effects on productivity, and jeopardizes positive business results. Conversely, we can recognize the qualities of effective leadership behavior, which is largely a function of emotional intelligence, the ability to tap into the needs and motivations of others and bring out their best performance. In Behind the Executive Door, the author provides a wide variety of tools and exercises to help the reader identify the behavior traits of their organizations’ leaders –and hone their own approaches to achieve positive results. In the process, readers will also gain insights and skills to manage laterally and down, as well as up the organizational ladder. The concepts can be applied in any type of organization – private or public, for-profit or non-profit.

According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the mar

This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for your business. Perfect for entrepreneurs and small business owners?or operators of any size business, for

The completion of a successful venture capital transaction is no easy task, requiring the venture capitalist to simultaneously play the part of both coach and negotiator with the entrepreneur while ensuring that the deal passes the scrutiny of the fund. Klonowski provides one of the most comprehensive overviews of the internal and external challenges of processing venture capital deals, providing an eight stage investment model that breaks down each part of the deal into its own specific challenges and rewards.

An in-depth look at the origins and development of the current financial crisis, from an economist and Washington insider. Jarsulic explains how a wide array of financial institutions - including mortgage banks, commercial banks, and investment banks - created a credit bubble that supported nonprime mortgage lending and helped to inflate house prices in his groundbreaking volume Anatomy of a Financial Crisis. The near-collapse is shown to be the result of multiple regulatory failures and reckless decisions by financial firms that were less sophisticated than they appeared. Jarsulic concludes that significant changes in financial market regulation, especially with respect to firms that are 'too big to fail,' will be needed to prevent future crises and the damage they cause.

David Ricardo's work on currency was published in 1816, and this second edition appeared in the same year. Enormously successful as a stockbroker, Ricardo (1772–1823) was able to lead the life of a wealthy country squire, while his intellectual interests caused him to move in the circles of Thomas Malthus and James Mill. Written at the urging of the Cornish businessman Pascoe Grenfell, MP, who shared Ricardo's interest in financial matters, this work considers the problem of the national debt, in the context of paper money and whether it should in principle be exchanged at face value for gold bullion rather than for minted coins. Ricardo was very concerned at the large profits being made by the Bank of England in its dealings with the government, and suggests here the creation of an independent central bank, a proposal to which he later returned.

Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining brands successfully in our brave new world, and predicts the future of branding. Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by The Financial Times as the worlds leading practitioner of branding and identity. No one interested in branding, marketing, business or contemporary culture will want to be without it.