Marketing and Communication for Architects: A Handbook

Marketing and Communication for Architects: A Handbook

75 Lei (TVA inclus)
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Cod produs/ISBN: 9783764365714

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Autor: Edgar Haupt

Editura: Birkhauser

Limba: Engleza

Nr. pagini: 125

Coperta: Paperback

Dimensiuni: 21.1 x 1.5 x 24.1 cm

An aparitie: 2002

The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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An aparitie 2002
Autor Edgar Haupt
Dimensiuni 21.1 x 1.5 x 24.1 cm
Editura Birkhauser
Format Paperback
ISBN 9783764365714
Limba Engleza
Nr pag 125

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