Innovative B2B Marketing: New Models, Processes and Theory

Innovative B2B Marketing: New Models, Processes and Theory

120 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.

Cod produs/ISBN: 9780749480806

Disponibilitate: La comanda in aproximativ 4 saptamani

Autor: Simon Hall

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 312

Coperta: Paperback

Dimensiuni: 15.7 x 1.8 x 23.3 cm

An aparitie: 2017

 Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.

Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.


Kogan Page
An aparitie 2017
Autor Simon Hall
Dimensiuni 15.7 x 1.8 x 23.3 cm
Editura Kogan Page
Format Paperback
ISBN 9780749480806
Limba Engleza
Nr pag 312

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