Entrepreneurship and Innovation: Theory, Practice and Context
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Entrepreneurship and Innovation: Theory, Practice and Context

430 Lei 380 Lei(TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9789811394140

Disponibilitate: La comanda in aproximativ 4 saptamani

Editura: Springer

Limba: Engleza

Nr. pagini: 535

Coperta: Hardcover

Dimensiuni: 15.6 x 3.56 x 23.39 cm

An aparitie: 12 Dec. 2019

 

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners).

As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.

 


An aparitie 12 Dec. 2019
Autor Tim Mazzarol , Sophie Reboud
Dimensiuni 15.6 x 3.56 x 23.39 cm
Editura Springer
Format Hardcover
ISBN 9789811394140
Limba Engleza
Nr pag 535

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