Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions (Business Myths)

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Kogan Page

An aparitie	1 edition (3 April 2017)
Autor	Rich Leigh
Dimensiuni	15.6 x 0.1 x 23.4 cm
Editura	Kogan Page
Format	Paperback
ISBN	9780749479596
Limba	Engleza
Nr pag	224