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  • 36.00 lei

    Originally published in 1949, this book contains the text of the sixth annual lecture of the National Book League, delivered the previous year by the Liberal politician Viscount Samuel. Samuel considers what the 'right use' of leisure might be in an age where an increasing number of workers were being granted to access to free time through shorter working hours and annual paid leave, and suggests that idleness is only advisable in small doses, with the rest of the time to be spent in self-improvement and education. This book will be of value to anyone with an interest in the history of labour and leisure.

  • 40.00 lei

    *A HILARIOUS, BRAND NEW BOOK IN THE PHENOMENAL LADYBIRDS FOR GROWN UPS SERIES, FOR AUTUMN 2016*

    The Ladybird Book of the Meeting - a nugget of wisdom from bestselling authors Jason Hazeley and Joel Morris.

    This delightful book is the latest in the series of Ladybird books which have been specially planned to help grown-ups with the world about them.

    The large clear script, the careful choice of words, the frequent repetition and the thoughtful matching of text with pictures all enable grown-ups to think they have taught themselves to cope. Featuring original Ladybird artwork alongside brilliantly funny, brand new text.

    Other new titles for Autumn 2016:
    How it Works: The Student
    How it Works: The Cat
    How it Works: The Dog
    How it Works: The Grandparent
    The Ladybird Book of Red Tape
    The Ladybird Book of the People Next Door
    The Ladybird Book of the Sickie
    The Ladybird Book of the Zombie Apocalypse

    Previous titles in the Ladybirds for Grown Ups series:
    How it Works: The Husband
    How it Works: The Wife
    How it Works: The Mum
    How it Works: The Dad
    The Ladybird Book of the Mid-Life Crisis
    The Ladybird Book of the Hangover
    The Ladybird Book of Mindfulness
    The Ladybird Book of the Shed
    The Ladybird Book of Dating
    The Ladybird Book of the Hipster

  • Elon Musk Young Readers’ Edition
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    40.00 lei

    Elon Musk is an inspirational role model for young entrepreneurs, breaking boundaries and revolutionising the tech-world. He is also the real-life inspiration for the Iron Man series of films, starring Robert Downey Junior. From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world’s most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City.

    He has emerged as something of a superhero-like figure for today’s generation of children. He’s not only seen as an entrepreneur in the spirit of a Steve Jobs but as an inventor and bold thinker. He’s the guy offering children the possibility of a brighter, more exciting future and has come to symbolize innovation and optimism.

  • 40.00 lei

    NEW YORK TIMES BESTSELLER

    An adrenaline-fuelled exposé of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio García Martínez, this is Liar’s Poker meets The Social Network.

    Computer engineers use ‘chaos monkey’ software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio García Martínez are society’s chaos monkeys – their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) – all in search of the perfect business miracle.

    Describing himself as ‘high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times’, García Martínez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook’s nascent advertising team. Here he turned users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark ‘Zuck’ Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, García Martínez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.

    In Chaos Monkeys he tells you HOW – and HOW NOT – to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, García Martínez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital ‘privacy’, he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

  • 43.00 lei

    In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

  • The Management Style of the Supreme Beings
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    43.00 lei

    When the Supreme Being and his son decide that being supreme isn't for them any more, it's inevitable that things get a bit of a shake-up. It soon becomes apparent that our new owners, the Venturi brothers, have a very different perspective on all sorts of things. Take Good and Evil, for example. For them, it's an outdated concept that never worked particularly well in the first place. Unfortunately, the sudden disappearance of right and wrong, while welcomed by some, raises certain concerns amongst those still attached to the previous team's management style. In particular, there's one of the old gods who didn't move out with the others. A reclusive chap, he lives somewhere up north, and only a handful even believe in him. But he's watching. And he really does need to know if you've been naughty or nice.

  • 43.00 lei

    Milton Friedman was one of the most influential economists of all time – and his ideas had a huge impact on the economic policies of governments across the world. A key theorist of capitalism and its relationship to democratic freedoms, Friedman remains one of the most cited authorities in both academic economics and government economic policy. His work remains striking not just for its brilliant grasp of economic laws and realities, but also for its consistent application of high-level evaluation and reasoning skills to produce arguments that can convince experts and laypeople alike. Friedman’s 1968 essay ‘The Role of Monetary Policy’ is a key example of how Friedman’s critical thinking skills helped to cement his influence and reputation. The paper addressed the question of how a government’s monetary policy affects the economy – from employment levels to inflation and so on. At its heart lies an evaluation and critique of the most widely accepted conception of monetary policy at the time – the ‘Phillips Curve’ – which argued that increased inflation leads naturally to increased employment. Systematically noting the flaws and weaknesses of the Phillips Curve theory, Friedman showed why this is not, in fact, the case. He then drew up a systematic alternative argument for what governmental monetary policy could and should aim to do. Though economists now consider Friedman’s ideas to have considerable limitations, ‘The Role of Monetary Policy’ remains a masterclass in evaluating and countering faulty arguments.

  • 43.00 lei

    Milton Friedman was arguably the single most influential economist of the 20th-century. His influence, particularly on conservative politics in America and Great Britain, substantially helped – as both supporters and critics agree – to shape the global economy as it is today. Capitalism and Freedom (1962) is a passionate but carefully reasoned summary of Friedman’s philosophy of political and economic freedom, and it has become perhaps his most directly influential work. Friedman’s argument focuses on the place of economic liberalism in society: in his view, free markets and personal economic freedom are absolutely necessary for true political freedom to exist. Freedom, for Friedman, is the ultimate good in a society – the marker and aim of true civilisation. And, crucially, he argues, real freedom is rarely aided by government. For Friedman, indeed, “the great advances of civilization, whether in architecture or painting, in science or literature, in industry or agriculture, have never come from centralized government”. Instead, he argues, they have always been produced by “minority views” flourishing in a social climate permitting variety and diversity.” In successive chapters, Friedman develops a well-structured line of reasoning emerging from this stance – leading him to some surprising conclusions that remain persuasive and influential more than 60 years on.

  • 43.00 lei

    Thomas Piketty is a fine example of an evaluative thinker. In Capital in the Twenty-First Century, he not only provides detailed and sustained explanations of why he sees existing arguments relating to income and wealth distribution as flawed, but also gives us very detailed evaluations of the significance of a vast amount of data explaining why incomes is distributed in the ways it is. As Piketty stresses, “the distribution question… deserves to be studied in a systematic and methodical fashion.” This stress on evaluating the significance of data leads him to focus on the central evaluative questions, and look in turn at the acceptability, relevance, and adequacy of existing justifications for the unequal distribution of wealth. In doing so, Piketty applies his understanding of the data to answering the deeply important question of what political structures and what policies are necessary to move us towards a more equal society. Piketty’s evaluation of the data supports his argument that inequality cannot be depended on to reduce over time: indeed, without government intervention, it is highly likely to increase. In addition, he evaluates international data to argue that poor countries do not necessarily become less poor as a result of foreign investment. This strong emphasis on the interrogation of data, rather than building mathematical models that are divorced from data, is a defining feature of Piketty’s work.

  • 43.00 lei

    Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

  • 43.00 lei

    Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share, he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful, and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented, with different firms serving different parts of the market (the low-price mass market, and the expensive high-end market in clothing, for example) and examines strategies that businesses can follow in emerging, mature, and declining markets. If printing is in decline, for example, there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants, substitute products, buyers, suppliers, and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy.

  • 50.00 lei

    Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow? Success expert Brian Tracy has helped thousands of people become exceptional leaders and now, in this concise and powerful book, he reveals how you can: • Inspire trust, confidence, and loyalty • Instill a sense of meaning and purpose in your organization

  • 50.00 lei

    The strength of any organization is determined by the quality of its managers. What they do and how they do it is the key determinant of corporate success. Want to become invaluable to your company? Boost your managerial skills. The good news is that great managers are made ...not born. When you discover what the most successful managers know, you will unlock the secrets to turning even ordinary employees into extraordinary performers. Now with this handy little book, success expert Brian Tracy reveals how anyone can easily: set performance standards; delegate productively; define key result areas; concentrate attention and resources on high-payoff activities and eliminate distractions; hire and fire effectively; build a staff of peak performers; hold meetings that work; foster team spirit; communicate with clarity; negotiate successfully; remove obstacles to performance; set the right example; make good decisions quickly; and more. Filled with practical, proven techniques and tools, this essential guide shows you how to bring out the best in your people - and hit new heights in your own career.

  • 50.00 lei

    It's amazing the misinformation found in most résumé books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand whatkind of résumé sparks an employer’s interest - and which ones fail. In The Elements of Résumé Style, he warns against popular “tricks” that tend to backfire - and instead shows readers how to craft clear, compelling, targeted résumés and cover letters that actually work. In this new edition, readers see that whether it’s on paper or online, the rules arethe same: use clear, dynamic language - and keep it short and focused. Now covering social media, the online application process, and more, this indispensableguide provides: More than 1,400 action words, statements, and position descriptions that help sellyour skills and experience Hundreds of words, phrases, and vague claims to avoid Advice for handling employment gaps, job-hopping, and requests for salary history and requirements Sample résumés, response letter, inquiry letter, informational interview request letter, references, and more Surprising tips for acing the interview Competition is intense no matter what your field, but this candid book’s time-tested tools will make you stand out - and help get you the job you deserve!

  • 50.00 lei

    Essential Guide to Marketing Planning 2e takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.

  • 50.00 lei

    Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow?

  • 50.00 lei

    The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford - and then give it to them - you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: build your customer base; set yourself apart from the competition; answer three crucial questions about any new product or service; use market research and focus groups to fuel better decisions; fulfill a basic emotional need for buyers; determine the correct price point for your offerings; become truly customer-focused; make the most of your distribution channels; master the concepts of specialization, differentiation, segmentation, and concentration; give customers a reason to switch from your competitors; and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

  • 50.00 lei

    More than any other practice in your career, your ability to manage time will determine your success or failure. It’s a simple equation. The better you use your time, the more you will accomplish, and the greater your rewards will be.

  • 51.00 lei

    In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
    Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
    At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
    Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

  • Narconomics: How To Run a Drug Cartel
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    51.00 lei

    Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.

    In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets - all in search of the economic truth.

  • 53.00 lei

    Get Shit Done. Less Meetings, More Doing. Passion Never Fails. These mantras have bred the likes of Twitter and Instagram. Now the essence of the startup world has been captured in book form. There's rocket-fuelled insight from the pioneers of the Lean revolution, alongside timeless wisdom from Zuckerberg, Bezos and Jobs. Whenever you're in search of inspiration and motivation, pick up this book. And then Get Shit Done.

  • 53.00 lei

    WINNER of the Chartered Management Institute's (CMI's) Mangement Book of the Year Awards 2017, and a #1 New York Times Bestseller!

    ‘Extraordinary’ JJ Abrams
    ‘Fascinating’ Arianna Huffington
    ‘Inspire creativity and change’ Richard Branson
    ‘One of my favourite thinkers’ Malcolm Gladwell
    ‘Masterful’ Peter Thiel
    ‘One of the great social scientists of our time’ Susan Cain, bestselling author of Quiet
    ‘Fresh research, counter-intuitive insights, lively writing, practical calls to action’ The Financial Times


    The New York Times bestselling author examines how people can drive creative, moral, and organisational progress―and how leaders can encourage originality in their organisations.

    How can we originate new ideas, policies and practices without risking it all? Adam Grant shows how to improve the world by championing novel ideas and values that go against the grain, battling conformity, and bucking outdated traditions.

    Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt. Parents will learn how to nurture originality in children, and leaders will discover how to fight groupthink to build cultures that welcome dissent.

    Told through dazzling case studies of people going against the grain, you’ll encounter an entrepreneur who pitches the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA, a billionaire financial wizard who fires employees who don’t criticize him, and the TV executive who saved Seinfeld from the cutting room floor.

  • 53.00 lei

    Confruntaţi cu incertitudinea pieţei, la şase ani după începutul crizei economice, antreprenorii şi managerii simt mai mult ca oricând ineficienţa soluţiilor de criză şi necesitatea reîmprospătării lor. Parcurgând cercetările celor mai buni specialişti din domeniu, Consultanţă şi managament.

    Soluţii pentru criză este o lucrare ce înglobează cele mai evidente probleme critice ale pieţei, cu aspecte ce ţin de cele mai mici detalii, ilustrate cu exemple recente și semnificative. Textul prezinta managerilor şi celor care studiază mediul de business, trei categorii de informaţii reunite în acelaşi volum: efectele recesiunii asupra companiilor, modele şi tehnici de analiză pentru problemele create de recesiune şi soluţii care au avut succes sau, cel puţin, par a fi promiţătoare în depăşirea dificultăţilor.

    Cartea reprezintă un ghid valoros indiscutabil, nu doar pentru directorii de întreprinderi şi antreprenori, ci şi pentru cercetători şi studenţi. Prin contribuţiile semnificative în dezvoltarea managementului din România, numele profesorului Petre DATCULESCU constituie deja cea mai bună recomandare pentru lucrarea de faţă. Fondator al Institutului Român de Sondare a Opiniei Publice (IRSOP), doctor în psihologie, cu studii la Universitatea din Michigan și având o experiență decisivă în cercetarea de piață, autorul ne oferă perspectiva sa de referință asupra problemelor, a instrumentelor de analiză și a soluțiilor pe timp de criză, aspecte prezentate detaliat în cartea Consultanţă şi management. Soluţii pentru criză.

  • 55.00 lei

    Den Unternehmergeist in Menschen, Unternehmen und Landern wecken

  • 55.00 lei

    Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.

  • 55.00 lei

    Interviuri și lecții ale celor mai mari antreprenori ai lumii. Include, pentru prima dată, exerciții aplicative de la apreciatele seminarii ale companiei Farrell, folosite de peste 5 milioane de participanți.

  • 7000lei 56.00 lei

    From the former Treasury Secretary, the definitive account of the unprecedented effort to save the U.S. economy from collapse in the wake of the worst global financial crisis since the Great Depression

    On 26 January, 2009, during the depths of the financial crisis and having just completed five years as President of the Federal Reserve Bank of New York, Timothy F. Geithner was sworn in by President Barack Obama as the seventy-fifth Secretary of the Treasury of the United States. Now, in a strikingly candid, riveting, and historically illuminating memoir, Geithner takes readers behind the scenes during the darkest moments of the crisis. Swift, decisive, and creative action was required to avert a second Great Depression, but policy makers faced a fog of uncertainty, with no good options and the risk of catastrophic outcomes.

    Stress Test: Reflections on Financial Crises takes us inside the room, explaining in accessible and forthright terms the hard choices and politically unpalatable decisions that Geithner and others in the Obama administration made during the crisis and recovery. He discusses the most controversial moments of his tenures at the Federal Reserve Bank of New York and at the Treasury, including the harrowing weekend Lehman Brothers went bankrupt; the searing crucible of the AIG bonuses controversy; the development of his widely criticized but ultimately successful plan in early 2009 to end the crisis; the bracing fight for the most sweeping financial reforms in seventy years; and the lingering aftershocks of the crisis, including high unemployment, the fiscal battles, and Europe’s repeated flirtations with the economic abyss.

    Geithner also shares his personal and professional recollections of key players such as President Obama, Ben Bernanke, Hank Paulson, and Larry Summers, among others, and examines the tensions between politics and policy that have come to dominate discussions of the U.S. economy. An insider’s account of how the Obama administration saved the economy but lost the American people, Stress Test reveals a side of Timothy Geithner that only few have seen.

  • 7000lei 56.00 lei

    THE ULTIMATE INSIDER LOOK AT THE NEWEST TITANS OF TECH - AND WHAT YOU CAN LEARN FROM THEIR SUCCESS

    Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations.

    You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success.

    Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

  • 7000lei 56.00 lei

    In this remarkable and provocative book, former Greek Finance Minister Yanis Varoufakis explodes the myth that financialisation, ineffectual regulation of banks, greed and globalisation were the root causes of the global economic crisis.

  • 57.00 lei

    When Kevin Rodgers embarked on his career in finance, dealing rooms were filled with clamouring traders and gesticulating salesmen. Nearly three decades later, the bustle has gone and the loudest noise you’re likely to hear is the gentle tapping of keyboards.

    Why Aren’t They Shouting? is one banker’s chronicle of this silent revolution, taking us from an age of shouted phone calls and alpha males right up to today’s world of computer geeks and complex derivatives. Along the way, Rodgers offers a masterclass in how modern banking actually works, exploring the seismic changes to the global financial industry over the last thirty years. Above all, his story raises a deeply troubling question: could it be that the technology that has transformed banking – and that continues to do so – is actually making it ever more unstable?



    ‘A welcome addition to the panoply of must-read titles about banking before, during and after the crisis … by someone who was actually at the centre of the industry at the time.’ Euromoney

    ‘An animated first-person narrative about the reality of banking … lively and engaging.’ LSE Review of Books

  • 57.00 lei

    First published in 1931, this book contains the text of the inaugural lecture delivered that year by John Hilton upon his appointment to the Montague Burton Professorship of Industrial Relations in the University of Cambridge. Hilton, who was the first to occupy the Montague Burton Chair, discusses the state of industry as the 'victim' of external forces and the important role of the relationship between employees and employers. This book will be of value to anyone with an interest in the history of the study of industrial relations and the state of industry in inter-war Britain.

  • 57.00 lei

    NEW YORK TIMES BESTSELLER. "Timeless and indispensable." (Amy Cuddy, author of Presence). "Utterly fascinating." (Adam Grant, author of Originals and Give and Take). "Shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick). When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of "Pre-suasion", where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say "Yes" even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult. Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence. "Mind-blowing." (Management Today). "Accessible and intellectually rigorous." (Books of the Year, The Times). "Fascinating, fluent and original." (Tim Harford, author of The Undercover Economist Strikes Back).

  • 57.00 lei

    'A master of persuasion.' Forbes

    'This book blew my mind.' Adam Grant, bestselling author of Originals


    A former FBI hostage negotiator offers a new, field-tested approach to negotiating – effective in any situation.

    After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake.

    Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion.


    'Filled with insights that apply to everyday negotiations.' Business Insider

    'A stupendous book.' The Week

    'It's rare that a book is so gripping and entertaining while still being actionable and applicable.' Inc.

  • 57.00 lei

    In an inspiring new book, management consultant and world-renowned speaking guru Brian Biro describes how each and every one of us can seize and act upon the Windows of Opportunity that we encounter to transform our lives.

    In There Are No Overachievers, Brian Biro distils a lifetime of motivational lessons on how to be more energized and passionate in work and life by seizing what he calls the WOO – our windows of opportunity. A WOO is a precious, unrepeatable moment that can influence, redirect and even reshape our lives when we choose to seize it. And as we begin to recognize these exceptional opportunities, we see how they can…

    · enhance our ability to relate to others
    · increase our personal energy
    · foster greater teamwork to deliver breakthrough results
    · improve our partnerships, personally and professionally

    Narrated in short, targeted chapters and interweaving personal stories and anecdotes from his life as a top business speaker, national swimming coach and former corporate vice president, Biro offers a wealth of practical insights and action steps we can apply to our lives - and the secret to creating a dynamic, flourishing and fulfilling career.

  • 57.00 lei

    What’s the formula for a happy life?

    Neil Pasricha is a Harvard MBA, a Walmart executive, a New York Times–bestselling author, and a husband and dad. After selling more than a million copies of his Book of Awesome series, he now shifts his focus from observation to application.

    In The Happiness Equation, Pasricha illustrates how to want nothing, do anything, and have everything. If that sounds like a contradiction, you simply haven’t unlocked the 9 Secrets to Happiness.

    Each secret takes a common ideal, flips it on its head, and casts it in a completely new light. Pasricha then goes a step further by providing step-by-step guidelines and hand-drawn scribbles that illustrate exactly how to apply each secret to live a happier life today.

    Controversial? Maybe. Counterintuitive? Definitely.

    The Happiness Equation will teach you such principles as:
    · Why success doesn’t lead to happiness
    · How to make more money than a Harvard MBA
    · Why multitasking is a myth
    · How eliminating options leads to more choice

  • 57.00 lei

    A WASHINGTON POST BOOK OF THE YEAR


    Stagnant wages. Feeble growth figures. An angry, disillusioned public. The early 1970s witnessed the arrival of the problems that define the twenty-first century.

    In An Extraordinary Time, Marc Levinson investigates how the oil crisis of the 1970s marked a radical turning point in global economics: and paved the way for the political and financial troubles of the present. Tracing the remarkable transformation of the global economy in the years after World War II, Levinson explores how decades of spectacular economic growth ended almost overnight – giving way to an era of uncertainty and political extremism that we are still grappling with. Above all, Levinson shows that we must understand the economic disaster of the 1970s if we want to overcome the problems we face today. By focusing on a pivotal but often overlooked moment in the twentieth century, An Extraordinary Time offers a crucial and timely reappraisal of our age.



    ‘A smoothly written account of the US and the world economy during the 1970s.’ Wall Street Journal

    ‘A valuable antidote to all passionately held economic ideologies.’ Times Literary Supplement

    ‘Provocative . . . Levinson reminds us how mesmerising the post-war boom really was.’ Washington Post

    ‘Lucid, well-paced, and entwined with vivid sketches of economists, central bankers, and politicians.’ Publishers Weekly

  • Economics: The User's Guide
    la comanda 7 -21 zile
    57.00 lei

    What is economics?. How does the global economy work? . What do different economic theories tell us about the world?. In Economics: The User's Guide, bestselling author Ha-Joon Chang explains how the global economy works, and why anyone can understand the dismal science. Unlike many economists who claim there is only one way of 'doing economics', he introduces readers to a wide range of economic theories, from classical to Keynesian, revealing how they all have their strengths, weaknesses and blind spots. By ignoring the received wisdom, and exposing the myriad forces that shape our financial fate, Chang provides the tools that every responsible citizen needs to understand - and address - our current economic woes.

  • 57.00 lei

    In his international bestseller The Power of Habit, Pulitzer Prize-winner Charles Duhigg explained why we do what we do. Now he applies the same relentless curiosity and masterful analysis to the question: how can each of us achieve more?

    Drawing on the very latest findings in neuroscience, psychology and behavioural economics, he demonstrates the eight simple principles that govern productivity. He demonstrates how the most dynamic and effective people – from CEOs to film-makers to software entrepreneurs – deploy them. And he shows how you can, too.



    ‘Charles has some wonderful advice for increasing productivity . . . the tips he highlights have most definitely played a huge part in helping me to build the Virgin brand.’ Richard Branson

    ‘In Smarter Faster Better Duhigg finds provocative answers to a riddle of our age: how to become more productive (by two times, or even ten times) and less busy.’ Jim Collins

    ‘There are valuable lessons in Smarter Faster Better . . . I never felt like putting it down.’ Financial Times

  • No Fears, No Excuses
    La comanda in aprox. 4 saptamani
    57.00 lei

    What is stopping you from having a great career?

    The answer, quite probably, is you. After all, it is so easy to settle for the dull but safe, or to allow yourself to become trapped in a career you dislike, or to persuade yourself that the job you really want is out of your reach. But it doesn’t have to be that way.

    In No Fears, No Excuses, renowned ‘career whisperer’ Professor Larry Smith shows you precisely how to secure a great future. Building on his hugely popular TEDx talk, ‘Why You Will Fail to Have a Great Career’, he shows why people so often get stuck on the wrong path. He then takes you step by step from that initial point when you are considering your options to the moment when you pitch for that perfect job – showing you exactly what decisions you need to make, and when.

    Whether you are starting out, looking to move up, or hoping to change direction altogether, this book will guide you towards a happier, more fulfilled career – now.

  • The Little Book Of Hygge
    La comanda in aprox.4 saptamani
    57.00 lei

    The Danish word hygge is one of those beautiful words that doesn't directly translate into English, but it more or less means comfort, warmth or togetherness.

    Hygge is the feeling you get when you are cuddled up on a sofa with a loved one, in warm knitted socks, in front of the fire, when it is dark, cold and stormy outside. It that feeling when you are sharing good, comfort food with your closest friends, by candle light and exchanging easy conversation. It is those cold, crisp blue sky mornings when the light through your window is just right.

    Denmark is the happiest nation in the world and Meik puts this largely down to them living the hygge way. They focus on the small things that really matter, spend more quality time with friends and family and enjoy the good things in life. The Little Book of Hygge will give you practical steps and tips to become more hygge: how to pick the right lighting, organise a dinner party and even how to dress hygge, all backed up by Meik's years' of research at the Happiness Research Institute in Copenhagen.

    This year live more like a Dane, embrace hygge and become happier.

  • 57.00 lei

    Originally published in 1939, this volume contains the text of an inaugural lecture delivered by M. M. Postan on his accession to the Professorship of Economic History at the University of Cambridge. This book will be of value to anyone with an interest in economic history or the history of the study of humanities.

  • 60.00 lei

    STUNNING ADVERTISING, is a hard-hitting book on publicity. Remembering such as the Benetton campaigns some years ago, a company which opted for publicity without taboos in which we were presented with images opposing aids, hunger, and racism… we thought of doing this book. Selecting only those campaigns which provoked a sensation in the way we act. Those which leave us speechless, or those which bring out a smile, give us food for thought, the motivation to do something.

  • 60.00 lei

    Not only is marketing research well within the budget of any company, it’s also a resource you can ill afford to ignore. Guerrilla Marketing Research shows how your business, whatever it’s size, can benefit from conducting focus groups and sur

  • 61.00 lei

    The Western world has experienced extraordinary economic progress throughout the last six decades, a prosperous period so extended that continuous economic growth has come to seem normal. But such an era of continuously rising living standards is an historical anomaly, economist Stephen D. King warns, and the current stagnation of Western economies threatens to reach crisis proportions in the not-so-distant future. Praised for the "dose of realism" he provided in his book "Losing Control", King follows up in this volume with a plain-spoken assessment of where the West stands today. It's not just the end of an age of affluence, he shows. We have made promises to ourselves that are only achievable through ongoing economic expansion. The future benefits we expect – pensions, healthcare, and social security, for example – may be larger than tomorrow's resources. And if we reach that point, which promises will be broken and who will lose out? The lessons of history offer compelling evidence that political and social upheaval are often born of economic stagnation. King addresses these lessons with a multifaceted plan that involves painful – but necessary – steps toward a stable and just economic future.

  • 8000lei 64.00 lei

    We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and Match.com profiles. Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain - including six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

  • 66.00 lei

    You can't prepare an answer for every interview question. So, of the thousands of questions they might ask, which ones will they ask? After extensive research among hundreds of interviewers and thousands of interviewees, finally here's the book that will give you the answer. Why You? is based on direct input from top interviewers in REED's unrivalled recruitment network. It offers powerful preparation techniques, the lowdown on how to answer the most common questions and - above all - how to adopt a winning mindset at interview, one that will help you succeed on the day. From classic questions like 'tell me about yourself' and 'what are your greatest weaknesses?' to puzzlers like 'sell me this pen' and 'how many traffic lights are there in London?', James Reed reveals what interviewers are really asking.

  • 66.00 lei

    Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? In business, it doesn't matter what you do, it matters WHY you do it. Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why. Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY? Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

  • 66.00 lei

    If we want to live an extraordinary life, we have to make our work equally extraordinary. When your work resonates with purpose, you jump out of bed every morning, excited by the possibilities the day holds for you. Everything else in your life seems to have a glow about it, and you exude much more personal shine. My aim in writing this book is to help you feel like that every day. To help you make your work work for you. To feel truly free. Reading FREE will: -Remind you that you are fantastic and have the ability to do amazing things. -Show you that work is your slave, not the other way round. -Help you make work your ticket to an extraordinary future.

  • 67.00 lei

    What the Most Successful People Do Before Breakfast is a powerful book about high productivity from bestselling author Laura Vanderkam. We're all busy. But we all waste time. What are the secrets of using every hour productively? How do the most successful people spend their time? In this brilliant accessible book, Laura Vanderkam inspires you to rethink your morning routine and jump-start your day. If you use your mornings wisely, you can build habits that will lead to a happier, more productive life. She also helps you to rethink your weekends. She explains why doing nothing can be more exhausting than doing something, how to balance work and play, and why Sunday nights are crucial. Finally she challenges you to make the most of your time at the office. Focusing on matching your to-do list to your natural body clock, she shows you how to maximize your productivity so you can accomplish more in less time. By blending stories of fascinating people with cutting-edge scientific research, Vanderkam shows us how to maximize our valuable mornings, make the most of our working hours, and enjoy the results with deeply satisfying weekends.

  • 67.00 lei

    Written by a man with inside knowledge of all the major players, this is the story of how the economic crisis continues to haunt us, and why the unchecked recklessness of some banks is still a threat to our financial future. Bad Banks is a gripping account of the problems and scandals that continue to bedevil the world's banking system some seven years after the credit crunch. It follows the fortunes and misfortunes of individual banks, from RBS to Lloyds. It exposes instances of mis-selling, money laundering, interest rate fixing and incompetence. And it considers the bigger picture: how the failings of the world's banking system are threatening to undermine our future economic security. Alex Brummer, the City Editor of the Daily Mail, has had access to all the major players, from HBOS's Andy Hornby, to former Governor of the Bank of England Sir Mervyn King, to the ex-Chief Executive of Barclays, Bob Diamond, to Lloyds' António Horta-Osório. His book is an insightful -- and terrifying -- account of institutions once renowned for their probity, but now all too often a byword for incompetence, and worse.

  • 68.00 lei

    This complete guide to on-line job hunting covers the whole subject from electronic job hunting and career management tools to the nitty-gritty of job banks, CV banks and direct contact. Online Job Hunting offers ideas on managing your on-line identity and building a career management database.

  • 8500lei 68.00 lei

     It's time to get paid what you're truly worth!
     Although you may not realise it, the knowledge and knowhow you have acquired in your life to date is a truly marketable asset.
     You've made valuable distinctions because of your passions and have unique empathy and understanding because of your pains. Through this book you will come to understand how other people are ready and willing to pay you money to know what you already know and to do what you can already do.
     You don't need to be qualified, certified or have letters after your name. Your qualification to do this work is your life experiences, your passion for helping others and your determination to make a difference.
     Andy Harrington has worked with Richard Branson, Tony Robbins, Robert Kiyosaki, Brian Tracy, Bob Proctor and even Former President of the United States Bill Clinton, and through this book he will show you how to find and shape the message inside of you, and importantly, in such a way that you get paid for sharing your advice.
     You will also discover how to:
    * Position yourself as an expert so you are seen as an authority.
    * Prepare your advice so it's easy for others to follow.
    * Package your knowledge into programs, workshops, and books.
    * Promote yourself intelligently so you get paid what you are really worth.
    * Perform like a professional with confidence, congruency and charisma.
     In his debut book Andy shows you how to harness your experiences and turn them into advice for others whilst becoming a person of influence, impact and inspiration.
     "You have incredible untapped potential - residing within yourself - in your own talents and abilities. This book shows you how to achieve all your goals by focusing on making a difference with what you already have."
     Brian Tracy, Brian Tracy International

  • How to Be an Overnight Success
    La comanda in aprox. 4 saptamani
    69.00 lei

    "You are not born an entrepreneur. It's a skill that you learn along the way."

    When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.

    Fashion-loving Maria set out with a dream to build a beauty business and - despite not excelling at school, and being fired from her first job - she has achieved it. She did it by dreaming big, working hard, surrounding herself with the best, taking risks, creating buzz and building her own personal brand, which is now a favourite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe and Kylie Jenner.

    Crucially, she believes anyone can do this and her book, brimming with good sense, great advice, tips and secrets - all presented in an easy, friendly style - shows how.

  • Designing Your Life
    La comanda in aprox.4 saptamani
    8600lei 69.00 lei

    *** The #1 New York Times Bestseller ***

    'Life has questions. They have answers' New York Times

    Whether we’re 20, 40, 60 or older, many of us are still looking for an answer to that perennial question, ‘What do you want to be when you grow up?’ In Designing Your Life, Silicon Valley design innovators Bill Burnett and Dave Evans use their expertise to help you work out what you want – and how to get it.

    Their phenomenally successful Life Design course has been tried and tested by thousands of people, from students to mid-career professionals to retirees contemplating a whole new future. Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.

    Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.

    Because a well-designed life means a life well-lived.

  • Dream Catalog
    In stoc - 7 buc
    70.00 lei

    Comprehensive and selected product listings make this the first and last stop for a directory of quality e-commerce product locations. * High quality visual material and outstanding production values make this practical catalogue an exquisite object in its own right. * The book is complemented by a fully interactive website which will provide hyperlinks to many of the listed sites.

  • 70.00 lei

    This book will introduce you to another, different world of auctions. For instance: the domain "business.com" has been auctioned for $7.5 million and is therefore the most expensive web address ever. But not only are the superlatives like the highest price or having the most bidders the auction highlights. The real gems are, inconspicuously at first, among the totally normal auctions. Bizarre, funny, astonishing, unexpected, shocking - just: amazing!

  • 72.00 lei

    This book provides the perfect practice for anybody taking quantitative methods for the first time, or for those looking to brush up on their quantitative knowledge. The books examines the different types of analysis techniques � predictive, descriptive, evaluative and optimising � through numerous examples and exercises and is great as a stand-alone product or an accompaniment to an Operations Management textbook

  • 73.00 lei

    This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he's torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that's key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win.

  • 73.00 lei

    At one time, people saw their homes simply as a place to live. Nowadays, property is more likely to be seen as a potentially lucrative business, safer and more reliable than many other types of investment. But property investment is a highly complex business - do you want to be a sideline or full-time investor? What type of property may be best for you and your portfolio? And have you anticipated every single expense involved in renovating that 'bargain' property? This new edition of the Complete Guide to Investing in Property looks at all aspects of property investment - from making money from your own home, to property development, buy-to-let, investing abroad, taking in lodgers and commercial premises. Inspiring case studies and cautionary tales will help readers weigh up the pros and cons of investing in property. The book also includes new information on the latest government legislation, including SIPPs, plus a new country-by-country section with useful contact details and website addresses. This is both an informative and entertaining read and a valuable reference source.

  • 74.00 lei

    In this immensely timely book, Andrew Yarrow brings the sometimes eye-glazing discussion of national debt down to earth, explaining in accessible terms why federal debt is rising (and will soon rise much faster), what effects it may have on Americans if debt is not brought under control, why our government borrows, and what it will take to pay it all back. The picture Yarrow paints should concern all Americans. Specifically, he brings to light how rising Medicare, Social Security, and other spending on one hand, and insufficient government revenues on the other, make a mockery of fiscal responsibility. Deficits and debt, Yarrow asserts, are crowding out spending on needed investments in science, environment, infrastructure, and other domestic discretionary programmes, and could severely harm our nation's and our citizens' future. But he makes clear that this does not have to be a doomsday scenario. If we act in a bipartisan fashion to restore fiscal responsibility, our legacy to the next generation can be much more than trillions of dollars of IOUs.

  • Atlas of Management Thinking
    La comanda in aprox. 4 saptamani
    75.00 lei

    First published in 1981, this was the first book ever to be written explicitly for the right side of the reader’s brain.

    Much has been made of the research conducted into the left side of the brain – home to language and logic. The right side works in images, whole patterns and undefined feelings – none of which can be verbalized. This more elusive thinking often functions as what is loosely called ‘intuition’.

    In Atlas, de Bono shows us how to use the right side. It is an atlas because it is a visual reference of images and illustrations that point the reader in the right direction (literally). For anyone who has ever been told to trust their instinct, or who is concerned with management and decision-making, this book is a de Bono classic.

  • 75.00 lei

    'An engrossing story of audacious entrepreneurism' -- Charles Duhigg

    'Captures the remarkable journey of Airbnb exceedingly well' -- Reid Hoffman

    'fast paced, fun dive into one of the seminal firms of our time' -- Rana Foroohar

    In 2008, two broke art school graduates and their coder-whiz friend set up a platform that – in less than a decade – became the largest provider of accommodations in the world. Now valued at $30 billion, Airbnb is in the very top tier of Silicon Valley’s ‘unicorn’ startups.
    Yet the company has not been without controversy – disrupting a $500 billion hotel industry makes you a few enemies. This is also a story of regulators who want to shut it down, hotel industry leaders who want it to disappear and neighbourhoods that struggle with private homes open for public rental. But beyond the headlines and the horror stories, Airbnb has changed the terms of travel for a whole generation – where a sense of belonging has built trust between hosts and guests seeking a more original travel experience that hotels have struggled to replicate.
    This is the first, definitive book to tell the remarkable story behind Airbnb in all its forms – cultural zeitgeist, hotel disruptor, enemy to regulators – and the first in-depth character study of its leader Brian Chesky, the company’s curious co-founder and CEO. It reveals what got Airbnb where it is today, why they are nothing like Uber, and where they are going next.

  • 75.00 lei

    Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.

    In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.

    The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

  • 75.00 lei

    The New Manager's Guide and Mentor "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking

  • 76.00 lei

    The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of

  • 10000lei 80.00 lei

    Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
     
    In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why...and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
     
    Oversubscribed:
    * Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business
    * Explains how to become oversubscribed, even in a crowded marketplace
    * Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas
    * Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

  • 80.00 lei

    This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, America has no robust innovation policy at all. What does this portend? Robert Atkinson and Stephen Ezell, widely respected economic thinkers, report on profound new forces that are shaping the global economy – forces that favour nations with innovation-based economies. Unless the U. S. enacts public policies to reflect this reality, Americans face the lower standards of living associated with a noncompetitive national economy. The authors explore how a weak innovation economy has delayed America's recovery from the Great Recession and how innovation in the U. S. compares with that in other developed and developing nations. Atkinson and Ezell then lay out a detailed, pragmatic road map not only for America to regain its global innovation advantage by 2020, but also for maximizing the global supply of innovation and promoting sustainable globalization.

  • 10000lei 80.00 lei

    This is a simple, effective way to transform your finances and your life from leading financial advisor and New York Times columnist Carl Richards. Creating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place.

    Knowing what's important to you, you will be able to make better decisions in any market conditions. The One-Page Financial Plan will help you identify your values and goals. Carl Richard's simple steps will show you how to prioritize what you really want in life and figure out how to get there.

    "In a world where financial advice is (often purposely) complicated and filled with jargon, Carl Richards distils what matters most into something that is easy and fun to read." (Wall Street Journal). "Feeling tormented by your finances?

    The One-Page Financial Plan helps you identify what you truly want from life, get crystal clear about the financial position you are starting from today, and develop a simple, actionable plan to narrow the gap between the two." (Manisha). Thakor, CEO at MoneyZen Wealth Management Carl Richards is a certified financial planner and a columnist for the New York Times, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for Morningstar magazine and a contributor to Yahoo Finance.

  • 10000lei 80.00 lei

    In business, the right behaviours matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head-on the challenges of behaviour and change, looking at the external factors (or 'triggers') - both negative and positive - that affect our behaviours, our awareness of when we need to change, our willingness (or otherwise) to do so and our ability to see the change through. Drawing on his unparalleled experience as an international executive educator and coach, Marshall Goldsmith invites us to understand how our own beliefs and the environments in which we operate can trigger negative behaviours, or a resistance to the need to change. But he also offers up some simple, practical advice to help us navigate the negative and make the most of the triggers that will help us to sustain positive change.

  • Negotiation Book
    In stoc - 5 buc
    10000lei 80.00 lei

    Master the art of negotiation and gain the competitive advantage
     
    Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives - both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book:
    * Explains the importance of planning, dynamics and strategies
    * Will help you understand the psychology, tactics and behaviours of negotiation
    * Teaches you how to conduct successful win-win negotiations
    * Gives you the competitive advantage.

  • Wally Olins on Brand
    In stoc - 2 buc
    80.00 lei

    Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

  • 10000lei 80.00 lei

    Learn how to influence others and get your own way more often.
     Wouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?
     Well, with this book you can learn how to get inside the head of the person making the decision and find out exactly what is it that's going to get them to say yes! Persuade explains the seven psychological drivers that motivate us all. By understanding these drivers and the impact they have on our own lives, we can gain valuable insights into how we can motivate ourselves, improve our relationships, negotiate more effectively, get people to like us and ultimately get our own way more often. Persuade:
    * Is written in Philip's trademark humorous, yet well-researched style
    * Draws from scientific and psychological sources
    * Is delivered in short, accessible, bite-sized chapters.

  • 81.00 lei

    Shows how leaders can recognize the cycles of stress, sacrifice and renewal inherent in their jobs - and actively utilize the qualities of mindfulness, hope and compassion to renew their passion and effectiveness.

  • 83.00 lei

    Every group that executive coach Steve Arneson speaks to have the same question: what does my boss want? Even a good boss can be hard to read, but many people have difficult bosses. Many bosses aren’t clear about their expectations, act in seemingly inexplicable ways, and suggest motives that appear to have nothing to do with helping you achieve your career goals. Arneson says the hard truth is that any efforts to improve, fix, or convert your boss won’t work. The secret is to figure out what makes her tick and change your own approach to working with her. The book is divided into three sections and built around fifteen questions - ten to ask about your boss and five to ask about yourself. It begins by showing you how you can study your boss to gain an understanding of what drives his behavior - work style, leadership brand, and motives. Once you understand this, you can consider how your boss sees you. Studying your boss is important, but you also have to look at yourself from her perspective. Finally, you need to take responsibility for the relationship. In this section, you’ll find practical suggestions for using what you’ve learned to change your interactions with your boss and tips for getting the relationship back on track. Arneson includes vivid real-world examples to show how he and his clients have put his advice into practice to gain more meaningful, productive, and enjoyable.

  • Hotel Brand Identity
    In stoc - 4 buc
    84.00 lei

    When we speak about the image of a hotel we instantly think about architecture or interior design, but obviously there are some other very important details to achieve that final touch that will distinguish one hotel from another: the logo, the stationery– which includes business cards, letters and envelopes– the beloved “Do not disturb” hangers, signage on vehicles, toiletries, magazines and other welcome gifts for their customers. A range of products that are carefully designed to get the best corporate image. In Hotel brand indentity we’ll see a selection of branding designed by some of the best creatives worldwide.

  • 11200lei 84.00 lei

    In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.

    '#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement' Lena Dunham

    'A millennial alternative to Lean In' New York Magazine

    'A compellingly motivational read' The Telegraph

    'The book you need in your life' Marie Claire

    *Winner of the 2014 Goodreads Choice Award for Best Business Book*

    In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world.

    Sophia's never been a typical executive, or a typical anything, and she's written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.

    Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal's meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn't come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.

    Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.

  • 85.00 lei

    "Think Like a Lawyer Don't Act Like One provides strategies to solve conflicts. Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbachev, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers. Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way. "

  • 86.00 lei

    'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP

    'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild

    'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners


    Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.

    HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.

    Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.

  • 86.00 lei

    A shocking exposé of Volkswagen’s fraud by the New York Times reporter who covered the scandal.

    When news of Volkswagen’s clean diesel fraud first broke in September 2015, it sent shockwaves around the world. Overnight, the company long associated with quality, reliability and trust became a universal symbol of greed and deception. Consumers were outraged, investors panicked, the company embarrassed and facing bankruptcy.

    As lawsuits and criminal investigations piled up, by early 2017 VW had settled with regulators and car-owners for $20 billion, with additional fines and claims still looming.

    In Faster, Higher, Farther, Jack Ewing rips the lid off the scandal. He describes VW’s rise from “the people’s car” during the Nazi era to one of Germany’s most prestigious and important global brands, touted for being “green.” He paints vivid portraits of Volkswagen chairman Ferdinand Piëch and chief executive Martin Winterkorn, arguing that their unremitting ambition drove employees, working feverishly in pursuit of impossible sales targets, to illegal methods.

    With unprecedented access to key players and a ringside seat during the course of the legal proceedings, Faster, Higher, Farther reveals how the succeed-at-all-costs culture prevalent in modern boardrooms led to one of corporate history’s farthest-reaching cases of fraud―with potentially devastating consequences.

    As the future of one of the world’s biggest companies remains uncertain, this is the extraordinary story of Volkswagen’s downfall.

  • 86.00 lei

    David Kwong is the go-to consultant for Hollywood’s biggest illusion-heavy projects, including the hit films Now You See Me, The Imitation Game and Mission: Impossible – Rogue Nation. In Spellbound he reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.

    David Kwong has astounded large crowds, from CEOs to TED talk audiences to thousands of other hyper-rational people, making them see, believe and even remember what he wants them to. Illusion is an ancient art that centres on control: commanding a room, building anticipation, and appearing to work wonders.

    Illusion works because the human brain is wired to fill the gap between seeing and believing. Surprisingly, these are the tools used by top leaders like Steve Jobs and Richard Branson; masters of control and command who understand how to sway opinions and achieve goals. Spellbound shows us that illusions are more than just a set of tricks; it is a trainable craft that holds the principles of winning over an audience, which can be applied to every aspect of life.

    Through years of practice, research and learning (including a Harvard degree in the history of magic), David discovered the seven fundamental principles of illusion, like how to use the space between seeing and believing, shape narratives and command your audience by giving them agency.

    Packed with amazing stories and insights, Spellbound gives you a fresh and engaging way to sell your idea, production or skills to stand out from the crowd.

  • 86.00 lei

    ‘Anyone with an interest in financial services and in what has gone wrong will find The Spider Network compelling.’ - Daniel Finkelstein, The Times

    ‘Will snare you in its web of deceit, lies, corruption, manipulation and colourful characters. [a] brilliant investigative exposé’ - Harlan Coben, bestselling thriller author

    ‘A gripping narrative ... impressive reporting and writing chops are on full display ... reads like a fast-paced John le Carré thriller, and never lets up’ - New York Times book review

    ‘A feat of reporting, and much of it reads like a novel’ - Leigh Gallagher, Washington Post

    ‘A model of investigative financial writing... a more satisfying read than THE BIG SHORT by Michael Lewis’ - Literary Review

    ‘Remarkable’, Sunday Times

    ‘Jaw-dropping’, Financial Times


    In 2006, an oddball group of bankers, traders and brokers from some of the largest financial institutions made a startling realization: Libor―the London interbank offered rate, which determines the interest rates on trillions in loans worldwide―was set daily by a small group of easily manipulated administrators, and that they could reap huge profits by nudging it fractions of a percent to suit their trading portfolios. Tom Hayes, a brilliant but troubled mathematician, became the lynchpin of a wild alliance that included a prickly French trader nicknamed “Gollum”; the broker “Abbo,” who liked to publicly strip naked when drinking; a nervous Kazakh chicken farmer known as “Derka Derka”; a broker known as “Village” (short for “Village Idiot”) who racked up huge expense account bills; an executive called “Clumpy” because of his patchwork hair loss; and a broker uncreatively nicknamed “Big Nose” who had once been a semi-professional boxer. This group generated incredible riches ―until it all unraveled in spectacularly vicious, backstabbing fashion.

    With exclusive access to key characters and evidence, The Spider Network is not only a rollicking account of the scam, but also a provocative examination of a financial system that was crooked throughout.

  • 86.00 lei

    'Five Deep Breaths is a lifeline for parents' - Georgia Coleridge

    'A wonderful book' - Gillian Anderson

    A simple, supportive, down-to-earth guide for real-life parenting.

    Every parent is doing the best they can, but there are times when it feels like nothing you do is ever good enough. Everyone seems to have an opinion and there’s no shortage of advice on how to be a better parent. Raising happy, confident, and resilient children is the most important job in the world – but in our fast-paced, twenty-first-century society, the challenges can feel overwhelming and exhausting:

    · Do you feel like you’re constantly being judged for the decisions you make?
    · Are you forever fretting about whether you’re doing enough to help your child through their problems?
    · Are you struggling to navigate your child’s school pressures or the pitfalls of social media?
    · Has your home become a combat zone?

    If you recognise any of these stress points, give yourself a break: this book really can help you.

    In Five Deep Breaths, clinical psychologist Dr Genevieve von Lob draws on her extensive experience with hundreds of families from all walks of life to provide simple, practical support for parents. Based on mindfulness, psychology and neuroscience, this reassuring guide will show you how to be kinder to yourself and trust your own judgement when dealing with dilemmas every parent faces. Examples based on real mums and dads show how to defuse tension, drama and anxiety in the home. Stressed-out parents will discover a sense of confidence, calm and balance – both for themselves and their children.

  • 86.00 lei

    For decades we have been told a story about the divide between rich countries and poor countries.

    We have been told that development is working: that the global South is catching up to the North, that poverty has been cut in half over the past thirty years, and will be eradicated by 2030. It’s a comforting tale, and one that is endorsed by the world’s most powerful governments and corporations. But is it true?

    Since 1960, the income gap between the North and South has roughly tripled in size. Today 4.3 billion people, 60 per cent of the world's population, live on less than $5 per day. Some 1 billion live on less than $1 a day. The richest eight people now control the same amount of wealth as the poorest half of the world combined.

    What is causing this growing divide? We are told that poverty is a natural phenomenon that can be fixed with aid. But in reality it is a political problem: poverty doesn’t just exist, it has been created.

    Poor countries are poor because they are integrated into the global economic system on unequal terms. Aid only works to hide the deep patterns of wealth extraction that cause poverty and inequality in the first place: rigged trade deals, tax evasion, land grabs and the costs associated with climate change. The Divide tracks the evolution of this system, from the expeditions of Christopher Columbus in the 1490s to the international debt regime, which has allowed a handful of rich countries to control economic policies in the rest of the world.

    Because poverty is a political problem, it requires political solutions. The Divide offers a range of revelatory answers, but also explains that something much more radical is needed – a revolution in our way of thinking.

  • 86.00 lei

    Originally published in 1945, this book presents the content of Harold Stewart Kirkaldy's inaugural lecture upon taking up the position of Montague Burton Chair of Industrial Relations at Cambridge University. This book will be of value to anyone with an interest in the history of industrial relations, trade unions and economics.

  • 86.00 lei

    Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement:

  • Stone Age Economics
    La comanda in aprox.4 saptamani
    88.00 lei

    Since its first publication over forty years ago Marshall Sahlins's Stone Age Economics has established itself as a classic of modern anthropology and arguably one of the founding works of anthropological economics. Ambitiously tackling the nature of economic life and how to study it comparatively, Sahlins radically revises traditional views of the hunter-gatherer and so-called primitive societies, revealing them to be the original "affluent society."

    Sahlins examines notions of production, distribution and exchange in early communities and examines the link between economics and cultural and social factors. A radical study of tribal economies, domestic production for livelihood, and of the submission of domestic production to the material and political demands of society at large, Stone Age Economics regards the economy as a category of culture rather than behaviour, in a class with politics and religion rather than rationality or prudence. Sahlins concludes, controversially, that the experiences of those living in subsistence economies may actually have been better, healthier and more fulfilled than the millions enjoying the affluence and luxury afforded by the economics of modern industrialisation and agriculture.

    This Routledge Classics edition includes a new foreword by David Graeber, London School of Economics.

  • Grit
    La comanda in aprox.4 saptamani
    88.00 lei

    Why do naturally talented people frequently fail to reach their potential while other far less gifted individuals go on to achieve amazing things? The secret to outstanding achievement is not talent, but a passionate persistence. In other words, grit.

    MacArthur Genius Award-winning psychologist Angela Duckworth shares fascinating new revelations about who succeeds in life and why. Based on her cutting-edge research, Duckworth shows how many people achieve remarkable things not just by relying on innate natural talent, but by practising what she calls grit. She then offers a Grit Formula to help anyone to become more gritty, focusing on six key factors: hope, effort, precision, passion, ritual and prioritisation. She reveals:

    - Why people who test high for talent often fail to achieve their potential, and why people who do not test high for talent often "overachieve" what others expect them to do
    - How grit can be learned, whatever your IQ or circumstances
    - Why stubbornness is a key characteristic of gritty people
    - When to be stubborn and when giving up is the grittiest thing you can do
    - How gritty people found their passion, and you can find yours
    - How gritty experts practise, and how you can do the same in your own life
    - What the people who care about you can do to boost your grit when you need it most
    - How grit is cultivated in the highest-performing sports teams, companies and schools

    Leaping past clichés such as 'success is all about hard work', Grit offers a fresh and motivating way to climb to heights far beyond what natural talent would predict.

  • 88.00 lei

    This new edition of Understanding Options provides all the basics you need to get started. Important new material includes overcoming assignment anxiety, LEAPS, the Greeks, protective and married puts, collars, credit and debit spreads, writing cash-secured puts, straddles, strangles, iron condors, calendar spreads, butterfly spreads, Weeklys, and mini-options.

  • 88.00 lei

    Understanding Stocks, Second Edition teaches you how to open an account, evaluate stocks, and make trades. New chapters include short selling, ETF strategies, how to profit in bull and bear markets, how to use market indicators, using index funds, alternative investments, and new stock strategies. Also included are interviews with William O'Neil and John Bogle.

  • 89.00 lei

    Cambridge International AS and A Level Business Revision Guide helps students apply their knowledge, understanding and skills to succeed in their course. This endorsed Cambridge International AS and A Level Business Revision Guide has been designed to further develop students' skills for the Cambridge International AS and A Level Business course. Revised to meet the latest syllabus (9609) this book is packed full of guidance to reinforce students' understanding and skills to succeed in their course. Written by experienced examiners this Revision Guide is perfect for international learners and accompanies the Cambridge International AS and A Level Business Coursebook (third edition).

  • 90.00 lei

     Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as people skills, career skills, mindset skills, organization skills, personal values and behaviours. Each skill is presented in a concise, easy to follow format, with an accompanying framework to help you deploy it in your own life. The skills are about the real challenges real leaders have to master, and as you observe and record real-life examples of skills in action, you will be developing your own unique formula for success in the context that matters to you. Based on research from over a thousand leaders throughout the world at all levels in the public, private and voluntary sectors, it identifies the practical skills to make you even more successful, and offers guidance on all key topics.

    This completely revised fourth edition of The Leadership Skills Handbook includes brand new content on some of the most challenging skills that successful leaders need to master through three new sections on financial skills (including budgeting, costs, pricing and creating an investment case), political skills (including influencing, negotiating, networking and partnering) and the art of strategy (including strategic models, understanding the customer, marketing, pricing and advertising). This indispensable guidance will boost your confidence, technical abilities and give you the edge on your peers.

  • 90.00 lei

     For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion.

    Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

  • 90.00 lei

     Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and show you how to put the techniques to work immediately. Lateral thinking can turn your organization around and make you a better leader. In The Leader's Guide to Lateral Thinking Skills, highly acclaimed author, trainer and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture and processes that transform a regular business into an innovation hothouse. This book is packed with real-life examples, practical methods and lateral thinking exercises that you can put to work today.

  • 90.00 lei

    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

  • 90.00 lei

    Turn Strategy into Performance! In today’s world of rapid, disruptive change, strategy can’t be separate from execution - it has to emerge from execution. You have to continually adjust your strategy to fit new realities. But if your organization isn’t set up to be fast on its feet, you could easily go the way of Blockbuster or Borders. Laura Stack shows you how to quickly drive strategic initiatives and get great results from your team. Her LEAD Formula outlines the Four Keys to Successful Execution: the ability to Leverage your talent and resources, design an Environment to support an agile culture, create Alignment between strategic priorities and operational activities, and Drive the organization forward quickly. She includes a leadership team assessment, group reading guides, and bonus self-development resources. Stack will equip you with the knowledge, skills, and inspiration to help you hit the ground running!

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