The Routledge Companion to Contemporary Brand Management
1138 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780415747905
Disponibilitate: La comanda in aproximativ 4 saptamani
Editura: Routledge
Limba: Engleza
Nr. pagini: 616
Coperta: Hardcover
Dimensiuni: 17.8 x 3.2 x 24.8 cm
An aparitie: 2016
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.
Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.
Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
| An aparitie | 2016 |
| Autor | Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson |
| Dimensiuni | 17.8 x 3.2 x 24.8 cm |
| Editura | Routledge |
| Format | Hardcover |
| ISBN | 9780415747905 |
| Limba | Engleza |
| Nr pag | 616 |
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