Marketing, branding şi publicitate

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Marketing Myopia

by Monique Diderich ,‎ Elizabeth Mamali

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Marketing (The Brian Tracy Success Library)

by Brian Tracy

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Hegarty on Creativity

by John Hegarty

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Cercetarea practica de marketing,editia a 2 a revizuita si adaugita

by Petre Datculescu

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Wally Olins: Brand New The Shape of Brands to Come

by Wally Olins

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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

by Morgan Brown, Sean Ellis

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Effective Internal Communication

by Edited by Joan Webster-Gandy, Angela Madden, and Michelle Holdsworth

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Basics Advertising 01: Copywriting

by Robert Bowdery

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Hegarty on Advertising: Turning Intelligence Into Magic

by John Hegarty

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Share This - The Social Media Handbook for PR Professionals

by Chartered Institute of Public Relations Social Media Panel

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Instagram For Business For Dummies

by Jenn Herman, Eric Butow

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Launching & Building a Brand For Dummies

by Amy Will

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Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

by Rich Leigh

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The Complete Copywriter: The Definitive Guide to Marketing with Words

by Alan Barker

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The Guide to Earned Media

by Annie Pace Scranton

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Organic Social Media: How to Build Flourishing Online Communities

by Jenny Li Fowler

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The Conversion Code, 2nd Edition

by Chris Smith

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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising

by Luke Sullivan , Anselmo Ramos

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Marketing 5.0: Technology for Humanity

by Philip Kotler

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Herd: How to Change Mass Behaviour by Harnessing Our True Nature

by Mark Earls

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The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

by Scott

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

by Rebecca Brooks, Devora Rogers

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Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising

by Daniel Rowles

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

by Damian Ryan

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Brand Storytelling

by Miri Rodriguez

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High–Impact Content Marketing

by Purna Virji

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Marketing in Web 3.0: Artificial Intelligence, the Metaverse and the Future of Marketing

by Simon Kingsnorth

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Digital Branding: How to Successfully Build and Measure a Brand Online

by Daniel Rowles

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Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy

by Lola Bakare

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Marketing for Social Change: How to Turn Purpose into Business and Social Impact

by Kian Bakhtiari

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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

by Kunle Campbell

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Content Marketing Strategy: Harness the Power of Your Brand’s Voice

by Robert Rose

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Brand Love: Building Strong Consumer-Brand Connections

by Lydia Michael

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Sustainable Marketing – The Industry′s Role in a Sustainable Future

by Paul Randle, Alexis Eyre

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Social Selling – Techniques to Influence Buyers and Changemakers: Techniques to Influence Buyers and Changemakers

by Timothy Hughes

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Next Generation Retail: How to Use New Technology to Innovate for the Future

by Deborah Weinswig, Renee Hartmann

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Basics Advertising 02: Art Direction: Art Direction

by Nik Mahon

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Johns Hopkins Guide to Digital Media,

by Ryan Marie-Laure| Emerson Lori| Robertson Benjamin J.

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Search Engine Optimization All–in–One For Dummies, 4th Edition

180⁰⁰_lei

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Social Media Marketing All-in-One For Dummies, 5th Edition

by Michelle Krasniak , Jan Zimmerman , Deborah Ng

180⁰⁰_lei

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Native Advertising: The Essential Guide

by Dale Lovell

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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy

by Rebecca Lieb,

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Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement

by Andrew Geoghegan

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B2B Digital Marketing Strategy – How to Use New Frameworks and Models to Achieve Growth

by Simon Hall

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B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing

by Nick Bennett

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Growth Marketing Strategy: Drive Profits and Sustained Business Growth

by Rose Jia

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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

by Mike Grigsby

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Influencer Marketing Strategy: How Influencers Can Help Grow Your Business

by Gordon Glenister

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Branded Content: The Fateful Merging of Media and Marketing

by Jonathan Hardy

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Digital Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Fiona Ellis-Chadwick

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Content and Copywriting: The Complete Toolkit for Strategic Marketing

by M Berman

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Essentials of Advertising

by Robert Cluley

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Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

by Anastasia Karkl Gabriel

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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns

by Hanne Knight, Lizette Vorster

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Brand Management: Principles and Applications for Effective Branding

by Jaywant Singh, Paurav Shukla

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History Of Marketing Science, The (World Scientific-Now Publishers Series in Business)

by Russell S Winer, Scott A Neslin

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Strategic Social Media: From Marketing to Social Change

by Mahoney

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Marketing Plans: Profitable Strategies in the Digital Age

by M. McDonald

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Public Relations Theory: Capabilities and Competencies

by JH Shin

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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

by Pr Smith, Ze Zook

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