Hegarty on Advertising
by John Hegarty
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Cod produs/ISBN: 9780500515563
Disponibilitate: Acest produs nu este momentan in stoc
Autor: John Hegarty
Editura: Thames & Hudson
Limba: Engleza
Nr. pagini: 224
Coperta: Hardback
Dimensiuni: 9.3 x 7 x 1.2 inches
An aparitie: 2011
Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
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| An aparitie | 2011 |
| Autor | John Hegarty |
| Dimensiuni | 9.3 x 7 x 1.2 inches |
| Editura | Thames & Hudson |
| Format | Hardback |
| Limba | Engleza |
| Nr pag | 224 |
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