Feedback
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Autor: Roger Ortuno
Editura: Index Book
Limba: Engleza
Nr. pagini: 350
Coperta: Hardback
Dimensiuni: 25.6 x 21 x 2.4 cm
An aparitie: 2008
Offers a selection of creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback.
"Feedback" is a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, to tease the addressee in complicity with the brand. "Feedback" offers various examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management, direct marketing and guerrilla marketing.
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An aparitie | 2008 |
Autor | Roger Ortuno |
Dimensiuni | 25.6 x 21 x 2.4 cm |
Editura | Index Book |
Format | Hardback |
Limba | Engleza |
Nr pag | 350 |
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