Malcolm McDonald on Key Account Management
120 Lei (TVA inclus)
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Livrare gratis la comenzi peste 500 RON. Pentru celelalte comenzi livrarea este 20 RON.
Cod produs/ISBN: 9780749480776
Disponibilitate: La comanda in aproximativ 4 saptamani
Editura: Kogan Page
Limba: Engleza
Nr. pagini: 248
Coperta: Paperback
Dimensiuni: 15.8 x 1.4 x 23.4 cm
An aparitie: 2017
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed.
Kogan Page
Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.
Kogan Page
| An aparitie | 2017 |
| Autor | Malcolm McDonald, Beth Rogers |
| Dimensiuni | 15.8 x 1.4 x 23.4 cm |
| Editura | Kogan Page |
| Format | Paperback |
| ISBN | 9780749480776 |
| Limba | Engleza |
| Nr pag | 248 |
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