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  • 4500lei 36.00 lei

                 In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse.

                The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine.

                  This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

  • 70.00 lei

                At one time, people saw their homes simply as a place to live. Nowadays, property is more likely to be seen as a potentially lucrative business, safer and more reliable than many other types of investment. But property investment is a highly complex business - do you want to be a sideline or full-time investor? What type of property may be best for you and your portfolio? And have you anticipated every single expense involved in renovating that 'bargain' property?

                This new edition of the Complete Guide to Investing in Property looks at all aspects of property investment - from making money from your own home, to property development, buy-to-let, investing abroad, taking in lodgers and commercial premises. Inspiring case studies and cautionary tales will help readers weigh up the pros and cons of investing in property.

                The book also includes new information on the latest government legislation, including SIPPs, plus a new country-by-country section with useful contact details and website addresses. This is both an informative and entertaining read and a valuable reference source.

  • 10000lei 95.00 lei

    This is a simple, effective way to transform your finances and your life from leading financial advisor and New York Times columnist Carl Richards. Creating a financial plan can seem overwhelming, but the best plans aren't long or complicated. A great plan has nothing to do with the details of how to save and invest your money and everything to do with why you're doing it in the first place.

    Knowing what's important to you, you will be able to make better decisions in any market conditions. The One-Page Financial Plan will help you identify your values and goals. Carl Richard's simple steps will show you how to prioritize what you really want in life and figure out how to get there.

    "In a world where financial advice is (often purposely) complicated and filled with jargon, Carl Richards distils what matters most into something that is easy and fun to read." (Wall Street Journal). "Feeling tormented by your finances?

    The One-Page Financial Plan helps you identify what you truly want from life, get crystal clear about the financial position you are starting from today, and develop a simple, actionable plan to narrow the gap between the two." (Manisha). Thakor, CEO at MoneyZen Wealth Management Carl Richards is a certified financial planner and a columnist for the New York Times, where his weekly Sketch Guy column has run every Monday for over five years. He is also a columnist for Morningstar magazine and a contributor to Yahoo Finance.

  • 12000lei 96.00 lei

    Trade impacts on the lives of all global citizens, influencing the range of commodities available for consumption and where those commodities are produced. Driven increasingly by market exchange, trade shapes the nature of work and how the costs and benefits of that work are distributed around the world. Economic growth and development are closely associated with the flows of goods and services between countries. International Trade: The Basics offers an accessible and engaging introduction to contemporary debates on international trade, inviting readers to explore the connections between national political economies within a globally integrated world.

     

    Topics covered include:

     

    Why nations trade

    Globalization and transnational production networks

    Transnational governance

    The emergence of Asia as a major trade region

    Ethical trade and environmental sustainability

    Trade in solar energy, services and ideas.

    Featuring case studies and social media links that help to illustrate key concepts, this book is an essential read for anyone seeking to understand how trade varies between regions, affects relationships between countries and influences a country’s social, political and economic life.

  • 15000lei 120.00 lei

    Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretch their ability to do "number-crunching".

     

    Topics covered include:

     

    ·       Financial statements through the corporate finance lens

    ·       How to make investment decisions

    ·       Cash versus profit

    ·       Net working capital management

    ·       How to determine the value of a business

    Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.

  • 52000lei 150.00 lei

             The Palgrave Macmillan Dictionary of Finance, Investment and Banking is an authoritative and comprehensive reference book covering the essential terminology of the international financial marketplace. This dictionary provides concise and rigorous definitions of over 5,000 terms commonly used in the financial industry, covering the disciplines of accounting, banking, corporate finance, investment management and insurance.

                Also included are essential formulae and diagrams for enhanced clarification, as well as commonly used acronyms and colloquialisms. / Includes newly-coined terms, reflecting developments in the world of finance following the subprime crisis, and "hot topics" including Islamic finance, bank regulation, carbon/emissions trading, dark trading, business law/bankruptcy, structured products / International coverage, including terminology from Europe, Asia and USA / Ideal for professionals, students, investors, journalists and anyone wishing to understand and use financial terminology with more ease and confidence / Acronyms and foreign language terms grouped separately at the front, as well as in the main body of the text, for ease of use / Numerical terms in a separate section at the front of the book for quick reference / Section tabbing for speed of word location / 50 Diagrams incorporated for added clarity / Contains 190 essential formulae / Covers technical and non-technical terms as well as colloquialisms / Companion website with postbox for reader comments: http://www.palgrave.com/finance/banks

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