Marketing, branding şi publicitate

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Marketing Myopia

by Monique Diderich ,‎ Elizabeth Mamali

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Essential Guide to Marketing Planning

by Marian Burk Wood

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Marketing (The Brian Tracy Success Library)

by Brian Tracy

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Stunning advertising

by Eva Minguet Camara

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Hegarty on Creativity

by John Hegarty

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Dream Catalog

by Www dream

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The Language of Advertising

by Angela Goddard

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Wally Olins on Brand

by Wally Olins

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Faster, Higher, Farther: The Inside Story of the Volkswagen Scandal

by Jack Ewing

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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

by Morgan Brown, Sean Ellis

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The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

by Carlos Gil

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

by Sean Pillot de Chenecey

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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

by Rich Leigh

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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

by David Meerman Scott

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Brand Rejuvenation

by Jean-Marc LEHU

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Cercetarea practica de marketing,editia a 2 a revizuita si adaugita

by Petre Datculescu

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The Guide to Earned Media

by Annie Pace Scranton

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Effective Internal Communication

by Edited by Joan Webster-Gandy, Angela Madden, and Michelle Holdsworth

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Naked Conversations : How Blogs are Changing the Way Businesses Talk w

by Robert Scoble , Shel Israel

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Wally Olins: Brand New The Shape of Brands to Come

by Wally Olins

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All You Need is a Good Idea!: How to Create Marketing Messages That Actually Get Results

by Jay H. Heyman

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Hegarty on Advertising: Turning Intelligence into Magic

by John Hegarty

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Basics Advertising 01: Copywriting

by Robert Bowdery

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Launching & Building a Brand For Dummies

by Amy Will

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Share This - The Social Media Handbook for PR Professionals

by Chartered Institute of Public Relations Social Media Panel

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Radio Handbook

by Carole Fleming

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Adland: A Global History of Advertising

by Mark Tungate

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Can We Do That?!: Outrageous PR Stunts That Work And Why Your Company Needs Them

by Peter Shankman

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Writing at Work

by Robert Barrass

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Building the Agile Business through Digital TransformationBuilding the Agile Business through Digital Transformation

by Neil Perkin, Peter Abraham

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles

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E-Commerce Website Optimization: Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

by Dan Croxen-John

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Private Label

by Keith Lincoln, Lars Thomassen

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The Marketing Complex: Why Modern Marketers Need to Manage Multiplicity

by Giles Lury

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Damian Ryan

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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

by Rebecca Lieb,

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Sensational Billboards in Advertising

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Native Advertising: The Essential Guide

by Dale Lovell

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Join the Conversation: How to Engage Marketing-Weary Consumers

by Joseph Jaffe

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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

by Dr Steven Struhl

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Instagram For Business For Dummies

by Jenn Herman, Eric Butow

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The Conversion Code, 2nd Edition

by Chris Smith

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Marketing 5.0: Technology for Humanity

by Philip Kotler

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

by Luke Sullivan , Anselmo Ramos

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Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

by Chetan Sharma, Joe Herzog,Victor Melfi

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Profitable Marketing Communications: A Guide to Marketing Return on Investment

by Antony Young, Lucy Aitken

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Media Studies

by Stephen Kruger, Philip Rayner, Peter Wall

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Big Format Advertising

by Pep Sanabra Colet, Josep Maria Minguet, Babyl Traducciones

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Are Traditional Media Dead? Can Journalism Survive in the Digital World? (Sourcebook on Contemporary Controversies)

by Ingrid Sturgis

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Basics Advertising 02: Art Direction: Art Direction

by Nik Mahon

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Kiss and Sell: Writing for Advertising

by Robert Sawyer

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Living the Brand

by Nicholas Ind

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Creative Advertising

by Mario Pricken

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Creative Advertising: An Introduction

by Miriam Sorrentino

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How 30 Great Ads Were Made: From Idea to Campaign

by Eliza Williams

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Journalism: Principles and Practice

by Tony Harcup

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Visual Merchandising

by Tony Morgan

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Branded Entertainment: Product Placement and Brand Strategy in the Ent

by Jean-Marc Lehu

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Search Engine Optimization All–in–One For Dummies, 4th Edition

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Social Media Marketing All-in-One For Dummies, 5th Edition

by Michelle Krasniak , Jan Zimmerman , Deborah Ng

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