Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques

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Cod produs/ISBN: 9780749479558

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Editura: Kogan Page

Limba: Engleza

Nr. pagini: 272

Coperta: Paperback

Dimensiuni: 15.7 x 1.4 x 594.4 cm

An aparitie: 1 edition (3 April 2017)

The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.


Kogan Page
An aparitie 1 edition (3 April 2017)
Autor Dr Steven Struhl
Dimensiuni 15.7 x 1.4 x 594.4 cm
Editura Kogan Page
Format Paperback
ISBN 9780749479558
Limba Engleza
Nr pag 272

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