Entrepreneurship in the Arab World: Ten Case Studies

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Cod produs/ISBN: 9789774167003

Disponibilitate: Pe comanda in aproximativ 4 saptamani

Limba: Engleza

Nr. pagini: 208

Coperta: Hardcover

Dimensiuni: 23.6 x 1.5 x 15.5 cm

An aparitie: 30 Jun 2016

            This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations.

            The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.

            This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

An aparitie: 30 Jun 2016
Autor: El-Khazindar Business Research and Case Center
Dimensiuni: 23.6 x 1.5 x 15.5 cm
Editura: The American University in Cairo Press
Format: Hardcover
ISBN: 9789774167003
Limba: Engleza
Nr pag: 208

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