Kiss and Sell: Writing for Advertising

Kiss and Sell: Writing for Advertising

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Cod produs/ISBN: 9782884790338

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Autor: Robert Sawyer

Limba: Engleza

Nr. pagini: 192

Coperta: Paperback

Dimensiuni:

An aparitie: 2004

Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.


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An aparitie 2004
Autor Robert Sawyer
Editura AVA Publishing SA
Format Paperback
Limba Engleza
Nr pag 192

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