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  • 60.00 lei

    Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the best-selling Guerrilla Marketing series focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think.
     
    This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  In clear, jargon-free style, author Robert Kaden simplifies and clarifies the many misconceptions about market research and its benefits.  The secrets unveiled and the tips offered will convince even the most skeptical business owner, manager, or entrepreneur of the value of marketing research.

  • 68.00 lei

    This complete guide to on-line job hunting covers the whole subject from electronic job hunting and career management tools to the nitty-gritty of job banks, CV banks and direct contact. Online Job Hunting offers ideas on managing your on-line identity and building a career management database.

  • 90.00 lei

    How many presentations on innovation have there been recently? Thousands? Millions? We are experiencing 'innovation fatigue': we feel cheated by the endless rounds of consultants who come into our organizations, deliver conceptual models that don't stick with the realities of business and then leave again. Companies and teams are left feeling more deflated than before, and with not one idea that's impacted the bottom line. Innovation for the Fatigued argues it is worth fighting for the concept and study of innovation in organizations. Business leaders are always looking over their shoulders for the next Uber moment to overtake them, and they recognize that innovation needs to be a top priority. But how does one innovate? This book is the antidote to the empty promises that pervade the innovation industry. By designing a company culture that nurtures ideas, but also defends against incrementalism and fads, we can rediscover the powerful basics of imagination, empathy, play and courage, which are all instrumental in delivering real impactful innovation. Innovation for the Fatigued will detail where companies have got innovation wrong, whilst celebrating and studying the ones that lead the way. With unique, relatable and varied examples, renowned innovation and creativity professor Alf Rehn provides a practical model for getting innovation back on track, and instilling change at speed with real concern for market demands.

    ·  1 Introduction: between the shallows and the deep blue sea

    ·  Scenes from our innovation crisis

    ·  An age of innovation talk

    ·  Innovation ain’t what it used to be

    ·  Scenes from a shallow company

    ·  Innovation lost

    ·  What is deep innovation?

    ·  The four extremes of innovation cultures

    ·  The innovation industry

    ·  Innovation commodified

    ·  The haves and have-nots of the imagination economy

    ·  Our cognitive surplus

    ·  Innovation rich

    ·  Big idea famine

    ·  The research behind this book, or the companies fighting famine and fatigue

    ·  The rest of this book

    ·  2 Of yawns and broken windows: how ideas die in the modern corporation

    ·  Human ingenuity in an age of AI

    ·  The new productivity

    ·  On inhospitable contexts

    ·  The lonesome death of most ideas

    ·  When you’re the Sphinx

    ·  Broken windows theory

    ·  How to kill innovation culture with an idea competition, part 1

    ·  The whimper

    ·  How to kill innovation culture with an idea competition, part 2

    ·  Shallow yawns and deep breaths

    ·  Our own worst enemies

    ·  The beam in our eyes

    ·  The curse of expertise

    ·  Beyond innovation theatre

    ·  3 Respect, reciprocity, responsibility and reflection: crafting innovation cultures from the ground up

    ·  Why innovation requires thinking like a farmer

    ·  PS I love you

    ·  Psychological safety, innovation and organizational culture

    ·  Some hallmarks of an innovation culture

    ·  The four Rs of deep innovation cultures

    ·  Respect: the basic building block of innovation

    ·  Reciprocity: why you need both give and take

    ·  Responsibility: deep innovation cultures are both vocal and vulnerable

    ·  Reflection

    ·  Crafting innovation cultures

    ·  4 The imagination premium: pushing beyond fatigue, thinking beyond boundaries

    ·  Building a better cornucopia

    ·  Imagination: tricky, troubling and terrific

    ·  Good engineers/bad engineers

    ·  Business in the imagination age

    ·  The imagination premium

    ·  Thinking, fast and slow and deep

    ·  Experimenting beyond logic

    ·  On the comfort zone

    ·  Play like there’s no-one watching

    ·  The big I

    ·  Mining the imagination

    ·  Curiosity: it never killed the cat

    ·  A curiosity crisis (and escaping it)

    ·  Getting serious about imagination

    ·  5 Innovative by design: diversity and the trouble with monocultures

    ·  Macho madness

    ·  Innovation and privilege

    ·  Haves and have-nots redux

    ·  The innovations of privilege

    ·  Moving beyond male, pale and stale

    ·  The one thing we know about innovative teams

    ·  On the fine art of respectful disharmony

    ·  Rise of the culture brokers

    ·  A band of brokers

    ·  An aside on compassion

    ·  From diversity to impact

    ·  Making innovation meaningful

    ·  6 Making innovation resilient: meaning, purpose, ambition, courage

    ·  When innovation becomes bullshit

    ·  Draped in innovation talk

    ·  Bringing meaning back in

    ·  Meaning, purpose, leadership

    ·  Innovation cultures thrive on meaning

    ·  Just enough stress

    ·  Innovation ambition

    ·  The safety of the shallows

    ·  Daring and caring

    ·  The courage to allow

    ·  The courage to say ‘no’

    ·  Innovation is a sometime thing

    ·  The courage to govern

    ·  The fifth R: resilience

    ·  7 Time, velocity, slack: working at the speed of innovation

    ·  Working on innovation time

    ·  Between comfort and panic

    ·  Agile spurts

    ·  The importance of moments

    ·  Long slogs

    ·  Power pauses: why we need time off from innovation

    ·  Designing for slack

    ·  Shifting rhythms and the rough patches

    ·  Human, all too human rhythms

    ·  The Kessel run: weird times in innovation

    ·  8 Pulling it all together: from ‘innovation’ to innovation

    ·  On innovation pornography

    ·  When we skip the messy bits

    ·  Pygmalion and the Golem in innovation

    ·  After ‘innovation’: the return of the farmer

    ·  The kit and caboodle, aka the whole shebang

    ·  Why we need innovation critique


  • 90.00 lei

    Create your dream job by turning your passion into a profitable business. The business world has completely changed. The old routes to building a successful organization have been entirely revolutionized. In a world which is being transformed with a speed that was unthinkable barely a generation ago, the doors have been thrown wide open to serial entrepreneurs, digital innovators and career reinventors. In Create Uniqueness, Riccardo Pozzoli, one of Italy's most successful entrepreneurs, and co-founder of the fashion phenomena The Blonde Salad, shares his story about creating a thriving business and building rewarding work environments. Create Uniqueness is a passionate yet practical guide to identifying a business idea, embracing new ways of working, thinking unusually and building a great company without losing sense of your original idea..

    ·  Introduction: How to explain what you do for a living to your neighbour

    ·  1 Instructions on how to get outside the box

    ·  There is a huge crisis

    ·  Freeing oneself from beliefs, attitudes and positions

    ·  Having the courage to think big

    ·  Perseverance, patience and passion

    ·  Studying is not about filling a bucket, it is about lighting a fire

    ·  2 Start…up! Start and start again

    ·  Don’t shoot the startupper

    ·  One in a thousand makes it

    ·  The sky above Roncade

    ·  Where to start?

    ·  Eyes fixed on the same goal

    ·  Settling accounts

    ·  Commentary by Lorenzo Guidotti

    ·  3 Have a vision (even) without being a seer

    ·  Dreaming with your eyes wide open

    ·  When you least expect it

    ·  Join the dots

    ·  The idea is not enough

    ·  Commentary by Simon Beckerman

    ·  4 A camp bed in the office in order to go from zero to one

    ·  Agent 00…1

    ·  A goal is a dream with a project

    ·  But how does the entrepreneur do all this?

    ·  (I can’t get no) Satisfaction

    ·  Small steps

    ·  Commentary by Massimiliano Benedetti

    ·  Note

    ·  5 Together we will go far… and also faster

    ·  All for one

    ·  Friends, never… or maybe?

    ·  Union makes strength

    ·  Guiding others to do great things

    ·  Til death us do part (or almost)

    ·  Commentary by Matteo Sarzana

    ·  6 Italians do it better?

    ·  It’s a small world!

    ·  Think globally

    ·  Different is beautiful

    ·  The true Italian (but without a guitar in hand)

    ·  Follow me

    ·  Put your face on it

    ·  Commentary by Emanuela Prandelli

    ·  7 The no’s (and yes’s) that help you to grow

    ·  Are you going to keep letting yourself be chosen or are you finally going to do the choosing?

    ·  Become desirable

    ·  An overwhelming supremacy

    ·  The brand’s prestige

    ·  The retail apocalypse

    ·  What awaits us at the end of the catwalk

    ·  Embracing change

    ·  8 Tell a story and spill the beans

    ·  To be present or not to be present?

    ·  Not lost in translation

    ·  In some cases numbers do not count

    ·  Use what you have

    ·  Great transparency… and a hint of cynicism!

    ·  Striking, or rather epic, failures

    ·  The only person you are destined to become is the person you decide to be

    ·  Are you going to keep being influenced, or are you finally going to influence?

    ·  Commentary by Chiara Magnaghi

    ·  9 A fire that does not go out

    ·  Long live evolution

    ·  Manoeuvring in port and sailing in open seas

    ·  Strategy and tactics

    ·  Learning to say goodbye

    ·  Self-confidence is not arrogance

    ·  Commentary by Luciano Bernardini De Pace

    ·  10 So have you made it now?

    ·  In bankruptcy school

    ·  What is success? What is failure?

    ·  Tear down the walls… even those covered in chiffon

    ·  Faster than light

    ·  A promised land, a different world

    ·  Taking the podium

    ·  Commentary by Pierre-Yves Wecxsteen

    ·  Conclusion: From zero to infinity


  • 90.00 lei

    Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand isn't seen as trustworthy, then when choice is available it will be rejected in favour of one that is. The Post-Truth Business provides a way forward for any organization wishing to rebuild brand authenticity in a distrustful world. It explains the interconnected problems facing businesses, with important topics including: - The impact of fake news, disinformation and the weaponizing of lies - The safeguarding of privacy, alongside privacy as a tradable asset - Why and how brands must create communication with meaning - The dangers of inauthentic cultural marketing activities - Examples of conscious capitalism and brand activism - Lessons in authenticity from artisans and innovators - National branding and reputation capital - Leveraging the power of 'brand trust' The Post-Truth Business shows how to strengthen consumer engagement by closing the 'brand credibility gap'. It's packed with examples of inspiring people, brands and international campaigns from the fashion, beauty, outdoor, motor, drinks, finance, media, technology, entertainment and health sectors. Each of them demonstrates a dynamic and positive way forward.

    ·  Introduction: Brands are Built on Trust

    ·  Alternative facts and the war on truth

    ·  Privacy as a human right and a tradable asset

    ·  #SkipAd vs connections with meaning

    ·  Conscious capitalism and brand activism

    ·  Price, provenance and transparency

    ·  Makers, innovators and outsiders

    ·  Reputation capital and national branding

    ·  The marketing of culture vs the search for authenticity

    ·  Truth, lies and advertising

    ·  The Post-Truth Brand Manifesto

    ·  1    Alternative Facts and the War on Truth

    ·  A government of lies

    ·  Social media, where ‘everyone has a voice’

    ·  Alternative facts and fake news

    ·  The mainstream media vs political partisanship

    ·  Identity politics

    ·  System One and System Two

    ·  Disinformation warfare

    ·  Social media go to war

    ·  Facebook or Fakebook? Twitter or Twister?

    ·  Fighting back re: the war on truth

    ·  Orwell lives on

    ·  2    Privacy as a Human Right – and a Tradable Asset

    ·  Privacy + data = democracy

    ·  Facebook, Cambridge Analytica and the US presidential election

    ·  Personalization and customer predictive modelling

    ·  Hyper-targeted advertising

    ·  Privacy as collateral damage

    ·  The tech counter-reaction and General Data Protection Regulation (GDPR)

    ·  Surveillance capitalism

    ·  Privacy as a tradable asset aka ‘anonymous data monetization’

    ·  3    #SkipAd vs Connections with Meaning

    ·  Trust in brands has been falling for decades

    ·  #Infosmog and Adtech

    ·  If no one notices your advertising, everything else is academic

    ·  Building ‘connections with meaning’

    ·  Culture vs collateral

    ·  Weaponizing audiences

    ·  Brand experiences and brand movements

    ·  Brand soul

    ·  4    Conscious Capitalism and Brand Activism

    ·  Community-based marketing and citizen brands

    ·  Conscious capitalism vs purpose-washing

    ·  Researching in the community

    ·  Corporate social responsibility

    ·  Brand communities

    ·  Activism and the media

    ·  Sustainability and the circular economy

    ·  Activist brands and conspicuous altruism

    ·  The triple bottom line and joint value creation

    ·  5    Price, Provenance and Transparency

    ·  PWYW: pay what you want

    ·  Product provenance and brand stories

    ·  One question: who made this product?

    ·  Blockchain – the benefits are hard to exaggerate

    ·  Alexa, buy me something … good

    ·  We want control of our health

    ·  Who could you trust more than ‘Doctor You’?

    ·  And finally …

    ·  6    Makers, Innovators and Outsiders

    ·  The human touch in the smart city

    ·  Shop small and shop local

    ·  Intentional buying

    ·  Anarchic branding

    ·  From ‘normal’ to ‘insane’

    ·  Brand fans – getting up close and personal

    ·  7    Reputation Capital and National Branding

    ·  The wrong history – and which truth?

    ·  Branding nations – key approaches

    ·  Cool Britannia: linking with culture

    ·  Storytelling goes for gold

    ·  From superhumans to stereotypes

    ·  Britain is … GREAT

    ·  Authentic branding

    ·  Future brand stories

    ·  8    The Marketing of Culture

    ·  The marketing of culture and the culture of marketing

    ·  #Adfail

    ·  Cultural icons and Parisian chic

    ·  Alternative culture vs the Burning Man

    ·  The search for authenticity

    ·  Brand differentiation

    ·  9    Truth, Lies and Advertising

    ·  The death industry and youth marketing

    ·  After the conquest of cool, the fightback begins …

    ·  Getting the consumer on your side, via anti-consumerism

    ·  How a Vietnam Vet made things personal

    ·  From gesture politics to collective action

    ·  Truth – the legacy

    ·  10    Summary: The Post-Truth Brand Manifesto


  • 90.00 lei

    Transform the way you think about money in this easy-to-use, jargon-free guide by Anne Boden (CEO of Starling Bank) which busts commonly held financial myths, helping you to get the most of your cash in today's digital world. There's never been a shortage of advice on managing your money, clearing debt, being canny with your cash and getting the best deals. But it can be hard work, and everyone seems to be saying something different. What if you could easily cut through all the rhetoric and noise and everything could be made straightforward? In The Money Revolution, banking entrepreneur, and founder of award winning Starling Bank, Anne Boden shines a spotlight on how we save, spend and invest our money. By adopting a few new behaviours, it's possible to transform your bank balance for the better. The Money Revolution breaks through the traditional thinking about money and what you've always been told you should expect from financial institutions. Sharing the benefits of smart banking, fintech solutions and the advantages of open banking, it covers a range of financial solutions, from savings and investments to pensions, bill payments and travel money. Find out everything you need to know to get the best out of your money every day.

    ·  1 Take control of your money: you are in charge

    ·  Transform the way you use money

    ·  Why this book now?

    ·  The challenge of traditional banks

    ·  Challenging the myths of traditional finance

    ·  Why the future is fintech

    ·  It’s good to take responsibility for your own money

    ·  Welcome to the money revolution

    ·  A flexible approach to money

    ·  Notes

    ·  2 Be smart at building wealth: join the uberization of cash revolution

    ·  Disruption arrives in the world of finance

    ·  Banking and disruption

    ·  The future is being mobile with money

    ·  Smart thinking, smart banking and the Internet of Things

    ·  Individual products for individuals

    ·  Get smarter: with your pocket bank manager

    ·  Notes

    ·  3 Love your data: it’s the key to your financial health

    ·  Data is empowering

    ·  Why data rules

    ·  Your app store bank

    ·  Notes

    ·  Part Two Fintech money makeover

    ·  4 Check your credit score

    ·  Stay on top of your credit score – for free

    ·  Digital credit scores

    ·  5 Make money every time you shop

    ·  Loyalty

    ·  Cashback

    ·  Digitized receipts

    ·  Notes

    ·  6 Maximize savings and investments

    ·  Get control over your spending: employ a digital CFO

    ·  Saving for a specific goal

    ·  Note

    ·  7 Pay-as-you-go insurance

    ·  Reinvention of the insurance model

    ·  The connected home

    ·  Life insurance for the life you lead

    ·  Drive smart

    ·  Master policies

    ·  Notes

    ·  8 Pay off your mortgage

    ·  Digital mortgage brokers

    ·  Crack conveyancing

    ·  Pre and post sales services

    ·  Notes

    ·  9 Give generously

    ·  Microdonations: every penny counts

    ·  Give more than money

    ·  Note

    ·  10 Bill management made easy

    ·  Digital bill management

    ·  Energy and utilities

    ·  11 Saving for retirement: the low stress way

    ·  Visibility and consolidation of pension pots

    ·  Pension planning

    ·  Future developments in retirement cash flow

    ·  Note

    ·  12 Invest like a pro

    ·  Ask the robo-adviser

    ·  Spare any change?

    ·  Note

    ·  13 Travel cash best deals

    ·  Travel debit and credit cards

    ·  Prepaid travel cards and swapping

    ·  Sending money abroad

    ·  Fly now, pay later

    ·  Notes

    ·  14 Borrow clever

    ·  Peer-to-peer lending

    ·  Small business loans

    ·  Other loans

    ·  Notes

    ·  Afterword

    ·  Blockchain and the future of (personal) finance

    ·  Cutting out the middlemen (and their fees)

    ·  No better time to make the most of your money


  • 90.00 lei

    Trapped in a job or business that's "just not you"? Always dreaming of your next vacation or living for the weekend? Marianne Cantwell's straight-talking bestseller will help you break out of that career cage and Be A Free Range Human. It's about much more than just quitting your job and becoming your own boss. It's about life on your terms, working when, where and how you want - so you don't have to leave a piece of yourself at the door in order to get paid. With brand new stories of people who have successfully gone free range, this second edition won't just inspire you, it will give you unconventional and practical steps to: - Discover what you really want to do with your life (even if no answer has ever fully fit) - Test an idea in under 30 days - Create a free range career, tailor-made for you and the life you want - Get paid well to be you - Stand out from the crowd and do things your way! Be A Free Range Human was one of the first and most popular guides to creating a custom career (without an office or a boss). Updated with new advice on how to make free range work for your personality (you don't need to be a constantly-networking extrovert or have an MBA), this smart, energizing guide will help you cut through the noise, see your options in a new way, and get the freedom and fulfilment you crave.

    ·  Introduction

    ·  From beach to boardroom

    ·  What I do now (work or pleasure?)

    ·  Jobs are so last century (welcome to free ranging)

    ·  What this book is not

    ·  Who am I to write this book?

    ·  Part One: Get ready for the ride

    ·  01 What your school career adviser never told you

    ·  The ‘safe job’ myth

    ·  Myth buster

    ·  Free range third way

    ·  02 Why this matters now

    ·  What would you do if you had only one life?

    ·  Notes

    ·  Part Two: Creating your free range life

    ·  03 Why doing what you love is not negotiable

    ·  The two-step strategy

    ·  04 Dream big – then get off your butt and do it

    ·  How to quit your job, write a book and get on TV (while baking cakes)

    ·  Dare to dream

    ·  05 Defrosting – your secret weapon in figuring out what you want

    ·  Is your GPS out of whack?

    ·  06 How to create your perfect ‘career’ when you want to do everything

    ·  The ‘one thing’ myth

    ·  Myth buster

    ·  07 Spot your superpowers

    ·  Average is no longer an option

    ·  Weaknesses are just strengths in the wrong environment

    ·  How to use your strengths to find your thing

    ·  FREE RANGE PROFILE: Benny’s story

    ·  08 Taking free range action

    ·  The ‘endless research’ myth

    ·  Myth buster

    ·  Free range third way

    ·  Notes

    ·  Part Three: Think like a Free Range Human

    ·  FREE RANGE PROFILE: Peter’s story

    ·  09 Why you don’t need an original idea

    ·  The ‘originality’ myth

    ·  Myth buster

    ·  Free range third way

    ·  10 Think beyond your job title

    ·  The ‘but I don’t have decades of experience’ myth

    ·  Myth buster

    ·  Free range third way

    ·  11 What a free range business looks like

    ·  Five free range business types (plus one extra option)

    ·  12 How to free range-ify your idea

    ·  13 How to start with what you have

    ·  The 100k question

    ·  Get Champagne results on a Chardonnay budget

    ·  14 How to know if your idea will work

    ·  How to know if your idea can pay enough

    ·  How to know if people will really pay for what you have to offer

    ·  Where are you in your idea?

    ·  FREE RANGE PROFILE: Susan’s story

    ·  Notes

    ·    Interlude: Free range reality check

    ·  15 Meet the people who don’t want you to escape the career cage

    ·  The truth is the beige army is just a group of scared but vocal people

    ·  The beige army’s biggest weapon is its pretence that it represents everyone

    ·  16 What to do with those Reasons Why Not

    ·  The ‘not for the likes of me’ myth

    ·  Myth buster

    ·  Free range third way

    ·  17 Wait, but what if I’m not a shiny-haired, always-confident entrepreneur?

    ·  Free range thinking (under the surface)

    ·  FREE RANGE PROFILE: Jon’s story

    ·  Notes

    ·  Part Four: Build your free range escape hatch

    ·  18 Making a living without an office

    ·  19 Why you don’t need a business plan

    ·  The ‘research’ myth

    ·  Myth buster

    ·  Free range third way

    ·  20 Why you don’t need to appeal to everyone

    ·  Big lives come from bold steps

    ·  My journey from bland to bold

    ·  21 How to decide who gets to give you money

    ·  From burnout to brilliant: a real-life turnaround

    ·  How to choose your niche

    ·  22 How to brand like a rock star

    ·  The power of branding as you

    ·  Your brand is more than a name

    ·  23 How to stand out from the crowd

    ·  How to stand out (by being more you)

    ·  Who am I again? (the problem with personal branding)

    ·  24 The three Free Range Styles

    ·  What are the Free Range Styles?

    ·  Bringing this to life

    ·  25 The Free Range Faststart

    ·  How to do the Free Range Faststart

    ·  Choosing your Faststart partners

    ·  Faststart with Style

    ·  FREE RANGE PROFILE: Connie’s story

    ·  26 Instant status

    ·  Status hacking 101

    ·  Three pillars of instant status

    ·  27 How to communicate in an unsucky way

    ·  Speak human

    ·  28 Why you don’t have to be an all-rounder

    ·  29 How to sell without selling your soul

    ·  The four Es of selling without selling your soul

    ·  30 Get comfortable with setting your salary

    ·  31 Overcoming information overwhelm

    ·  Filter 1. Is this right for who I am?

    ·  Filter 2. Is this right for where I am?

    ·  32 What to do when you get stuck

    ·  When to give up

    ·  When to give in

    ·  33 Living and working anywhere (or: creating your own lifestyle)

    ·  Choose your own adventure

    ·  34 How to quit your job


  • Myths of Marketing
    La comanda in aproximativ 4 saptamani
    90.00 lei

                  It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods.

                 In Myths of Marketing, recognized industry expert Grant Leboff takes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.

                Using a combination of academic research, amusing examples and industry case studies, Myths of Marketing effectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy.

  • 90.00 lei

     Is it really true that working longer hours makes you more successful? Do you really need to hide your emotions in order to gain respect as a manager? Does higher pay really always lead to higher performance?

    The world of management is blighted by fads, fiction and falsehoods. In Myths of Management, Cary Cooper and Stefan Stern take you on an entertaining journey through the most famous myths surrounding the much-written about topic of management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head-on. Fascinating insights from psychology, leadership theory and organizational behaviour provide you with a compelling and practical guide to avoid falling into the trap of cliché, misinformation and prejudice. This engaging read offers you authentic insights into the reality of work, drawn from extensive research and real-world business examples, to give you the essential knowledge you need to become a better manager.

    Whether cheesy, naïve or even destructive, management myths could be holding you back and stifling your team's potential. Myths of Management is the guide you need to become an enlightened manager.

  • 90.00 lei

     The best leaders are born, not made. The best leaders are always in control. The best leaders are those with the highest IQs. But are they really?

    The thinking surrounding what makes the greatest leaders is increasingly muddled by stereotypes, snake oil promises and pseudo-science. The best leaders rely on fact, not fads. Myths of Leadership blasts away the fluff and confronts false legends head on. Jo Owen uses the most credible research to analyse each myth, using international business case studies, leadership theory and insightful interviews, to uncover the truth.

    This is a compelling and practical examination of the most pervasive misconceptions about leadership that will help you elevate your own leadership abilities, better inspire your team and empower your organization by thinking differently. Entertaining but evidence-based, Myths of Leadership throws out the management jargon and skewers over-hyped leadership trends to bring you the best practical tips you need to become a better leader.

  • 90.00 lei

    Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.


    ·  PART 1 The AI foundation

    ·  1    Changing landscape: Customer behaviours and expectation

    ·  Service to humanity

    ·  Technology has changed our daily lives

    ·  Democratization of information and accessibility

    ·  Constant connections

    ·  Uses of technology

    ·  Collaboration

    ·  Marketing has become a dialogue

    ·  The true mission of artificial intelligence

    ·  2    The digital transformation: From messaging to experiences

    ·  Engaging experiences

    ·  Friction points

    ·  Creating unique and interesting experiences

    ·  Employee loyalty

    ·  The experience culture

    ·  3    Infinite data: Driving better outcomes

    ·  What is data?

    ·  The complexity of data

    ·  Storing the data

    ·  Leveraging the data

    ·  Data strategy

    ·  4    Infrastructure: The need for a foundation

    ·  Challenges of infrastructure

    ·  Legacy systems

    ·  Infrastructure architecture

    ·  Designing your infrastructure

    ·  Disaster recovery

    ·  Changes in technology

    ·  PART 2 The AI activation

    ·  5    Artificial intelligence: The what and why of the AI revolution

    ·  The Fourth Industrial Revolution

    ·  Human intelligence

    ·  Cycles of AI

    ·  AI successes

    ·  Types of AI

    ·  AI combined with other technologies

    ·  6    The SUPER framework: A superhuman strategy

    ·  The SUPER framework explained

    ·  Speed

    ·  Understanding

    ·  Performance

    ·  Experimentation

    ·  Results

    ·  Superhuman capabilities

    ·  An assistant, a peer or a manager

    ·  Supporting business strategy

    ·  7    Speed: Facilitating work processes

    ·  Restrictions on growth

    ·  Organizational acceleration

    ·  Manufacturing

    ·  Medical

    ·  Retail

    ·  8    Understanding: Revealing and mastering deep insights

    ·  Human-to-human interaction

    ·  AI expands understanding

    ·  How AI improves understanding

    ·  AI benefits communication

    ·  Healthcare applications

    ·  Understanding customers

    ·  9    Performance: Measurement and optimization

    ·  Key performance indicators

    ·  Strategy and tactics

    ·  Measure to fine tune success

    ·  Data sources

    ·  Industry 4.0

    ·  Implications for farming

    ·  Impact on logistics

    ·  10    Experimentation: Actionable curiosity

    ·  The Roman aqueducts

    ·  SpaceX

    ·  Actionable curiosity

    ·  AI models

    ·  11    Results: Business transformation

    ·  Enabled products and services

    ·  Robotics

    ·  The effect on return on investment

    ·  AI enabling growth

    ·  Business transformation

    ·  Digital verticals

    ·  PART 3 The AI future

    ·  12    Where to start

    ·  Defining the problem

    ·  Change management

    ·  Embedded in the business

    ·  Communicate throughout the business

    ·  Unstructured and siloed

    ·  Volume and velocity

    ·  Application programming interfaces

    ·  13    Security, privacy and ethics

    ·  Protecting the business

    ·  Security of infrastructure

    ·  The weakest link

    ·  Privacy

    ·  Ethics of AI

    ·  14    Yesterday, tomorrow and today

    ·  2001: A Space Odyssey

    ·  I, Robot

    ·  When HARLIE Was One

    ·  The Adolescence of P-1

    ·  Alpha Redemption

    ·  Do Androids Dream of Electric Sheep?

    ·  The magic of technology

    ·  Promise of the future

    ·  AI and consciousness

    ·  15    Next-Gen creativity: Improving the human experience

    ·  16    The AI-infused future: Transforming the world

    ·  Technology is changing the world

    ·  Superchildren

    ·  Superartists

    ·  Superteachers

    ·  Superfarmers

    ·  Superdoctors

    ·  Superyou


  • 90.00 lei

     Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative. With a lively, energetic and practical approach, The Leader's Guide to Lateral Thinking Skills will teach you dynamic, up-to-date techniques to unleash the creative energies of your people and show you how to put the techniques to work immediately. Lateral thinking can turn your organization around and make you a better leader. In The Leader's Guide to Lateral Thinking Skills, highly acclaimed author, trainer and presenter Paul Sloane demonstrates how the lateral leader develops the vision, culture and processes that transform a regular business into an innovation hothouse. This book is packed with real-life examples, practical methods and lateral thinking exercises that you can put to work today.

  • 90.00 lei

                 Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world.

                This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business- and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed.

                Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including abnormal beauty company Deciem, Leon fast-food, Triumph lingerie, New York fashion tech Nineteenth Amendment, Brew Dog beer, Cambridge Satchels, Allbirds, and the Cornish Seaweed Company.

    ·  1 The ups and downs of starting a new business

    ·  A story about a successful start-up

    ·  Monty’s Bakehouse

    ·  The entrepreneurial landscape

    ·  Who? Where? How? What?

    ·  Focusing on those three key entrepreneurial cohorts

    ·  Have you got what it takes to succeed?

    ·  What no one talks about, but you need to know

    ·  Being top-boss for the first time isn’t that easy

    ·  Why some businesses fail and others thrive

    ·  Notes

    ·  2 The start-up revolution

    ·  An overview

    ·  A paradigm for the 2020s

    ·  Helping start-ups to win

    ·  Perspectives and stories

    ·  Start-up stories from millennials

    ·  Start-up stories from women

    ·  Start-up stories from experienced executives

    ·  A more global perspective

    ·  Start-ups: lessons, surprises and insights – a summary

    ·  3 Pivots, refinements and surprises

    ·  What is a pivot?

    ·  How pivoting works in practice now

    ·  Pivoting and people

    ·  The big pivot

    ·  Pivoting in action

    ·  Five pivoters and their stories

    ·  Minor pivoting or just refining

    ·  Trends and revolutions

    ·  4 Pop-ups, questions and experiments

    ·  What is a pop-up?

    ·  Pop-ups in action

    ·  A pop-up story

    ·  Understanding markets and people

    ·  Pop-ups as cultural phenomena

    ·  Pop-ups create ideas and save money

    ·  Note

    ·  5 Start-ups: How to do them. How to succeed

    ·  Preamble to a toolkit

    ·  Content

    ·  Snapshot lessons from recent start-up people

    ·  Preparation

    ·  Planning

    ·  The basics

    ·  Money

    ·  Performance

    ·  Thinking

    ·  People

    ·  Customers

    ·  Running our business beyond start-up

    ·  A guide to presenting for new business

    ·  The story of an award-winning success

    ·  6 Conclusions and summary

    ·  Why this book matters

    ·  Finally, do you want to make a difference? Do you want to feel wonderful?


  • 90.00 lei

     Winner of the CMI Management Book of the Year Awards in the 2012/2013 New Manager category, The Leadership Skills Handbook from best-selling author Jo Owen reveals the essential skills you need to be an effective leader. It shows you what works in practice, not in theory, in crucial areas such as people skills, career skills, mindset skills, organization skills, personal values and behaviours. Each skill is presented in a concise, easy to follow format, with an accompanying framework to help you deploy it in your own life. The skills are about the real challenges real leaders have to master, and as you observe and record real-life examples of skills in action, you will be developing your own unique formula for success in the context that matters to you. Based on research from over a thousand leaders throughout the world at all levels in the public, private and voluntary sectors, it identifies the practical skills to make you even more successful, and offers guidance on all key topics.

    This completely revised fourth edition of The Leadership Skills Handbook includes brand new content on some of the most challenging skills that successful leaders need to master through three new sections on financial skills (including budgeting, costs, pricing and creating an investment case), political skills (including influencing, negotiating, networking and partnering) and the art of strategy (including strategic models, understanding the customer, marketing, pricing and advertising). This indispensable guidance will boost your confidence, technical abilities and give you the edge on your peers.

  • 90.00 lei

     Motivated staff are the lifeblood of every business. With the right talent and an engaged team, your company will be empowered to beat the competition and grow its market share. Effective People Management covers all the crucial aspects of people management and maintaining high performance. Its insightful guidance covers leadership, motivating people, team building, delegating, interviewing, reward, managing change, handling conflict, dealing with poor performance and organizational culture. Case studies from global leaders and organizations demonstrate best practice and key lessons learnt from people management.

    From inspirational leadership techniques, energizing management styles and a proactive approach to problem solving, Effective People Management is your ultimate practical resource to getting the best out of yourself and your team.

  • 90.00 lei

     For aspiring entrepreneurs and business owners, the possibilities are limitless. The flexibility, freedom and cost-effectiveness that starting-up in the home offers means that more and more entrepreneurs are choosing this as the best location to agilely launch their business. Starting a Business from Home gives you the valuable advice you need on how to run a successful business from your own desk and, crucially, how to rise to the challenge of business expansion.

    Packed with practical advice, Starting a Business from Home covers how to research your market, business ownership and titles issues, raising money and managing your finances, building and operating a website, writing a business plan, preparing your accounts, taking your product to market and expanding overseas - all from your home. Exercises, end of chapter actions and technical resources in the appendices mean that this is the ultimate practical guide for home-based entrepreneurs. Case studies from around the world showcase best practice and provide inspirational stories from successful businesses that began in the home.

  • 90.00 lei

    Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.


    ·  01 Marketing is dead

    ·  Know your audience – who are they and what channels are they on?

    ·  What value do you bring to your intended audience?

    ·  Who are your references?

    ·  Who has perceived influence among your target consumers and how can you align with them?

    ·  Create your own influence

    ·  References

    ·  02 Stranded in a digital ocean

    ·  Getting social media users to engage

    ·  Be where your customers are

    ·  Analyze what content works

    ·  Less promotion, more interaction

    ·  References

    ·  03 How to be savage AF – like Randy

    ·  Be likeable but be a savage

    ·  Finding your brand mentions

    ·  Finding your brand mentions alongside competitor brands

    ·  Finding your competition’s mentions in specific contexts

    ·  Using industry mentions to find prospective customers

    ·  Monitoring reviews of your brand

    ·  Engaging with your competitors’ social media ads

    ·  Strategies to change how your company is perceived on social media

    ·  References

    ·  04 Don’t be mad at Facebook; you just suck at marketing

    ·  Don’t hate Facebook – get better at marketing

    ·  Understanding Facebook’s algorithm

    ·  Types of content to avoid posting on Facebook

    ·  How to growth hack your Facebook content

    ·  Create content that converts

    ·  Conducting an audit of your Facebook pages

    ·  References

    ·  05 Swipe right: sales and marketing is no different from finding your match on Tinder

    ·  The start of Snapchat

    ·  Don’t overly rely on platforms

    ·  Living in a Tinder world

    ·  Carefully map out your story, aka ‘storyboarding’

    ·  Write short one- or two-sentence captions

    ·  Ask open-ended questions to maximize engagement

    ·  Ditch stock photography and replace it with real-life user-generated moments

    ·  Marketing is like dating

    ·  Reference

    ·  06 Growth hacking your way to greatness

    ·  Cheating isn’t winning

    ·  Growth hacking

    ·  Facebook Groups

    ·  LinkedIn Groups

    ·  Facebook Watch Party

    ·  Native blogging

    ·  How to frame content for maximum engagement

    ·  Create Instagram and Twitter pods

    ·  Automate engagement with bots

    ·  07 Marketing lessons from social media giants DJ Khaled and Kim Kardashian West

    ·  Five key points for social media success

    ·  Ten steps to telling the perfect story

    ·  Reference

    ·  08 Transforming your advocates into the faces of your brand

    ·  Why does employee advocacy really matter?

    ·  Getting buy-in throughout the company

    ·  Keys to successful employee advocacy program rollouts

    ·  How to keep up momentum after launching

    ·  References

    ·  09 Judgment day: the battle of AI versus humans

    ·  Machine learning

    ·  Predictive analytics

    ·  Artificial intelligence

    ·  The future is happening now

    ·  Buying ‘fake’ followers and ‘fake’ engagement

    ·  Following and unfollowing tactics

    ·  Auto-like and auto-comment

    ·  References

    ·  10 The power of personality and persuasion

    ·  Meet ‘The 5Ps of Success’

    ·  Add rich media content

    ·  Update often and monitor

    ·  Join LinkedIn Groups

    ·  Find relevant groups

    ·  Introduce and engage

    ·  Create industry thought leadership

    ·  Create video content

    ·  Have a plan and be consistent

    ·  You can’t post once a day and walk away

    ·  Each channel requires its own strategy

    ·  What to do in-between posts

    ·  Reference

    ·  11 Bringing it all together

    ·  How to hack the Facebook algorithm

    ·  Cracking the code on Instagram

    ·  Turn customers and employees into advocates

    ·  Have a strategy for each platform

    ·  Tools to use

    ·  FAQs

    ·  Above all, be social

    ·  12 The new frontier

    ·  Evolve or die

    ·  How to continue to engage new audiences

    ·  Millennials and the C-suite

    ·  The platforms

    ·  Final thoughts

    ·  The new marketing department

    ·  Create your influencers

    ·  Conversational marketing

    ·  Conclusion

    ·  References


  • 90.00 lei

            Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret. We have become addicted to apologies but immune from saying sorry.

                In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once.

                This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best.

                Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all. The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently.



    ·  1 Introduction

    ·  2 Who’s been apologizing and what are they sorry about?

    ·  Who is actually saying sorry?

    ·  How are organizations saying sorry?

    ·  The corporate apology starter pack

    ·  3 The six reasons organizations apologize and the one reason they won’t

    ·  How organizations fail

    ·  So why do organizations apologize?

    ·  Why organizations won’t say sorry

    ·  4 Culture, values and consumer expectations: Why ‘sorry’ means different things to different industries

    ·  Friction – and why your buying habits influence your chances of getting an apology

    ·  How market friction affects Uber’s conscience

    ·  5 The definitive modern apology and why everyone ignored it

    ·  Valentine’s Day crisis

    ·  The world’s first corporate social media apology

    ·  An offer of repair

    ·  The response to the response

    ·  6 If everyone’s sorry, nobody is sorry: Are we all apologizing too much?

    ·  Are we really apologizing too much?

    ·  Broadcasting our apologies far and wide

    ·  Outrage capitalism and the plummeting value of ‘sorry’

    ·  7 How the experts apologize without saying sorry: ‘Runway excursion incidents’, ‘re-accommodating passengers’ and ‘overpressurization’

    ·  When is a plane crash not a plane crash?

    ·  ‘A disappointing event for our company’

    ·  Unauthorized takeoff

    ·  Re-accommodating passengers

    ·  ‘Overpressurization…followed by a fire’

    ·  8 Schrödinger’s apology, grammatical deflections and evasions

    ·  How to spot a Schrödinger’s apology

    ·  What can we do better?

    ·  The evasive power of grammar

    ·  9 Crisis fatigue and the case for rationing apologies

    ·  Preempting the backlash

    ·  Crisis fatigue and tactical appeasement

    ·  The spectrum of contrition

    ·  The case for rationing

    ·  10 It’s not about you: How CEOs sabotage their own apologies

    ·  Tony Hayward – BP

    ·  Keep it simple

    ·  11 Keep trying: Why it took three of the world’s biggest brands three attempts to say sorry

    ·  Facebook

    ·  United Airlines

    ·  Papa John’s – third time lucky

    ·  12 ‘Forced to apologize’?: Fostering resilience and identifying customer intent

    ·  Court-ordered apologies

    ·  Allergy sufferers vs Sony Pictures

    ·  How can organizations be more resilient?

    ·  13 ‘We got it wrong’: What to say when you’ve killed a puppy (and how to fake humility)

    ·  ‘We got it wrong’

    ·  ‘We missed the mark’

    ·  ‘Sometimes mistakes happen’

    ·  14 Self-service apologies: Performative crisis management and teaching consumers to expect too much

    ·  Cultural hypervigilance

    ·  The burden of corporate innocence

    ·  The exceptions that prove the rule

    ·  Performative crisis management

    ·  Self-service apologies

    ·  The creative cost of reflexive apologies

    ·  15 Optics anxiety and apologizing for how things look

    ·  The importance of small details in a crisis

    ·  Optics anxiety

    ·  Topman vs the people of Liverpool

    ·  The cost of caring about optics

    ·  16 The true cost of corporate atonement: Why frontline staff pay the price

    ·  Trickle-down anxiety

    ·  Approval-seeking policy changes

    ·  Who is really paying the price for Starbucks’ mistake?

    ·  17 The economics of saying sorry: Why an apology could cost $5 billion

    ·  What does being sorry actually cost?

    ·  Lessons from nature

    ·  Restitutions and why 25,000 could be the magic number

    ·  What’s an apology worth?

    ·  Tesla’s five billion dollar apology

    ·  Is an apology worth $73,000?

    ·  18 Crisis communications and the potential for mischief: How organizations profit from their rivals’ apologies

    ·  At least we’re not Uber…

    ·  On-demand criticism – an $81 billion market that’s ready to destroy your reputation

    ·  Interflora and the unintended consequences of fighting Internet spam

    ·  19 Apology laundering: How a supermarket and an MP were defrauded of ‘sorry’

    ·  Apology laundering – how the media manipulated a row about relish

    ·  False confessions and the weaponization of vague language

    ·  20 Apologizing on behalf of others: Lessons from car makers, presidents and freelance apologizers

    ·  Passive–aggressive proxy apologies

    ·  Historical apologies

    ·  21 £1 million in sales in four days: Discover the unexpected benefits of not saying sorry

    ·  The missing piece of the jigsaw

    ·  Alienation marketing

    ·  The ‘feel-bad factor’

    ·  The power of tribalism

    ·  22 Don’t mistake kindness for weakness: Why the UK’s ‘nicest’ brand refused to say sorry

    ·  How to defend your organization against accusations of sexism and selling blasphemous toilet tissue

    ·  Redefining the ‘communications crisis’

    ·  What can we learn from M&S?

    ·  23 Conclusion: How to manage the apology impulse and deliver meaningful responses

    ·  Don’t make promises you can’t keep

    ·  Have a plan

    ·  Step 1 – Decide if you are you sorry

    ·  Step 2 – Decide how sorry you are

    ·  Step 3 – Decide what you are going to do about it

    ·  Remember to take your time


  • 90.00 lei

                Learn how to build and expertly lead a fulfilled and purposeful human-centred organization using the thinking of four of the greatest philosophers. Traditional management practices, rooted in economics and psychology, have led to a focus on numbers and productivity rather than the people who make those numbers happen. This has resulted in trust in leaders and organizations being at an all-time low.

                What Philosophy Can Teach You About Being a Better Leader expertly counters this thinking and argues that those leaders who will win in the uncertain and complex world of work, are the ones focusing on their workforce and valuing its members as people, rather than just tools within the process.

                What Philosophy Can Teach You About Being a Better Leader considers the main questions plaguing today's leaders through the eyes of four of the greatest philosophers. With the help of Aristotle, Socrates, Kant and Nietzsche, as well as a whole host of other brilliant minds, they smash widely held workplace falsehoods and unveil a new model for empowerment, fulfilment and harmony at work.

                What Philosophy Can Teach You About Being a Better Leader is a fascinating account of how we can reconnect company, people and shareholder interests. It answers perennial leadership concerns like questions of people engagement, key performance indicators or even generational differences at work through the lens of philosophy, with its focus squarely on how to live and help others live fulfilling lives at work.

  • 90.00 lei

    Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

  • 90.00 lei

              Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. If we could identify and remove the 'box' around our thinking, we could unlock unlimited streams of creativity for professional and business success.

                The Creative Thinking Handbook offers an integrated system of personalised insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.

                This book enables you to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

                 All book royalties will be donated to the Inspire Genius Foundation, a charity dedicated to inspiring young adults to find their own route to success.

  • 90.00 lei

                 Do you need a confidence boost in your workplace communication? Whether you speak English as an additional language, or you're a native speaker looking to take your writing to the next level, How to Write Effective Business English provides easy to apply guidance on how to express yourself in writing clearly, concisely, and confidently.

                With case studies from companies such as Innocent and Virgin which demonstrate how English is used internationally in business, and ideas to help you get your communications right first time, this book is ideal for multinational companies where communication is a priority.

                For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for intermediate English speakers, it focuses on the areas that are easy to get wrong.

                Author Fiona Talbot uses real international business scenarios to help you develop and apply your skills, and provide you with answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, social media content, CVs and more.

                Featuring sections on punctuation and grammar, checklists to help you assess your progress, updated content on instant messaging and gender-neutral pronouns, and now with a new chapter on writing for different colleagues and co-workers, this third edition of How to Write Effective Business English will help you get your message across with impact.

  • 90.00 lei

                The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers & Revolutionaries describes the emerging movements and future niches of growth that will impact international markets and industries; including the homes, workplaces and cities of tomorrow.

                People are looking for alternatives and demanding a better way of doing business. Their demands mean that ethical, flexible, sustainable, collaborative and radical business strategies are required. Influencers & Revolutionaries charts inspiring innovation models created by visionary business leaders and brand teams.

                Illuminating the dynamic global trends shaping businesses across industries, Sean Pillot de Chenecey highlights the transformation of product, service and strategic development, as we move to a circular and more ethical economy.

                Featuring a new innovation manifesto, this book is a guidebook covering important topics including:

    - Trend research, forecasting and scenario planning

     - Classic innovation theory vs current leading-edge thinking

    - New consumption patterns and fragmented niches of growth

    - Dynamic cross-category innovation from legacy brands and start-ups

    - Challenging convention via catalytic leadership and next-generation practises

    - How agile organizations leverage cultural and social trends to anticipate change

    - Utilizing business innovation to tackle social, cultural and environmental problems Strategists, marketers and developers need a playbook that informs and explains how they can create the next big thing. This book is for them.

  • 90.00 lei

                   We live in a world of continuous uncertainty and on the brink of a massive digital and AI-powered shift. What should leaders do?
                   The answer is not to shy away from inevitable changes and more uncertainty, but to have the courage to face it.
                   Leaders need to take charge by embracing new technologies and ideas and converting these into opportunities for leadership innovation. The best ways for leaders to predict the future is to help create the future.
                   Future Shaper is about giving back a sense of control. It's about empowering leaders to take charge and shape the future. Niamh O'Keeffe asks leaders to re-calibrate their leadership skills to include imagination and courage, to embrace innovation and drive growth and create a better future.
                   Future Shaper helps readers to:
    · Embrace new digital technologies, understand AI and equip themselves for those not-yet-invented challenges
    · Gain insights from today's successful leaders
    · Make an impact and feel more in control using an easy-to-understand leadership framework.

  • 92.00 lei

                We say that someone has charisma when they can attract, inspire and influence people through their personal qualities. We think that this is a special power some fortunate individuals have that makes them able to affect and influence others at a deep emotional level, to communicate effectively with them and make interpersonal connections. But very few of us really understand what charisma really is. It is not widely-applauded magnetism or shallow charm. Rather it's the deep-rooted powerful charisma that helps people deliver incredible results.

                This charisma is a learnable skill. It's the result of developing specific behaviours, which are proven to improve not only not only how people feel about you, but which will help others change their own behaviours and achieve success.

                The Charismatic Leader will show you how to be a powerful influencer with your peers, your colleagues and your customers. You'll learn why charisma is a vital asset in any organization, understand its essential components, find out how to grow your charismatic presence and discover why you need the companion skills of coaching, problem-solving and empathy. Using charisma effectively helps everyone perform at a high level. This book will show you how.

  • 92.00 lei

    Do you know how your brain functions? Do you sometimes feel like you're fighting your own brain and habits in order to be productive at work? What if there was a way to work with your brain to become more efficient, effective and productive... and transform the way you operate? Make Your Brain Work is here to help. Author Amy Brann (Engaged; Neuroscience for Coaches) is fascinated by the application of brain science to business, and you don't have to be an expert to understand - she explains the principles and latest insights in practical and easy-to-understand language, enabling you to understand the way you work, and form the helpful habits that will revolutionise your output. With clear, in-context examples; hands-on tips; and focused case studies on how companies are doing things well and the pitfalls to avoid, this entertaining book will help you reduce the stress and overwhelm of poor time management, and help get you to that next professional level. Including brand-new content on developing resilience and creativity, and managing your work-life balance, now it's even easier to Make Your Brain Work!

  • 102.00 lei

                According to the American Marketing Association, 80% of all new brands fail. In such a competitive environment, it is essential for brand managers to have all the information they need at their fingertips to keep their brand at the leading edge of the market, and Brand Rejuvenation gives them just that.

                This book highlights the ageing problem that every brand can potentially face and investigates how companies can take steps to counter the ageing process. For brands today, the battle for survival is never-ending - there are millions of brands around the world and not enough space on the shelves and/or in the consumer's mind to hold them.

                With dozens of case studies and examples of brands across different industries, Brand Rejuvenation provides brand managers with lots of ideas and practical advice on how to implement brand rejuvenation and ageing prevention strategies.


  • 113.00 lei

    The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies.

    One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike.
    Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.

  • 114.00 lei

    "Adland" is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. "Adland" focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, "Adland" offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

  • 115.00 lei

    Attracting, hiring, developing and retaining the right people is crucial to an organization's success. The stakes have never been higher: a 2015 study by CAP suggests that the average cost of employee attrition is 20% of a mid-level employee's annual salary and up to 213% of a high-level executive's salary. In a business environment changing so rapidly that jobs which will be essential in 2020 don't even exist yet, Exceptional Talent examines how changes in technology, communication, and employee preferences are impacting the talent journey. It gives practical advice for how to build an effective recruitment and talent management strategy to meet the needs of the business today and prepare for the challenges of the future.

    Exceptional Talent covers how to build an authentic employer brand, explores new ways of sourcing candidates and explains how to use print, digital, social and mobile platforms to target the right people in the right way. Highlighting the impact of networks, relationships and referrals on talent acquisition, it also provides tools and techniques to create an efficient recruitment process, strategies for effective onboarding of new employees as well as practical advice and best practice case studies for retaining and engaging employees.

  • 120.00 lei

    Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

  • 120.00 lei

                To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a practical approach and offers an easy-to-implement framework for making the behavioural changes to become a more effective leader.

                Drawing on research and practical experience, the authors present a flexible framework for fine-tuning the leadership brain. The Brain Adaptive Leadership approach is a step-by-step guide to enhancing the way you think, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations.

                Neuroscience for Leaders explains both the underlying science and how to applies its findings in business, demonstrating why and how you can become a better leader through brain-based learning. With tools, managerial tips and clear actions to implement the method straight away, Neuroscience for Leaders is an invaluable companion to managers and leaders who want to gain the brain edge.

  • 120.00 lei

    Global audiences are sceptical about advertising content, banner ads and promotional messaging at the best of times. In the B2B space, building an authentic brand is even harder because buying decisions are more complicated and take much longer. Building brand trust and credibility requires time and effort. Addressing these changes, Powerful B2B Content helps readers understand the importance of building a brand narrative, and demonstrates how successful organizations can create brand journalism that has influence and impact. Using the rigour of journalistic practices and constructing content that is developed and crafted with a journalist's sensibility, B2B companies will ensure that stories are engaging and eye-catching, develop trust and attract the attention of the right audiences. Building on many years' experience in award-winning newsrooms, Gay Flashman explains what makes a great story, describes what audiences want to hear and shows the most effective way to deliver it. By demonstrating how to create focused content that is tailored to a B2B audience, Powerful B2B Content will help B2B marketers and communicators listen, observe, understand their customer's goals and deliver an experience that their customers know they can trust.

  • 120.00 lei

    Traditional organizational structures and cultures are no longer fit for purpose in a digitally-empowered world. The number of new and disruptive technologies is increasing, the speed of change shows no sign of slowing down and organization development practitioners and business leaders need to act urgently to enable their companies to succeed in the digital age. Agile Transformation is the much-needed guide on how to achieve this success. Packed full of practical advice, this book covers everything from why new operating models are needed, how to apply agile principles at scale, leverage digital-native processes and why change managers need to think big but start small. Agile Transformation also covers how to build and engage high performing teams for change, how to tackle the employee mindset that can hinder agile adoption and why developing an agile business is not an excuse to fail to plan. There is also guidance on how to develop fast and focused high-velocity decision making, build momentum for change and apply an agile approach to different business functions including HR, Finance, Sales, Operations and Procurement. This book is crucial reading for all businesses wanting to effectively compete in the new world of work.

    ·  01 A new operating system for a new operating environment

    ·  Why this book, and why now?

    ·  The new operating environment

    ·  References

    ·  02 The agile business

    ·  Defining the agile business

    ·  Scaling agile principles

    ·  The key shifts from linear thinking

    ·  Principles of agile business

    ·  The impact of rising customer expectation

    ·  The ‘platformization’ of capability

    ·  Systems thinking for business

    ·  Genuine (and pretend) customer-centricity

    ·  References

    ·  03 A new agile operating system for business

    ·  The key technology dynamics in companies

    ·  Small teams can drive big change

    ·  Moving away from strict hierarchies

    ·  Changing innovation horizons

    ·  The real challenge with transformation

    ·  The problem with corporate innovation

    ·  Beyond innovation: the need to constantly renew

    ·  The ambidextrous organization

    ·  Shaping demand and fulfilling demand

    ·  From scalable efficiency to scalable learning

    ·  Explore, execute, extend and exploit

    ·  A structure for continuous innovation

    ·  The dual operating system

    ·  Building a service-oriented architecture

    ·  The post-digital organization

    ·  References

    ·  04 Changing change management

    ·  The messy middle of transformation

    ·  The shift away from big-bang, linear change management

    ·  Agile change management

    ·  Agile transformation: the shift towards a ‘think big, start small, scale fast’ approach to change

    ·  References

    ·  05 Think big

    ·  The key elements of ‘think big’

    ·  Visioning – setting a compelling direction for change

    ·  Mapping your operating business contexts

    ·  Foundational enablers for change

    ·  References

    ·  06 Start small

    ·  Why start small?

    ·  Achieving ambidexterity

    ·  Defining a new way of working

    ·  The challenges and tensions

    ·  References

    ·  07 Scale fast

    ·  Applying agile principles at scale

    ·  Momentum for change (1): momentum = mass × velocity

    ·  Momentum for change (2): mass = volume × density

    ·  Momentum for change (3): velocity = speed + direction

    ·  References

    ·  08 Reinventing the organization

    ·  Designing your new agile operating system


  • Branding Inside Out
    Ultima bucata in stoc
    120.00 lei

    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people.

  • 120.00 lei

    The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.

  • 120.00 lei

    To behave more productively in complex business situations, we need to understand and alter the inner workings of our brain. With insight from applied neuroscience, behavioural economics and psychology, the brain can be retrained and become our most valuable asset. Neuroscience for Leaders takes a practical approach and offers an easy-to-implement framework for making the behavioural changes to become a more effective leader. Drawing on research and practical experience, the authors present a flexible framework for fine-tuning the leadership brain.

    The Brain Adaptive Leadership approach is a step-by-step guide to enhancing the way you think, understanding and nurturing emotions, shaping automated brain responses, and developing dynamic relations. Neuroscience for Leaders explains both the underlying science and how to apply its findings in business, demonstrating why and how you can become a better leader through brain-based learning. With tools, managerial tips and clear actions to implement the method straight away, Neuroscience for Leaders is an invaluable companion to managers and leaders who want to gain the brain edge.

  • Native Advertising: The Essential Guide
    La comanda in aproximativ 4 saptamani
    120.00 lei

     Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it - often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

    This comprehensive study by one of the industry's foremost authorities explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it. This book explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

    Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

  • 120.00 lei

                  In our increasingly fast and competitive world, HR professionals are uniquely placed to prepare an organization for lasting success. Pioneers are leading the way using the latest developments in the world of work such as Lean UX, holacracy, futurology and work-as-a-platform.

                  Endorsed by the CIPD, Transformational HR shows HR professionals how to unleash this potential and use these advances to make an impact on business strategy.

                This book puts transformational HR in context, exploring what has and hasn't worked. It sets out a vision of what HR can be, providing examples of and lessons from HR thought leaders who have begun to transform their workplaces. In addition to presenting numerous examples, Transformational HR provides tools, models and advice for HR professionals aspiring to become more finely-tuned, responsive, forward-thinking and impact-led.

                Featuring case studies and references from companies from the USA, Mexico, Slovenia and the UK, it is a blueprint for turning the HR function into a powerhouse for organizational success and creating more fulfilling experiences for people.


  • 120.00 lei

    Building the Agile Business through Digital Transformation is an in-depth look at transforming businesses so they are fit for purpose in a digitally enabled world. It is a guide for all those needing to better understand, implement and lead digital transformation in the workplace. It sets aside traditional thinking and outdated strategies to explain what steps need to be taken for an organization to become truly agile. It addresses how to build organizational velocity and establish iterative working, remove unnecessary process, embed innovation, map strategy to motivation and develop talent to succeed. Building the Agile Business through Digital Transformation provides guidance on how to set the pace and frequency for change and shows how to break old habits and reform the behaviours of a workforce to embed digital transformation, achieve organizational agility and ensure high performance. Full of practical advice, examples and real-life insights from organizational development professionals at the leading edge of digital transformation, this book is an essential guide to building an agile business.

  • 120.00 lei

     Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually condense and simplify is a carry-over from a long-gone era when products and services remained static, and changes in platforms happened much more slowly. Today, however, the reality is that brands are infinitely more complex, and span territories, consumer groups and categories. Therefore, to boil a branding message down into a single sentence or USP severely limits a brand's potential scope. After all, a brand is like a person, and a person could never be accurately described in a single sentence.

    The Marketing Complex examines the current obsession with over-simplification, and fearlessly challenges marketers to consider whether they are blurring the line between simplifying and simplistic. By exploring the origins and appeal of simplification through some of the best-known literature, the book conclusively proves that endless simplification actually only serves to limit a brand's appeal. By presenting a visionary new model, supported by examples, tools and expertly explained techniques, The Marketing Complex will enable marketers to recognise the important role that depth and multiplicity play in communicating a brand message, and to boldly embrace complexity when crafting their brands.

  • The Good Retirement Guide 2020
    La comanda in aproximativ 4 saptamani
    120.00 lei

    Whether it is a relaxing, action-packed or financially rewarding retirement you are planning for, this is the book for you. Fully revised and updated, The Good Retirement Guide 2020 is packed with hundreds of useful hints, tips and insights into your retirement preparation. In retirement, personal ambitions can be realized and new experiences enjoyed, yet with so much to consider, people are often unsure how best to plan for their future. The scope for concern and confusion is even greater with the uncertain economic and politic climate, changing retirement ages, the pressures of an ageing population, and evolving pension rules. Making the most out of retirement by changing to a new career, or starting your own business, only adds to the plethora of retirement options. The Good Retirement Guide 2020 is an indispensable book that you will refer to again and again, offering clear and concise suggestions on a broad range of subjects for pre-retirement planning in the UK. Including information on: finance (investments, pensions, annuities, benefits and tax), housing, health, holidays, starting a business and looking after elderly parents, this book will help you to save more, live better, and be happier.

  • 120.00 lei

    Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards.

    This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.

  • 120.00 lei

     Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.

    Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

  • 120.00 lei

     All start-up businesses must be founded on product expertise, a grasp of digitisation, and being aware of market forces. Tech start-ups also need a unique understanding of accounting to succeed, knowledge which is required to power their more innovative business models, and the ways of working that drive technology-based businesses. Unlike traditional accounting manuals or those aimed more generally at small business operators, Financial Management for Technology Start-Ups concentrates on what is important in financial terms for technology-based and innovation focused entrepreneurial businesses.

    Featuring a simple yet effective 'Start-Up Financial Control Loop' and 'Tech Start-Up Tracker,' Financial Management for Technology Start-Ups offers a complete and must-have financial toolkit for launching and managing a tech start-up. The book covers all relevant facets of accounting and finance not covered by any other publication by using straight-forward language, extensive practical illustrations and case studies to demonstrate the financial understanding that has become essential to technology and innovation-based start-ups.

  • 120.00 lei

    For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

  • 120.00 lei

    Learning and Development (L&D) professionals are uniquely placed in an organization to improve both individual employee performance as well as the overall performance of the business. To maximise the impact of learning, activities must be aligned with the goals of the organization and delivered in the flow of work so that performance improvement is continuous. The course can no longer be the default learning option and creative workplace solutions are now vital. Driving Performance through Learning shows L&D professionals how to identify business needs and leverage learning that drives performance improvement to enable an organization to achieve its objectives. Beginning with an exploration of the fast-changing organizational learning landscape Driving Performance through Learning covers everything from how to diagnose needs through performance consulting conversations, using data and metric and tracking impact to designing agile solutions by leveraging technology, facilitating social collaboration and vibrant learning communities. There is also expert guidance on curating content, embedding coaching, valuing mistakes and adopting a more self-directed learning approach. This book also defines the key characteristics of the new learning organization and the emerging roles of the future-focussed L&D team and whether these new responsibilities should be developed in-house or outsourced. This is an essential handbook for all L&D professionals seeking to transform workplace learning and drive organizational performance.

    ·  Introduction: Keys to unlock the book

    ·  Welcome… and insight as to why I’ve written this book

    ·  Understanding that our model of change matters

    ·  The structure of the book

    ·  Getting the most from the book

    ·  References

    ·  PART ONE Understanding Emerging Landscapes

    ·  01 Redefining workplace learning

    ·  Where are we heading?

    ·  The emerging organizational landscape

    ·  Redefining the new learning organization

    ·  ‘Work is learning, learning is work’ – learning happens while we work

    ·  Embedding learning ‘in-the-flow’ of work

    ·  Moving beyond the numbers of 70:20:10

    ·  It’s time to establish a new learning philosophy

    ·  The need to unlearn

    ·  Summary and performance pointers

    ·  References

    ·  PART TWO Laying Essential Foundations

    ·  02 Diagnosing needs

    ·  Where are we heading?

    ·  Perceptions are relative

    ·  Three worldviews and three gravities: a learning scenario

    ·  It’s obvious… diagnosing learning needs is vital

    ·  The well-trodden process to define learning needs

    ·  Criticisms of learning needs analyses

    ·  Leveraging performance consulting conversations

    ·  Distilling the best of the models: 20 valuable diagnostic questions

    ·  Credible performance consultants align learning with the business

    ·  Targeted learning solutions enhance the credibility of L&D

    ·  Summary and performance pointers

    ·  References

    ·  03 Tracking impact

    ·  Where are we heading?

    ·  The lie of the land

    ·  Why is tracking impact such an issue?

    ·  Moving on impact models: L&D as a ‘one trick’ pony

    ·  Moving on: widening our repertoire

    ·  Other learning evaluation and impact models to consider

    ·  Using richer tactics: pooling the best practice from the models

    ·  How can you design and deliver for learning transfer?

    ·  Chasing the elusive ROI and ROE

    ·  The role of data and analytics in tracking impact

    ·  Fifteen learning data-related questions that are vital to ask

    ·  Assigning impact activities to roles: key questions to be answered

    ·  Summary and performance pointers

    ·  References

    ·  04 Designing responsively

    ·  Where are we heading?

    ·  Responding to the pace of change

    ·  Learning and the curse of sluggish solutions

    ·  What is ‘agile’ learning?

    ·  Reassessing old learning models: the Training Cycle and ADDIE

    ·  Moving to a more responsive design solution: SAM

    ·  Changing mindsets

    ·  Tips on gathering a multidisciplinary design team

    ·  Tips on gaining feedback to support iterative improvement

    ·  Summary and performance pointers

    ·  References

    ·  PART THREE Transforming Learning Approaches

    ·  05 Leveraging digital

    ·  Where are we heading?

    ·  Digital solutions are transforming our lives

    ·  What factors make digital learning solutions transformational?

    ·  The big question: why leverage digital solutions for learning?

    ·  Beware of fads, look for trends

    ·  Digital transformation: learning lessons from others

    ·  The typical digital learning landscape

    ·  Philosophies underpinning our choice of digital learning solutions

    ·  Transforming digital connections for learning in-the-flow of work

    ·  Transforming digital content for learning in-the-flow of work

    ·  Five keys in implementing digital solutions for learning

    ·  Summary and performance pointers

    ·  References

    ·  06 Facilitating communities

    ·  Where are we heading?

    ·  Socialized solutions

    ·  Nothing new under the sun

    ·  The re-emergence of social learning: what the research tells us

    ·  Harnessing the benefits of social learning and overcoming challenges

    ·  Ensuring online social spaces aren’t desolate

    ·  Keys to facilitating successful learning communities

    ·  Learning communities must face outwards

    ·  Twelve development ideas for learning communities

    ·  Summary and performance pointers

    ·  References

    ·  07 Curating content

    ·  Where are we heading?

    ·  A passion for curation

    ·  What is content curation?

    ·  Why is the curation of learning resources increasingly compelling?

    ·  What does the research reveal about learning curation?

    ·  How does curation support learning and performance?

    ·  A curation process for content to drive performance

    ·  Curation as part of wider knowledge management

    ·  Summary and performance pointers

    ·  References

    ·  08 Supporting self-direction

    ·  Where are we heading?

    ·  Self-direction drives motivation

    ·  Our choice-driven world should be reflected in learning

    ·  What does research reveal about learner choice and self-direction?

    ·  Time for a shift in learning language and philosophy

    ·  How does self-direction drive performance improvement?

    ·  The progression to self-direction

    ·  Five tactics to facilitate self-directed learning

    ·  Wrapped up in a living personal development plan

    ·  Summary and performance pointers

    ·  References

    ·  09 Embedding coaching

    ·  Where we are heading?

    ·  Looking to others

    ·  The multiple facets of workplace coaching

    ·  Coaching in-the-flow of work: culture not calendar

    ·  The power of coaching in the moment

    ·  Coaching in-the-flow of work through leaders and managers

    ·  Coaching in-the-flow of work through peers

    ·  Coaching in-the-flow of work through chatbots and virtual assistants

    ·  Communications technology for coaching in-the-flow of work

    ·  Talking the same language

    ·  Forty questions to draw on for coaching in-the-flow of work

    ·  Summary and performance pointers

    ·  References

    ·  10 Valuing mistakes

    ·  Where are we heading?

    ·  Mistakes: the doorway to success

    ·  How we respond to mistakes matters

    ·  Mistakes: common causes and outstanding outcomes

    ·  What does the research reveal about mistake-based learning?

    ·  Defining risk: the key to leverage learning from mistakes

    ·  Ways to harness mistakes for learning and performance improvement

    ·  Mistakes can be made precious

    ·  Summary and performance pointers

    ·  References

    ·  PART FOUR Redefining the L&D Function

    ·  11 Transforming roles

    ·  Where we are heading?

    ·  The future is… uncertain

    ·  Redefining L&D roles: six pillars of the performance-focused L&D function

    ·  The new L&D team: in-house or outsource?

    ·  Transformation: driven by a reality check

    ·  Transformed L&D alongside HR and OD

    ·  The role of managers in the evolved L&D function

    ·  Thinking about our future evolution…

    ·  Key transformational trends: artificial intelligence

    ·  Summary and performance pointers

    ·  References

    ·  12 Transforming mindsets

    ·  Where we are heading?

    ·  Our need for a compelling vision

    ·  Recap and round-off

    ·  A manifesto for effective workplace learning

    ·  Closing thoughts


  • 120.00 lei

    Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands. Sales of private labels (those owned, sold and distributed by retailers) grew globally 150% more than other brands in the year 2005, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label offers brand managers ways to view private label, not as a threat, but as an opportunity to revitalize their brands. Moreover, Private Label also suggests ways retailers can maximize the potential of their own private labels. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a timely attempt to shed light on the world of private label and its impact on global markets.

  • 120.00 lei

     Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere.

    Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.

  • 124.00 lei

    Publishing for Profit provides information on managing and controlling the various publishing activities that are performed on a daily basis. It includes: research and setting objectives; financial matters; editorial process; production and manufacturing; sales and marketing; and rights.

  • Living the Brand
    Ultima bucata in stoc
    132.00 lei

    Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.

    Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.

    This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.

    Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.

    Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.

  • 150.00 lei

    Organization Development is concerned with using planned and systematic approaches to help develop more effective organizations. This is done by taking an objective look at how an organization is operating, gathering information and then deciding on the most appropriate action to help that organization change and develop. Written by two of the leading experts in the field, Organization Development defines OD and describes how it can be used effectively in today's economy to create organizations which maximise organizational capability. The authors provide practical advice on using diagnostics techniques to identify an organization's needs and explain how to use them across a range of areas including; change, culture and organization design. Bridging the gap between theory and practice, Organization Development provides a wealth of helpful advice for OD practitioners, HR professionals and those with an interest in helping develop their organization.

  • 155.00 lei

    "Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale."

    Patrick Quinn, PQ Media

    Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.

    Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands

    Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

    "Lehu explores the long history of product placement , and discusses its potential in the future".

  • 170.00 lei

    Where other functions of an organization deal in profits, sales growth, forecasts and strategic planning, the HR function is responsible for employee well-being, engagement and motivation. Such concerns do not immediately conjure up images of analytical know-how, despite the fact that in reality the management of such things often requires a lot of measurement and technical skill. Predictive HR Analytics provides a clear, accessible framework with which to understand and work with HR analytics at an advanced level, taking HR professionals through examples of particular predictive models so they can develop effective HR strategies based on evidence. Predictive HR Analytics will show step-by-step, using simple terms, how to carry out analysis (using the statistical package SPSS) and interpret the results, helping to communicate the potential of HR analytics and get the most out of the HR function, whether carrying out the analysis or briefing external consultants. The book will help deliver a credible and reliable service to businesses by providing metrics on which executives will be able to make sound business decisions. Online supporting resources include data sets for using alongside the book.

  • 177.00 lei

    Learning and Development (L&D) programmes are too often based on fads, the latest trends or course designers' personal preferences without critical evaluation. In a time when L&D professionals are fighting to ensure training is recognized as adding value, not just as a cost and the pressure to prove the ROI of learning interventions is rising, there is an urgent need to move away from this type of design and towards an evidence-based approach. Evidence-Informed Learning Design will allow L&D practitioners to assess and apply relevant scientific literature, learning science research and proven learning techniques to design their training in a way that will make a measurable difference to employee performance and overall business success. Packed with tips, tools and examples Evidence-Informed Learning Design enables L&D and training professionals to save both time and money by ensuring that efforts are focused on designing learning that's proven to be effective. Covering techniques like interleaving and explaining the importance of cognitive load, this book will ensure L&D professionals are fully equipped with the knowledge they need to decide how best to test, measure and reinforce learning in both online, offline and face-to-face scenarios. It ensures that practitioners make defensible design decisions, understand what learning technologies are really worth investing in and demonstrate the value and impact on performance of evidence-based learning design to key organizational stakeholders. Essential reading for anyone responsible for designing learning, this book enables employees to effectively develop the skills the business needs to succeed.

  • The Financial Services Guide to Fintech
    La comanda in aproximativ 4 saptamani
    180.00 lei

                Fintech has emerged as one of the fastest growing sectors in the financial services industry and has radically disrupted traditional banking. However, it has become clear that in order for both to thrive the culture between fintech and incumbent firms will need to change from one of competition to one of collaboration.

                The Financial Services Guide to Fintech looks at this trend in detail, using case studies of successful partnerships to show how banks and fintech organizations can work together to innovate faster and increase profitability. Written by an experienced fintech advisor and influencer, this book explains the fundamental concepts of this exciting space and the key segments to have emerged, including regtech, robo-advisory, blockchain and personal finance management. It looks at the successes and failures of bank-fintech collaboration, focusing on technologies and start-ups that are highly relevant to banks' product and business areas such as cash management, compliance and tax.

                With international coverage of key markets in Europe, Africa, Asia, Latin America and the US, The Financial Services Guide to Fintech offers practical guidance, use cases and business models for banks and financial services firms to use when working with fintech companies.

  • 183.00 lei

    We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms and other innovations are changing the fundamental nature of work and are having a significant impact on the workforce, workplace and the HR function. Digital HR Strategy is crucial reading for all HR practitioners and leaders wanting to ensure that their organization adapts to this changing and increasingly competitive environment by creating a strategic approach for sustainable transformation which goes beyond conventional digital HR propositions. Featuring case studies from organizations including Airbnb and PepsiCo, it covers areas such as the importance of cultural change and creating a human-centric employee experience, leveraging value propositions, and harnessing data insights and analytics to improve performance. Digital HR Strategy also explores frameworks, strategies and opportunities for wellbeing initiatives, upskilling and reskilling workforces to respond to and establishing a culture of collaboration and innovation. Featuring tips, tools, and key questions to consider, it is an indispensable resource for all HR practitioners and leaders looking to build, develop and execute a digital HR strategy in order to achieve and sustain competitive advantage in this fast-changing digital age.

  • 183.00 lei

                As organizations face an unprecedented rate of change, how should the role of the strategist adapt to address new challenges? Based on original research and consulting projects from the Institute of Management and Strategy, University of St. Gallen, The New Strategist is a practical guide which explains how to execute strategy, not just think about the theory. It examines day-to-day strategy work, explores the competences required by strategic leaders, and maps out the strategist's tools of the trade, including processes, initiatives and discourse.

                Using a rich and unique data set, this book looks at the roles of different strategists in an organization and emphasizes the importance of managers and strategy consultants as well as Chief Strategy Officers and other leaders. Crucially, The New Strategist focuses on the practice of strategy rather than the theory, answering key questions around how professional strategists should work and which methods and techniques they should draw upon.

                This timely and authoritative text will support and strengthen managers in fulfilling their strategic leadership responsibilities, allowing them to contribute to the professionalization of the field and ensure their role is suitable for the future of business.

  • 185.00 lei

                Organizations are most effective when the teams responsible for their success function to the best of their ability. When the relationships within the team work well and all members have a clear focus, the team is able to achieve goals more easily. Leadership Team Coaching is a roadmap for those who have the responsibility of developing a leadership team. It provides a thorough explanation of the key elements of team coaching and is filled with practical tools and techniques to facilitate optimum performance across virtual teams, international teams, executive boards and other teams.

                The fully updated 3rd edition of Leadership Team Coaching brings together the latest research in leadership teams and team coaching along with numerous examples to illustrate how to develop people from disparate groups into a high-performing team. With new international case studies throughout as well as a new chapter on systemic coaching, the book covers the five disciplines of team performance, how to select team members, how the relationship of the coach and the team develops through stages, how CEOs can foster effective teams with shared leadership, how to choose the best team coach and more to facilitate effective leadership teams.

     

  • 185.00 lei

    The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging. The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

  • Essentials of Advertising
    La comanda in aproximativ 4 saptamani
    185.00 lei

    Essentials of Advertising is designed to help students navigate their way through the field of advertising. As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways.

    For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it.

    Essentials of Advertising will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and develop their careers according to their own interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.

  • 185.00 lei

    The Employer's Handbook 2017-18 has established itself as a source of reliable, unambiguous guidance for all small- to medium-sized employers in the UK, clearly identifying the legal essentials and best-practice guidelines for effective people management. It is a comprehensive source of hands-on advice on the increasingly complex legal framework now governing UK employment law, including guidelines on age discrimination legislation and the latest employment tribunal procedures. Endorsed by the Institute of Directors, this fully updated edition of The Employer's Handbook 2017-18 covers recruitment, contracts, benefits, performance management, maternity and paternity rights, personnel records and data protection, terminating employment, and ensuring the health, safety and welfare of employees and pension obligations. It also provides access to a unique set of downloadable templates, forms and policy documents for dealing with key employment issues.

  • 185.00 lei

     Conflict in the workplace is a perennial problem for organizations. Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict negatively affects both people and profits as employee morale and productivity fall. Endorsed by the CIPD, Managing Conflict is an essential guide for HR professionals needing to tackle these problems by not only resolving current issues but also preventing future instances of conflict. Going beyond interpersonal conflict, the book also looks at resolving board room disputes, disputes with shareholders, in the supply chain, commercial disputes and customer complaints. The first part of Managing Conflict covers the causes and costs of conflict, the impact of the psychological contract and the legal framework for managing workplace disputes both in the UK and internationally. The second part of the book provides a blueprint for redefining resolution and building a culture of constructive conflict management, from designing a conflict management strategy and developing a formal resolution process to embedding mediation, engaging stakeholders and training managers in resolution skills. It also includes conflict resolution toolkits for managers, HR teams, employees and unions to help tackle conflict and bullying at work. Packed with best practice case studies from major UK and global organizations, this is an indispensable guide for all HR professionals looking to resolve conflict in the workplace.

  • Neuroscience for Coaches
    La comanda in aproximativ 4 saptamani
    185.00 lei

     Many coaching tools and techniques are now fairly well established, but how do they actually work? Neuroscience for Coaches equips coaches with information that will help them answer this question and therefore deliver greater value to clients. Based on over twelve years of research, this book provides a clear explanation of the aspects of neuroscience that are relevant to coaching so you can describe to clients from a neuroscientific perspective why particular techniques and methods work and the benefits to them. This fully updated 2nd edition of Neuroscience for Coaches includes new interviews with Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan, along with new material on oxytocin, goals and mindfulness. It covers the latest neuroscientific research and, crucially, the ways in which coaches can use this information effectively and practically in their everyday work. Neuroscience for Coaches is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.

  • 185.00 lei

    Armstrong on Reinventing Performance Management presents a holistic approach to performance management, drawing on Michael Armstrong's vast research and experience. Most organizations have performance management processes in one form or another, but these are often based on formal annual reviews, forced rankings and directly linked to pay decisions.

    These traditional approaches are often at the expense of ongoing, continuous feedback and focus on looking back at what has or has not been achieved rather than looking forward. Direct links to pay decisions avert attention from people development, and managers often get lost in the bureaucracy of complex forms rather than fully engaging with their people. Armstrong on Reinventing Performance Management details how to build a culture of ongoing feedback and coaching and provides case studies of how this approach to building performance has been effective in organizations including Deloitte, Gap, Expedia and Google.

    Filled with practical advice, including how to deal with underperformers, it enables organizations to remove overly bureaucratic and ineffective systems based on top-down judgments and ratings, and demonstrates how to get line managers' support for the process focusing on actionable feedback and growth.

  • 186.00 lei

    Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace.

    First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer.

    It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience.

    The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer.

    Finally he offers insights into the future development of successful retail brands.

  • 190.00 lei

                A strategic leader is essentially the leader of any organization and someone who has to steer the company in times of change, whilst motivating and inspiring their team.

                Strategic Leadership from the renowned leadership expert John Adair encourages leaders to focus on tomorrow rather than yesterday. It explores the nature and origin of strategic leadership, transferable skills and the art of inspiring others. It then describes the role itself and broad functions of that role such as building and maintaining a team, achieving a common task and motivating and developing the individual. It moves on to assess the skills you need to be effective, and the seven generic functions that make up the role of strategic leader which include providing direction, strategic thinking and planning, building partnerships and developing tomorrow's leaders.

                Full of checklists, summaries and historical examples, Strategic Leadership will encourage you to ask the right questions whilst defining the role and skills of a strategic leader.

  • Corporate Finance: For Non-Financial Managers
    La comanda in aproximativ 4 saptamani
    194.00 lei

    Corporate Finance supports managers in their studies and practice of corporate finance with an engaging yet theoretically sound approach that ensures principles are clearly and thoroughly explained, in the context of a post financial crisis business world.

    Corporate Finance is written for non-financial managers so topics are also presented from the perspective of a non-financial manager and supplemented by case studies and a discussion of the appropriateness of the various techniques and principles to solve practical problems.

    Corporate Finance offers a clear and accessible introduction to the fundamental principles and practice of corporate finance in today's world. It will be rooted in the UK, but draw from examples and practice around the world, helping students understand the complexities of modern Europe and comparative systems of finance globally.

    Key theories and terms will be explained and defined, avoiding unnecessary jargon and acknowledging that many readers are coming to the subject with little or no prior knowledge of corporate finance at all. This text should be essential reading for anyone taking a module in corporate finance and/or needing an up-to-date, engaging resource to help them navigate the complicated and ever-changing global financial world.

    Features to include:
    - An up-to-date, fresh approach to corporate finance, using examples from a broad range of countries around the world to engage the reader and illustrate theory and practice.
    - Comprehensive glossary provided online to support learners, particularly non-specialist finance students and those with English as an additional language.
    - Plenty of activities to work through.
    - Post-global crisis context.

  • 200.00 lei

    Under articles 149 (education) and 150 (vocational training) of the European Union Treaty, the EU has competence to complement the education systems of Member States. This book not only explores the nature and likely extent of that competence, but investi

  • 215.00 lei

    In the face of globalization, multinational companies have become the norm, rather than the exception. HR professionals now need to manage across borders, cultures and time zones, meaning that a complete understanding of the theory and practice of International Human Resource Management (HRM) is essential.

    International Human Resource Management is a concise introduction for all students studying International HRM at the Masters level. It covers everything from the cultural and institutional contexts, international employment law and the role of International Framework Agreements to recruitment and selection, training and development, performance management, reward and benefits, job design and other functional areas of International HRM. With numerous industry examples and global case studies from companies such as Telefonica, Unilever and Volkswagen, International Human Resource Management goes beyond the theory to fully explore how International HRM works in practice. It is an indispensable textbook to prepare students for successful careers in human resources. Online supporting resources include additional case studies, lecture slides for every chapter, self-test exercises for students, discussion questions and further reading.

  • 240.00 lei

    As knowledge economies become increasingly important around the world, it is essential that organizations are able to transform their knowledge into a competitive advantage. This textbook offers an interdisciplinary approach to knowledge management written specifically for postgraduate students in business and management schools. Knowledge Management presents classic and advanced concepts, models and frameworks using a clear logical structure, which covers building knowledge competence, the knowledge lifecycle, and integration of knowledge management with business decision making. An overall framework illustrates links between chapters and ensures readers can gain a body of actionable knowledge rather than learning isolated, uncontextualized topics. Based on cutting-edge research findings and covering the most advanced IT and IS technologies, this book emphasises the need for knowledge management to span boundaries across organizations, supply chains and partnerships, rather than being limited to individual learning and sharing within businesses. Knowledge Management is international in scope and includes real world case studies and role play scenarios to show how theories are applied in practice, and "think back" and "critique discussion" questions to encourage reflective learning and critical thinking. This indispensable text provides a dynamic picture of the evolution of knowledge management and demonstrates its full potential to enable better business decisions. Accompanying online resources include PowerPoint slides for lecturers and exercise questions for students.

  • 240.00 lei

    Many production managers have de-stocked excessively large inventories, gone lean, experimented with continuous improvement processes and introduced new working practices. These interventions have largely failed. Businesses have also failed to invest in the workforce that undertakes improvements. This means that cash flow stops quickly, stocks are depleted to zero and customers lose confidence. Systems for Manufacturing Excellence looks at how people and technology work effectively together to generate high performance manufacturing and service operations. Not everyone is a Toyota but that does not mean we cannot learn from such businesses. The book will present a logic, variety of approaches and methods that underpin the different models of high performance used by 'world class' businesses. The authors use examples from their training with Toyota, work with Tesco, and many world class manufacturing businesses that form their research agenda. The book will help teams run each part of their production process for effectiveness and efficiency, with a high level of discipline that supports excellence in performance.

  • 245.00 lei

    Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process that enables companies to achieve their planned service levels from up to half the average level of inventory and requiring significantly less throughput capacity - irrespective of the level of demand volatility or lead-time length. Demand-Driven Supply Chain Management is the go-to source for industry supply chain/operations executives and students. It describes the 'what, how and why' of the demand-driven SCM process. The key themes in the book are: what is demand-driven? why is demand-driven so effective? how to operate a demand-driven supply chain? and how to adopt the demand-driven process in your company? Readers can quickly grasp the essential concepts from one of numerous self-contained sections that present the book's key concepts from different perspectives. Online resources available include full-colour figures.

  • 270.00 lei

    Managing staff performance is an effective mechanism for developing both staff and organizational growth. By clarifying an organization's objectives, translating these into clear individual goals and reviewing these goals regularly, performance management provides a well-structured and effective management tool. In this completely updated fifth edition, Michael Armstrong considers the latest developments in this area, and how these can be applied to managing staff for increased performance. He provides a detailed analysis of current evidence-based research in this field and considers how this informs the practice of performance management.

  • 30000lei 270.00 lei

    International Human Resource Management is an essential book for all students and HR professionals looking to really understand international HRM.

    Covering the context of International HRM, HRM and National Culture, HRM in different regions and international HRM policies, this book provides thorough discussion and comprehensive consideration of all elements of international HRM,

    Full of contributions from experts in specific regions including North America, the Middle East and North Africa, India, Russia and China, this book will provide readers with a thorough understanding of HRM around the world. With crucial coverage of international HRM issues including cross-cultural leadership, business ethics, global talent supply and management as well as performance management of international staff, International Human Resource Management is essential reading for all those working or looking to work in HR around the world, particularly those looking to work in multinational companies.

     Fully supported by online resources including powerpoint slides, a lecturer guide, additional case studies and a bonus chapter on issues and new directions in International Human Resource Management as well as annotated web links and self-test questions for students.

  • 270.00 lei

    Human Resource Management for MBA and Business Masters covers all the topics MBA students need to know in a concise, accessible way. One of the only texts available for HR non-specialist students doing a Masters or MBA, it looks at the changing world of the line manager and HR professional with regard to key topics such as HRM and strategy, employee resourcing, human resource development, employee relations and performance management. Annotated further reading for each chapter and questions for each case study help cement knowledge and understanding. Now aimed at a wider readership of management Masters students, this fully updated 3rd edition of Human Resource Management for MBA and Business Masters features a greater international and contemporary focus, fresh case studies, coverage of the impact of new forms of employment and technology on HR, and updated online supporting resources. With diagrams and models throughout, it covers topics such as CSR, organizational culture and change, performance management and talent management, the criticisms of HRM levelled by the Critical Management School and different HRM challenges as they relate to each chapter. Online supporting resources for tutors include an instructor's manual, videos, multiple-choice questions and additional case studies; additional resources for students include multiple-choice questions and additional case studies.

  • 275.00 lei

    Packed with practical information and offering a solid foundation in HRM theory, Human Resource Management for MBA and Business Masters covers all the topics MBA students need to know in a concise, accessible way. One of the only texts available for HR non-specialist students doing a Masters or MBA, it looks at the changing world of the line manager and HR professional with regard to key topics such as HRM and strategy, employee resourcing, human resource development, employee relations and performance management. Annotated further reading for each chapter and questions for each case study help cement knowledge and understanding. Now aimed at a wider readership of management Masters students, this fully updated 3rd edition of Human Resource Management for MBA and Business Masters features a greater international and contemporary focus, fresh case studies, coverage of the impact of new forms of employment and technology on HR, and updated online supporting resources.
    With diagrams and models throughout, it covers topics such as CSR, organizational culture and change, performance management and talent management, the criticisms of HRM levelled by the Critical Management School and different HRM challenges as they relate to each chapter.

    Online supporting resources for tutors include an instructor's manual, videos, multiple-choice questions and additional case studies; additional resources for students include multiple-choice questions and additional case studies.

  • 275.00 lei

    The definitive guide to supply chain philosophy, strategy and the practicalities of logistics and distribution. The Handbook of Logistics and Distribution Management is a step-by-step guide to setting up and managing supply chains to add maximum value to the organisations they serve. Benefiting from the author team's years of practical field-based experience in some of the most challenging environments across the world (from developed economies to third-world countries and war zones), this book will enthuse students and be an invaluable desk reference throughout the careers of practitioners. Packed with worked examples and real-world data, The Handbook of Logistics and Distribution Management offers complete coverage on all the key aspects of distribution, logistics and supply chain planning and management with clear and straight-forward explanations. This is not a compilation of work drawn from a disparate collection of research papers and miscellaneous projects, but a logical and complete holistic view of how supply chains fit together, including minute details of distribution and logistics. Globalisation, increased competition and new technologies have all changed the landscape in which supply chains operate. This fully revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to the key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents this is the ultimate study/reference companion. New online resources include PowerPoint lecture slides (tables, images and formulae from the text), glossary of terms, weblinks, blog articles, video interviews and infographics.

  • 731.00 lei

                Many production managers have de-stocked excessively large inventories, gone lean, experimented with continuous improvement processes and introduced new working practices. These interventions have largely failed. Businesses have also failed to invest in the workforce that undertakes improvements. This means that cash flow stops quickly, stocks are depleted to zero and customers lose confidence.

                Systems for Manufacturing Excellence looks at how people and technology work effectively together to generate high performance manufacturing and service operations. Not everyone is a Toyota but that does not mean we cannot learn from such businesses.

                The book will present a logic, variety of approaches and methods that underpin the different models of high performance used by 'world class' businesses.

                The authors use examples from their training with Toyota, work with Tesco, and many world class manufacturing businesses that form their research agenda.

                The book will help teams run each part of their production process for effectiveness and efficiency, with a high level of discipline that supports excellence in performance.

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