Join the Conversation: How to Engage Marketing-Weary Consumers
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Autor: Joseph Jaffe
Editura: john Wiley & Sons
Limba: Engleza
Nr. pagini: 320
Coperta: Hardback
Dimensiuni: 1.1 x 5.9 x 9.1 inches
An aparitie: 2007
With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress.
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| An aparitie | 2007 |
| Autor | Joseph Jaffe |
| Dimensiuni | 1.1 x 5.9 x 9.1 inches |
| Editura | john Wiley & Sons |
| Format | Hardback |
| Limba | Engleza |
| Nr pag | 320 |
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