The Ethical Business Book (Concise Advice): 50 Ways You Can Help Protect People, The Planet And Profits

YOU DON T HAVE TO BE PERFECT TO BE ETHICAL. YOU JUST NEED TO BE HONEST. The burgeoning array of literature on ethical behaviour tends to focus on what s happening at the extremes either owner managers of start-ups built around a strong moral crusade, or large corporations undergoing change due to the personal epiphany of a forward-thinking CEO. This book, however, is directed at the middle ground individuals who want their companies to adopt more ethical and sustainable practices, but don t know where to start. The 50 ideas and techniques in this book provide direction to help society and the planet, while preserving the bottom line.