
Kiss and Sell: Writing for Advertising
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Autor: Robert Sawyer
Editura: AVA Publishing SA
Limba: Engleza
Nr. pagini: 192
Coperta: Paperback
Dimensiuni:
An aparitie: 2004
Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.
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An aparitie | 2004 |
Autor | Robert Sawyer |
Editura | AVA Publishing SA |
Format | Paperback |
Limba | Engleza |
Nr pag | 192 |
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