Hegarty on Advertising

Hegarty on Advertising

122 Lei (TVA inclus)
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Cod produs/ISBN: 9780500515563

Disponibilitate: Indisponibil

Autor: John Hegarty

Editura: Thames & Hudson

Limba: Engleza

Nr. pagini: 224

Coperta: Hardback

Dimensiuni: 9.3 x 7 x 1.2 inches

An aparitie: 2011

Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
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An aparitie 2011
Autor John Hegarty
Dimensiuni 9.3 x 7 x 1.2 inches
Editura Thames & Hudson
Format Hardback
Limba Engleza
Nr pag 224

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