Superhuman Innovation: Transforming Business with Artificial Intelligence

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

·  PART 1 The AI foundation

·  1    Changing landscape: Customer behaviours and expectation

·  Service to humanity

·  Technology has changed our daily lives

·  Democratization of information and accessibility

·  Constant connections

·  Uses of technology

·  Collaboration

·  Marketing has become a dialogue

·  The true mission of artificial intelligence

·  2    The digital transformation: From messaging to experiences

·  Engaging experiences

·  Friction points

·  Creating unique and interesting experiences

·  Employee loyalty

·  The experience culture

·  3    Infinite data: Driving better outcomes

·  What is data?

·  The complexity of data

·  Storing the data

·  Leveraging the data

·  Data strategy

·  4    Infrastructure: The need for a foundation

·  Challenges of infrastructure

·  Legacy systems

·  Infrastructure architecture

·  Designing your infrastructure

·  Disaster recovery

·  Changes in technology

·  PART 2 The AI activation

·  5    Artificial intelligence: The what and why of the AI revolution

·  The Fourth Industrial Revolution

·  Human intelligence

·  Cycles of AI

·  AI successes

·  Types of AI

·  AI combined with other technologies

·  6    The SUPER framework: A superhuman strategy

·  The SUPER framework explained

·  Speed

·  Understanding

·  Performance

·  Experimentation

·  Results

·  Superhuman capabilities

·  An assistant, a peer or a manager

·  Supporting business strategy

·  7    Speed: Facilitating work processes

·  Restrictions on growth

·  Organizational acceleration

·  Manufacturing

·  Medical

·  Retail

·  8    Understanding: Revealing and mastering deep insights

·  Human-to-human interaction

·  AI expands understanding

·  How AI improves understanding

·  AI benefits communication

·  Healthcare applications

·  Understanding customers

·  9    Performance: Measurement and optimization

·  Key performance indicators

·  Strategy and tactics

·  Measure to fine tune success

·  Data sources

·  Industry 4.0

·  Implications for farming

·  Impact on logistics

·  10    Experimentation: Actionable curiosity

·  The Roman aqueducts

·  SpaceX

·  Actionable curiosity

·  AI models

·  11    Results: Business transformation

·  Enabled products and services

·  Robotics

·  The effect on return on investment

·  AI enabling growth

·  Business transformation

·  Digital verticals

·  PART 3 The AI future

·  12    Where to start

·  Defining the problem

·  Change management

·  Embedded in the business

·  Communicate throughout the business

·  Unstructured and siloed

·  Volume and velocity

·  Application programming interfaces

·  13    Security, privacy and ethics

·  Protecting the business

·  Security of infrastructure

·  The weakest link

·  Privacy

·  Ethics of AI

·  14    Yesterday, tomorrow and today

·  2001: A Space Odyssey

·  I, Robot

·  When HARLIE Was One

·  The Adolescence of P-1

·  Alpha Redemption

·  Do Androids Dream of Electric Sheep?

·  The magic of technology

·  Promise of the future

·  AI and consciousness

·  15    Next-Gen creativity: Improving the human experience

·  16    The AI-infused future: Transforming the world

·  Technology is changing the world

·  Superchildren

·  Superartists

·  Superteachers

·  Superfarmers

·  Superdoctors

·  Superyou

An aparitie	3 Mar 2019
Autor	Chris Duffey
Dimensiuni	14 x 1.5 x 22 cm
Editura	Kogan Page
Format	Paperback
ISBN	9780749483838
Limba	Engleza
Nr pag	288