Understanding Media

Understanding Media

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Cod produs/ISBN: 9780415253970

Disponibilitate: Acest produs nu este momentan in stoc

Limba: Engleza

Nr. pagini: 400

Coperta: Paperback

Dimensiuni: 12.9 x 2.3 x 19.8 cm

An aparitie: 2001

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Taylor & Francis
An aparitie 2001
Autor Marshall McLuhan
Dimensiuni 12.9 x 2.3 x 19.8 cm
Editura Routledge Classics
Format Paperback
ISBN 9780415253970
Limba Engleza
Nr pag 400

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