Creative Advertising: An Introduction

Creative Advertising: An Introduction

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Cod produs/ISBN: 9781780671192

Disponibilitate: La comanda in aproximativ 4 saptamani

Limba: Engleza

Nr. pagini: 240

Coperta: Paperback

Dimensiuni: 25,7 x 21,5 x 1,7 cm

An aparitie: 2014

Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work.
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An aparitie 2014
Autor Miriam Sorrentino
Dimensiuni 25,7 x 21,5 x 1,7 cm
Editura Laurence King Publishing
Format Paperback
Limba Engleza
Nr pag 240

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