The SAGE Handbook of Consumer Culture

Description:

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: 

Part 1: Sociology of Consumption
Part 2: Geographies of Consumer Culture
Part 3: Consumer Culture Studies in Marketing
Part 4: Consumer Culture in Media and Cultural Studies
Part 5: Material Cultures of Consumption
Part 6: The Politics of Consumer Culture

Table of Contents:

Part I Sociology of Consumption

2 The Emergence of Contemporary Consumer Culture

3 The Systems of Provision Approach to Understanding Consumption1

4 The Making of the Consumer: Historical and Sociological Perspectives

5 Consumption, Class and Taste

Part II Geographies of Consumer Culture

6 Debunking the Myths of Global Consumer Culture Literature

7 Consumer Culture in Socialist Russia

8 New Urbanism, Post-nationalism and Consumerist Modernity in India

9 Consumption and Consumer Rights in Contemporary China

10 Spaces of (Consumer) Resistance

Part III Consumer Culture Studies in Marketing

11 Consumer Culture Theory: A Front-row Seat at the Sidelines

12 Consumer Identity Projects

13 Re-presenting, Reinvigorating and Reconciling: Gift-giving Research within and beyond the CCT Paradigm

14 Prosumption Tribes: How Consumers Collectively Rework Brands, Products, Services and Markets

15 Contesting Understandings of Contestation: Rethinking Perspectives on Activism

Part IV Consumer Culture in Media and Cultural Studies

16 Consumer Culture and the Media

17 Body Projects: Fashion, Aesthetic Modifications and Stylized Selves

18 Who Takes the First Bite? A Critical Overview of Gender Representations in Food Advertising

19 Biopolitical Marketing and Technologies of Enclosure

Part V Material Cultures of Consumption

20 The Materiality of Consumer Culture

21 Subject/Object Relations and Consumer Culture

22 Another Consumer Culture Theory. An ANT Look at Consumption, or How ‘Market-things’ Help ‘Cultivate’ Consumers

23 Objects: From Signs to Design

24 The War on Cash1

Part VI The Politics of Consumer Culture

25 Consumer-Citizens: Markets, Marketing and the Making of ‘Choice'

26 Are You Neoliberal Fit? The Politics of Consumption under Neoliberalism

27 Sustainable Consumption, Consumer Culture and the Politics of a Megatrend

28 Buying into the Nation: The Politics of Consumption and Nationalism

29 The Politics of Consumption

Index