agIdeas Research: Design for Business (Volume 1)

agIdeas International Design Week is one of the largest and most prestigious design festivals in the world. Established in 1991 by Ken Cato and developed and presented by the Design Foundation in Melbourne, Australia. agIdeas offers an extraordinary program of events that celebrate design excellence and promotes the value of design driven innovation. The agideas Research Conference was introduced into the agideas festival in 2011 to encourage better links between design, education and business by invigorating discourse on design and it's benefits. The book takes forward a number of ideas discussed in chapters discussing different elements of design including adding value to business and Industry, the importance of research and strategy in design and the marketing role of colours fonts and logos.