Speak Performance: Using the Power of Metaphors to Communicate Vision, Motivate People, and Lead Your Organization to Success (Corporate Communication Collection)

Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent combination of words available. This book will provide you with communication tools that will take your leadership to the next level and beyond. Through the proper use of metaphors, anyone can become a better leader, align his or her team with their organizational values, and lead the organization to success. Metaphors activate vision and mission statements, enliven goals and objectives, and literally align every aspect of an organization in its intended direction. The knowledge gained from the principles in this book will help leaders develop stronger vision and mission statements that are actionoriented, and it will provide a schematic to organize goals and objectives that are relevant and focused on accomplishing the vision.
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An aparitie	1 Mar 2014
Autor	Jim Walz
Dimensiuni	15.2 x 1 x 22.9 cm
Editura	McGraw - Hill
Format	Paperback
ISBN	9781606498903
Limba	Engleza
Nr pag	200