Branded Entertainment: Product Placement and Brand Strategy in the Ent


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Cod produs/ISBN: 9780749449407

Disponibilitate: In stoc

Editura: Kogan Page

Limba: Engleza

Nr. pagini: 280

Format: Hardback

Dimensiuni: 2.2 x 16.4 x 23.8 cm

An aparitie: 2007

Coperta:

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands.

An aparitie: 2007
Autor: Jean-Marc Lehu
Dimensiuni: 2.2 x 16.4 x 23.8 cm
Editura: Kogan Page
Format: Hardback
Limba: Engleza
Nr pag: 280

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