Branding a Store: How to Build Successful Retail Brands in a Changing
by Ko Floor
185 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780749448325
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Ko Floor
Editura: Kogan Page
Limba: Engleza
Nr. pagini: 360
Coperta: Hardback
Dimensiuni: 23.4 x 16.3 x 2.6 cm
An aparitie: 2006
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace.
First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer.
It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience.
The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer.
Finally he offers insights into the future development of successful retail brands.
ebookshop
First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer.
It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience.
The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer.
Finally he offers insights into the future development of successful retail brands.
ebookshop
| An aparitie | 2006 |
| Autor | Ko Floor |
| Dimensiuni | 23.4 x 16.3 x 2.6 cm |
| Editura | Kogan Page |
| Format | Hardback |
| Limba | Engleza |
| Nr pag | 360 |
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