Basics Advertising 01: Copywriting
110 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9782940373680
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Robert Bowdery
Editura: AVA Publishing SA
Limba: Engleza
Nr. pagini: 176
Coperta: Paperback
Dimensiuni:
An aparitie: 2008
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.
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| An aparitie | 2008 |
| Autor | Robert Bowdery |
| Editura | AVA Publishing SA |
| Format | Paperback |
| Limba | Engleza |
| Nr pag | 176 |
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