Kiss and Sell: Writing for Advertising
145 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9782884790338
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Robert Sawyer
Editura: AVA Publishing SA
Limba: Engleza
Nr. pagini: 192
Coperta: Paperback
Dimensiuni:
An aparitie: 2004
Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.
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| An aparitie | 2004 |
| Autor | Robert Sawyer |
| Editura | AVA Publishing SA |
| Format | Paperback |
| Limba | Engleza |
| Nr pag | 192 |
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