Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
120 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780749479558
Disponibilitate: La comanda in aproximativ 4 saptamani
Autor: Dr Steven Struhl
Editura: Kogan Page
Limba: Engleza
Nr. pagini: 272
Coperta: Paperback
Dimensiuni: 15.7 x 1.4 x 594.4 cm
An aparitie: 1 edition (3 April 2017)
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field.
Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
Kogan Page
Kogan Page
| An aparitie | 1 edition (3 April 2017) |
| Autor | Dr Steven Struhl |
| Dimensiuni | 15.7 x 1.4 x 594.4 cm |
| Editura | Kogan Page |
| Format | Paperback |
| ISBN | 9780749479558 |
| Limba | Engleza |
| Nr pag | 272 |
Clientii ebookshop.ro nu au adaugat inca opinii pentru acest produs. Fii primul care adauga o parere, folosind formularul de mai jos.