Marketing Strategies: A Contemporary Approach
345 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780273706748
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Ashok Ranchhod, Calin Gurau
Editura: Financial Times/ Prentice Hall
Limba: Engleza
Nr. pagini: 440
Coperta: Softcover
Dimensiuni: 25 x 19 x 2 cm
An aparitie: 2007
Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability.
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| An aparitie | 2007 |
| Autor | Ashok Ranchhod, Calin Gurau |
| Dimensiuni | 25 x 19 x 2 cm |
| Editura | Financial Times/ Prentice Hall |
| Format | Softcover |
| ISBN | 9780273706748 |
| Limba | Engleza |
| Nr pag | 440 |
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