Managing and Growing a Cultural Heritage Web Presence - A Strategic Guide
by Mike Ellis
340 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9781856047104
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Mike Ellis
Editura: Facet
Limba: Engleza
Nr. pagini: 217
Coperta: Paperback
Dimensiuni: 1,3 x 15,2 x 22,9 cm
An aparitie: 2011
This book provides a complete guide for anyone looking to build or maintain a cultural heritage web presence. Peppered with data and case studies on current practice from large and small cultural heritage institutions, this book advises the reader on the best strategic approach, as well as providing insight into how key institutions manage their websites, and hints and tips on best practice. A companion web site provides template downloads and other up-to-date information including links and white papers.
Key sections include:
- Evaluating what you have now
- Content
- Outside your site: RSS, syndication, API's
- Building a web strategy
- Web policies
- Traffic and metrics
- Budgeting
- The Social Web (Web 2.0)
- Re-development: the website project process.
Readership: Essential reading for those who are single-handedly trying to keep their site running on limited budget and time as well as those who have big teams, large budgets and time to spend.
Facet
| An aparitie | 2011 |
| Autor | Mike Ellis |
| Dimensiuni | 1,3 x 15,2 x 22,9 cm |
| Editura | Facet |
| Format | Paperback |
| ISBN | 9781856047104 |
| Limba | Engleza |
| Nr pag | 217 |
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